RESEARCH

Discover What Truly Drives Your Brand’s Success

Research is the foundation of everything we do. Led by a PhD-level team of anthropologists, we dive deep into the nuances of human behavior to extract unique insights that make your brand stand out. By combining advanced AI tools like HumanView with our academic rigor, we uncover what truly matters to your audience and how your brand can resonate more deeply with them.

Our research toolkit

The (human)x Research Advantage

We use a blend of advanced technology and human expertise to provide comprehensive research methodologies. Our tools, powered by HumanView, focus on delivering the most meaningful insights—not just data for data’s sake.

Survey

Gather quantitative data directly from your target audience to understand preferences, behaviors, and opinions.

Focus Groups

Engage with selected groups to gather qualitative insights and understand the deeper motivations behind consumer decisions.

Product Testing

Evaluate the performance and appeal of your product with real users to ensure it meets market expectations.

Interviews

Conduct one-on-one interviews to explore individual perspectives and gain in-depth understanding.

Usability Testing

Test the user experience of your product to identify pain points and improve overall usability.

Target Personas

Develop detailed profiles of your ideal customers to tailor your marketing strategies effectively.

We’re Here to Help

Get more information about getting started and optimizing lead generation with HumanView.

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Key Questions We Help You Answer

What motivates my customers?

Uncover the needs and desires that drive your audience’s decisions.

Is this new business idea or product

feasible?

Test your concepts against market realities to ensure they meet a real need and have the potential for success.

Where is the white space in my

industry?

Identify untapped opportunities in your industry and craft  messaging that you can uniquely own.

Does this creative concept

resonate?

Validate your ideas to ensure they hit the mark with your target audience.

What is my customer’s sales

journey?

Map out the typical journey and identify key pain points to optimize conversion.

Real Results

Explore how we've helped 
brands like yours turn research into actionable insights.

U-Pull & Pay

How we used research
to rebuild the hotrod

Increased Customer Engagement

Through targeted research, we identified key motivators for U-Pull & Pay’s audience, leading to a more engaging and customer-centric experience.

Optimized Messaging Strategy

Our insights helped refine U-Pull & Pay’s messaging, ensuring it resonated with their target audience and clearly communicated their unique value proposition.

Improved Conversion Rates

By aligning the customer journey with the insights we gathered, U-Pull & Pay saw a significant boost in conversion rates, turning more leads into loyal customers.

Kubota

How we used research to cultivate

deeper customer connections

Deep Customer Understanding

By conducting in-depth research, we uncovered what truly drives Kubota’s customers, allowing us to tailor strategies that align with their needs and values.

Enhanced Brand Perception

Our insights led to a refreshed brand narrative for Kubota, strengthening its connection with customers and elevating brand perception in the market. 

Strategic Communication Strategy

We developed a communication strategy grounded in research that effectively conveyed Premier Health’s commitment to high-quality care, strengthening trust and loyalty among patients.

Premier Health

How we used research to unify

a brand and elevate patient care

Unified Brand Identity

Through comprehensive research, we helped Premier Health consolidate its brand across multiple locations, ensuring a consistent and cohesive identity that resonates with patients.

Improved Patient Engagement

Our insights revealed key touchpoints in the patient journey, enabling Premier Health to enhance engagement and provide a more personalized healthcare experience.

Strategic Communication Strategy

We developed a communication strategy grounded in research that effectively conveyed Premier Health’s commitment to high-quality care, strengthening trust and loyalty among patients.

Get in Touch 

Interested in how (human)x  can elevate your brand?