RESEARCH
Discover What Truly Drives Your Brand’s Success
Research is the foundation of everything we do. Led by a PhD-level team of anthropologists, we dive deep into the nuances of human behavior to extract unique insights that make your brand stand out. By combining advanced AI tools like HumanView with our academic rigor, we uncover what truly matters to your audience and how your brand can resonate more deeply with them.
Our research toolkit
The (human)x Research Advantage
We use a blend of advanced technology and human expertise to provide comprehensive research methodologies. Our tools, powered by HumanView, focus on delivering the most meaningful insights—not just data for data’s sake.
Survey
Gather quantitative data directly from your target audience to understand preferences, behaviors, and opinions.
Focus Groups
Engage with selected groups to gather qualitative insights and understand the deeper motivations behind consumer decisions.
Product Testing
Evaluate the performance and appeal of your product with real users to ensure it meets market expectations.
Interviews
Conduct one-on-one interviews to explore individual perspectives and gain in-depth understanding.
Usability Testing
Test the user experience of your product to identify pain points and improve overall usability.
Target Personas
Develop detailed profiles of your ideal customers to tailor your marketing strategies effectively.
We’re Here to Help
Get more information about getting started and optimizing lead generation with HumanView.
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Key Questions We Help You Answer
What motivates my customers?
Uncover the needs and desires that drive your audience’s decisions.
Is this new business idea or product
feasible?
Test your concepts against market realities to ensure they meet a real need and have the potential for success.
Where is the white space in my
industry?
Identify untapped opportunities in your industry and craft messaging that you can uniquely own.
Does this creative concept
resonate?
Validate your ideas to ensure they hit the mark with your target audience.
What is my customer’s sales
journey?
Map out the typical journey and identify key pain points to optimize conversion.
Real Results
Explore how we've helped brands like yours turn research into actionable insights.
U-Pull & Pay
How we used research
to rebuild the hotrod
Increased Customer Engagement
Through targeted research, we identified key motivators for U-Pull & Pay’s audience, leading to a more engaging and customer-centric experience.
Optimized Messaging Strategy
Our insights helped refine U-Pull & Pay’s messaging, ensuring it resonated with their target audience and clearly communicated their unique value proposition.
Improved Conversion Rates
By aligning the customer journey with the insights we gathered, U-Pull & Pay saw a significant boost in conversion rates, turning more leads into loyal customers.
Kubota
How we used research to cultivate
deeper customer connections
Deep Customer Understanding
By conducting in-depth research, we uncovered what truly drives Kubota’s customers, allowing us to tailor strategies that align with their needs and values.
Enhanced Brand Perception
Our insights led to a refreshed brand narrative for Kubota, strengthening its connection with customers and elevating brand perception in the market.
Strategic Communication Strategy
We developed a communication strategy grounded in research that effectively conveyed Premier Health’s commitment to high-quality care, strengthening trust and loyalty among patients.
Premier Health
How we used research to unify
a brand and elevate patient care
Unified Brand Identity
Through comprehensive research, we helped Premier Health consolidate its brand across multiple locations, ensuring a consistent and cohesive identity that resonates with patients.
Improved Patient Engagement
Our insights revealed key touchpoints in the patient journey, enabling Premier Health to enhance engagement and provide a more personalized healthcare experience.
Strategic Communication Strategy
We developed a communication strategy grounded in research that effectively conveyed Premier Health’s commitment to high-quality care, strengthening trust and loyalty among patients.
Learn more about how we turn research into insights
Our blog is dedicated to showcasing the journey from raw data to actionable insights. Each article dives deep into the methodologies and tools we use, offering you a closer look at how we uncover the motivations, trends, and opportunities that make brands matter. Whether you’re looking to understand market dynamics or fine-tune your strategy, our insights will guide you every step of the way.
Breakthrough Insights – A Q&A with Timothy Sauer, Ph.D.
Research is the foundation of quality marketing. When our team takes on a client, we let the human insights our in-house research team uncovers lead the project.
Market Research – Our
Process in 8 Steps
(human)x employs a comprehensive 8-step marketing research process, guiding clients from digital audits to actionable insights.
Get Smart – Meet some of the AI (actual intelligence) generating breakthrough insights on our in-house research team
At (human)x, we believe research is the foundation of any good work. If you want to break through the digital noise, you have to start
The Human + The Tool, Pt. 3 – Market Research with Dr. Timothy Sauer and Rachael Roland
While easy to get started, Astrowind is quite complex internally. This page provides documentation on some of the more intricate parts.
