Analytics + Insight
But our difference: We turn all of those data points into a clear story with real-time optimization recommendations and budget pacing insights.
Services:
- Integrated Analytics + Measurement Strategy
- Business Intelligence + Performance Analytics
- Advanced Marketing Sciences
- Reporting Development + Executions
- GA4 Migration
Expertise within Reach
Request a free consultation with one of our experts.
We measure
everything we take
to market.
Measure
Analyze
Report
Optimize
Google Analytics 4
Migration Services
Integrated Analytics + Measurement Strategy
Integrated analytics combine business intelligence, analytics, and performance all in one handy package. (human)x provides a competitive edge for our clients through the use of these integrated analytics. We offer a true visual of data across the board and gives our clients the boost they need to stay on top in their industry.
Any audit we perform with you or for you comes with a remediation plan and recommendations. We’re not just going to tell you there’s a problem with your analytics or continue to let you pay more for multiple analytics programs finding the same data.We’re going to create a story for your data so your marketing plan works for you.
Platform Audits
Before we begin digging into a client’s digital numbers, we first have to understand what data they’re already collecting.
Performing a platform audit alltows us to see what analytics and insights software brands are using. Using this information, we are able to find any gaps or crossovers in any analytics. Of course, we then provide recommendations of platforms to use that could finish telling a brand’s digital story as well as ensure they’re hitting their KPIs.
API
Integrations
After all our platforms are running, we put everything into a singular dashboard for clients to pinpoint and understand their data anytime. Our API integrations ensure all tools natively integrate with third party platforms and synthesized into one, easy to find location.
Event Tracking
This is event tracking.
By using event tracking, we can understand how long a consumer scrolled on your site before heading over to the contact page. Or what products they viewed. Or what social posts they interacted with. We are able to see what engagements are working and what engagements are not performing.
At the same time, event tracking can show us where users drop off on a site, cart abandonment and other drop off points.
These micro conversions lead us to successful macro conversions.
Data
Governance
This governance ensures all digital touch points are compliant with ongoing regulations like GDPR, CCPA and other compliance measures. And in order to certify all our data is up to date and compliant, we appoint a data trustee from our team that routinely checks compliance measures.
Business Intelligence + Performance Analytics
Business intelligence and performance analytics measure your business’ current state of success. We turn your data into insights to help your business grow.Business intelligence depicts performance numbers in the visual form of graphs, dashboards, charts, and maps that tell your business’ story. By understanding the trends in the data, this leads to applicable insights that influence strategic business decisions down the road.
Website
Behavior
Before we begin digging into a client’s digital numbers, we first have to understand what data they’re already collecting.
Performing a platform audit allows us to see what analytics and insights software brands are using. Using this information, we are able to find any gaps or crossovers in any analytics. Of course, we then provide recommendations of platforms to use that could finish telling a brand’s digital story as well as ensure they’re hitting their KPIs.
Heat Mapping
After all our platforms are running, we put everything into a singular dashboard for clients to pinpoint and understand their data anytime. Our API integrations ensure all tools natively integrate with third party platforms and synthesized into one, easy to find location.
Paid Media
Channels
We’re not afraid to let you know what’s working and what isn’t. Tracking paid media analytics allows us to pivot in real-time and evaluate the performance of our media mix.
We hold our media accountable by setting goals at the onset of any campaign along with insight into vertical-specific and industry-wide benchmarks.
Our analytics and reporting will provide you insight into the marketing efficacy of any campaign – with real-time access to Return on Investment at the overall strategy-level, and Return on Ad Spend by each campaign.
Ecommerce Tracking + Product Performance
Enhanced e-commerce tracking takes standard tracking to the next level with visibility into much more than standard e-commerce tracking which tracks transactions and product data at a high level.
Through our reporting, we are able to see how a product’s list position influences click through rate and ultimately analyze how featured products or category positions impact sales.
Advanced Marketing Sciences
Modeling Media Mix
We’re not afraid to tell our clients that some marketing tactics work better than others. And these underperforming tactics are something we are able to learn early on. What sets (human)x apart from other data collections is our ability to work closely with paid media teams to understand what media is performing, and what is not. We optimize data in real time, and can quickly pivot both dollars and strategy.
This understanding of what media tactics work well together and what don’t work together that helps us reach your goals and objectives.
Attributions
There’s an assisting problem in data analytics. We often see client come to us assigning all the credit of a conversion to the last action that occurred before it. But we know consumers have been reached multiple times through multiple points of media, and we can see all those touchpoints in a full funnel view. We want to explore more than last touch attribution.
Behavioral
Everything we do is steeped in audience understanding. And now, we have the understanding of enough audience information that we can predict future behavior. We take data we have received on previous engagements and predict what a brand’s customers will interact with next.
Metrics: customer lifetime value, that allow us to better understand longevity (or not) of customer.
Customer Segmentation
Data informs us. Data guides us. Data is malleable. We are able to “slice and dice” data, not to make our own narrative, but to better understand different customers types and the behavior of each.
We divide this data into groups based on common characteristics of demographic and psychographic information, so you can effectively market to each.
A/B/N Test
Design
Instead of making a change based on a finite amount of data, we test any hypothesis or recommendations we have to produce even better results from your consumers. Through A/B/n testing, we can perform multipleInstead of making a change based on a finite amount of data, we test any hypothesis or recommendations we have to produce even better results from your consumers. Through A/B/n testing, we can perform multiple variations of a change to a control group of users, and see what performs best among your audience. variations of a change to a control group of users, and see what performs best among your audience.
AI/Machine
Learning
Reporting Development + Executions
For each of our clients, we assign a measurement specialist. This person’s role is not only to collect data, but put together a story behind those analytics. We optimize and measure everything. We make sure to tell you what is working and what is not working. We maake sense of all the data.
Before sending you an excel sheet of a bunch of numbers, your measurement specialist translates those numbers into actionable insights. This person will deliver the report from the start of the project to the end.
Dashboards
Through our customized dashboards, we can integrate all campaign data in one place, and it’s updated in real-time.
Brands that commit to a rigorous, recurrent approach to analytics see the best digital marketing results and improved return on investment.
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