Google Analytics 4
Migration Services

As a Google Analytics Agency, you can trust our marketing data experts to drive conversions and amplify ROI with the latest technology in web analytics. Migrate to Google Analytics 4 with (human)x


The Next Generation of
Google Analytics is Here

You are one of 28 million live sites using Google Analytics to better understand how your digital audience interacts with your website or app. Be one of the many brands choosing (human)x to help migrate to the newest era of Google Analytics.

Sites and

GA4 Migration Services

Your migration will include four components:

Set Up a GA4
Property + Data

+ Comparison

Write +
Tracking Plan

Dashboard +

Expertise within Reach

Request a free consultation with one of our experts.

Key Differences

The biggest changes between GA3 & GA4:

Data Retention

Data retention is set at a maximum of 14 months. We recommend adopting Google BigQuery as a storage solution.

Engagement Metrics

Sessions are only considered engaged when a tab or app is in the foreground for 10 or more seconds or two events are registered.

IP Anonymization

IP anonymization is now enabled by default.


A maximum of 30 events can be marked as conversions – an increase from 20 goals in GA3.

Our Approach

We will create reports and dashboards solely out of Google Analytics 4 starting January 1, 2023.

We will focus Q2 + Q3 2023 on creating a sustainable data storage solution for your website.

Google will continue rolling out features between now and 2023. Early adopters are receiving early Beta.

Expertise within Reach

Request a free consultation with one of our experts.

Improve Marketing Performance With Measurement, Storage + Reporting

Google Analytics 4 will allow us to be more
intentional in our data collection and analysis

Understand Your Consumers, Improve Roi And Get More Value From Your Data

Manage Your Data With Improved Reporting And Analysis Tools Across Other Google Platforms

Frequently Asked Questions

GA4 offers marketing channel optimization, improved customer experience, and enhanced business operations.

On July 1, 2023, GA3/UA will stop processing new hits. You will then have access to your historical data for six months before it’s gone forever. 

We recommend users adopt Google BigQuery as a data storage solution for historical data exported from GA3/UA once they have made the switch to GA4.

GA3/UA is fast becoming obsolete. Without making the switch to GA4, you will be abandoned when UA stops functioning entirely in 2023. It’s best to make the migration ahead of time, so you can adjust to the new system, and you don’t risk losing valuable data.

The amount of time implementation will take depends on the project. Depending on the complexity of the website, the present Google Analytics setup, and the available resources on the development team, implementation can take an average of 15 to 30 hours, or 1 to 3 weeks. The process may take additional time for developers to implement tracking codes. Contact us for a free consultation to learn more.

GA4 will not have historical data. GA4 uses an events-based model for their data system, while GA3/UA uses a sessions-based model. Users can export and store historical data from GA3/UA with the data storage solution Google BigQuery.

Contact Us

Trust your number #1 for marketing data to drive conversions and amplify ROI. Migrate to Google Analytics 4 (GA4) with (human)x.