Atlas

Moving & Logistics

Atlas Van Lines is one of the leading movers of corporate talent, with a network of nearly 500 agents in more than 140 countries.

Atlas Amplifier is a branded magazine for agents nationwide, sharing the company’s vision, updates on Atlas events, industry policy, and employee features.

What we did:

Print
Web Design
Social

Leap Group’s bespoke model makes us a natural fit for other holding companies, such as Atlas World Group, the parent company of nine subsidiary businesses that provide transportation, storage, relocation and logistics services on a global scale. The industry-leader turned to Leap Group’s agencies (human)x and (amp) to deliver digital marketing, paid and organic media, research, creative development, website design and SEO services.

(human)x led a total redesign of Amplifier, streamlining the magazine to deliver a truly engaging user experience.

Our design team created premium-style layouts, eye-catching infographics and easier-to-read content spreads. We also introduced new ways to track user engagement, from incorporating CTAs throughout the magazine, to giving readers a simple way to sign up for a subscription. We even convinced Atlas to produce a digital version of the publication for the first time ever, creating many new avenues to deliver, track and optimize content for the brand.

The Work

Amplifer Magazine

A totally new look for Atlas Amplifier helped the brand re-establish itself as a forward-thinking leader in the industry.

Atlas Van Lines’ Corporate Relocation survey is the first and longest-running in the industry.

(human)x led every aspect of the publication, from the extensive work by the research team — designing the survey, collecting and analyzing data, and developing the comprehensive report — to the beautiful way it was visualized and brought to life by the design team.

Web Design

In addition to providing SEO services for Atlas International, we also redesigned their website with a focus on improving UX/UI to increase qualified lead generation.