On Friday, February 20th, 2015, Leap attended the 41st Annual American Advertising Federation-Louisville Louie Awards Gala. The Louies are the creative competition for the advertising industry in Louisville. Winning a Louie is the first step in the three-tiered American Advertising Awards creative competition, sponsored by the American Advertising Federation, with the competition culminating at the AAF national conference in June. Leap, a full-service digital agency, won six awards: three gold, two silver, and one Judge’s Choice.
Gold Louie
The Natural Grip “Gravity”
Digital Advertising Video, Branded Content
Gold Louie
The Natural Grip “Weaker Sex”
Digital Advertising Video, Branded Content
Gold Louie
The Natural Grip Online Video Campaign
Digital Advertising Campaign
Silver Louie
Leap “Unfair Advantage”
Advertising Industry Self-Promotion
Digital Advertising
Silver Louie
The Natural Grip “What Women are Made of”
Digital Advertising, Video, Branded Content
The Natural Grip | What Women Are Made Of from Leapframe on Vimeo.
Judges’ Choice
The Natural Grip Online Video Campaign
Digital Advertising Campaign
