Uncovering Golden Insights in Mountains of Data: A Conversation with (human)x’s Director of Data Strategy and Analytics
Not so long ago, data analytics was considered a niche practice, reserved for specialists poring over spreadsheets and disconnected metrics. Today, data is everywhere—powering decisions, driving strategies, and shaping entire industries. Yet for many CMOs and marketers, the sheer volume and complexity of available data can feel overwhelming. In fact, in a recent survey, 87% […]
Swimming in Success: How Marketers Can Unlock the Power of Data Lakes
Your creative team followed data-driven marketing strategy to a T. They collected engagement metrics from your social media platforms, gathered behavioral and demographic facts through your website, elicited contact information via landing pages, measured click-through rates from emails, filed away customer feedback thanks to chatbots – and now, your brand is sitting on a mountain […]
Crumbled: New Strategies for Integrating First-Party Data and Third-Party Cookies
Years ago, Google announced that it was stripping marketers of third-party cookie access and would soon evolve their Privacy Sandbox completely around first-party data. The (human)x team dug into research, created new marketing strategies to bulletproof our clients’ campaigns, and published tips and tricks for marketing with only first-party information in the near future. And […]
Winning Their Loyalty: How Brands Succeed by Focusing on Remarketing Rather Than Acquisitions
It’s no secret that a slew of factors affects a brand’s ROI. From the marketing that drives brand awareness and audience engagement to pricing strategies and labor costs, a company’s financial returns can fluctuate wildly based on how they make their behind-the-scenes decisions. Today we’re honing in on two key components that have the power […]
Hey, Boomer! Achieving Generational Marketing Success With Gen Z, Gen Alpha, and Millennials
Generational marketing isn’t a buzz word, fad, or trend. It’s a well-honed strategy that intelligently segments audiences by age group so that branded content can be tailored to their needs. Think back to each generation and its defining characteristics, and you’ll notice more than stereotypes. You’ll find a group of people who lived through and […]