Deep Research AI – How We Use It & Why It’s Not Enough
The way we use AI in research and the freedom that we give it to operate outside of human input matters, and it matters far more than so many marketers realize. As AI research platforms grow in scale and quantity, so does the technology’s scope. Before, AI in research was limited to machine learning and […]
Common Mistakes Brands Make When Doing DIY Research
Is your brand’s internal team currently in charge of its own marketing research? With tight profit margins and constant pressure from stakeholders, it’s easy to see why many companies – especially those that are small but still growing – would prefer to complete their market research in-house. The trouble is, DIY market research is prone […]
Social Listening: Going Beyond Mere Monitoring to Actionable Intelligence
For many brands, social listening is still seen as a monitoring tool—a way to track mentions, keep tabs on sentiment, and maybe flag the occasional PR crisis. But today’s social media landscape actually offers much more in the way of actionable insights. What if social data could go beyond monitoring and actually power strategic decisions, […]
AI Privacy Concerns and Your Confidential Business Data
More and more people are turning to AI for help creating fitness plans, developing recipes from random ingredients, or composing professional work emails without expending too much energy. But even if you’ve engaged in a simple activity like using voice recognition on your phone, commanding an Alexa device to set a timer, or navigating via […]
The Insights Your Brand Actually Needs: A Conversation about Brand Triangulation
In today’s rapidly changing markets, traditional brand studies often fall short, offering only surface-level insights at a high cost. That’s where Brand Triangulation, a new holistic research offering from Leap Group comes in. By integrating multiple data sources—including surveys, AI-driven competitor analysis, and in-depth consumer panels—Brand Triangulation delivers a more nuanced, cost-effective approach to brand […]