Samtec

B2B, Electronics, Manufacturing

Samtec, a global manufacturer of interconnected products, asked (human)x to develop a content marketing and amplification plan to better engage their audience. The results amp’d their website results.

Problem

Samtec first engaged (human)x to assist with their blog. But our first meeting quickly led into a discussion on SEO and content development.

The content strategy objective was to solidify Samtec as the best choice to support and accelerate innovation through trust, collaboration and product performance.

Tactics

To make this plan successful, we implemented a strategy to focus on:

Education Content

Views
Shares
Engagement/comments

Calls to Action

Clicks Conversions (registrations, sign ups) Engagement/comments
and Purchase/orders Revenue ROI

Mattering More

Increase in Find a Doctor Conversions
0 %
Increase in
Organic Traffic
0

Facebook Engagements

Organic
0
Shares
0
Comments
0

Since the launch of amplification efforts

Organic
0 %
Click Through Rate Up
0 %
Blog Traffic Up
0 %

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