B2B, Electronics, Manufacturing
Samtec, a global manufacturer of interconnected products, asked (human)x to develop a content marketing and amplification plan to better engage their audience. The results amp’d their website results.
Samtec first engaged (human)x to assist with their blog. But our first meeting quickly led into a discussion on SEO and content development.
The content strategy objective was to solidify Samtec as the best choice to support and accelerate innovation through trust, collaboration and product performance.
To make this plan successful, we implemented a strategy to focus on:
and Purchase/orders Revenue ROI
Since the launch of amplification efforts
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