Samtec
B2B, Electronics, Manufacturing
Samtec, a global manufacturer of interconnected products, asked (human)x to develop a content marketing and amplification plan to better engage their audience. The results amp’d their website results.
Problem
Samtec first engaged (human)x to assist with their blog. But our first meeting quickly led into a discussion on SEO and content development.
The content strategy objective was to solidify Samtec as the best choice to support and accelerate innovation through trust, collaboration and product performance.
Tactics
To make this plan successful, we implemented a strategy to focus on:
Education Content
Views
Shares
Engagement/comments
Calls to Action
Clicks
Conversions (registrations, sign ups)
Engagement/comments
and Purchase/orders Revenue ROI
and Purchase/orders Revenue ROI
Mattering More
Increase in Find a Doctor Conversions
0
%
Increase in
Organic Traffic
Organic Traffic
0
Facebook Engagements
Organic
0
Shares
0
Comments
0
Since the launch of amplification efforts
Organic
0
%
Click Through Rate Up
0
%
Blog Traffic Up
0
%
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