Meyer Nautral Foods
B2C, CPG, Food + Beverage
Meyer Natural Foods is the parent company to a family of beef brands, including:
Meyer Natural Foods’ website acted as an umbrella website to all its child brands, but lacked proper descriptions and calls to action to their respective, delicious products.
We were tasked with performing a site audit on Meyer Natural Foods website, as well as strategy to ensure more organic traffic to the food brand.
The Meyer Way
- Age Range: 30-55
- Higher Education
- Values: Humane-conscious.
- Health-conscious. Quality and trust > cost and savings. Interest in “natural” and “organic” products.
People take time to get to know their food, and where it comes from. And they are willing to pay a premium price to create a food “experience” rather than just another meal.
To make their products accessible to all users, we built an e-commerce section of Meyer Natural Foods website. Through their digital storefront, the brand was able to sell their most popular products in bulk.
Adding another revenue stream for the brand, we helped build and create an infrastructure within their website that would track their inventory and flag both the brand and the consumer when a product ran out of stock.
Of course, we wanted to assure consumers that the products they were purchasing online still met the Meyer Natural Foods brand’s promises and standards.
The site only had page tracking in place, leaving a lot to ascertain in terms of how Meyer Natural Beef’s audience spent their time on the brand’s website.
Our analytics + insights team boosted the site with Google Analytics, event tracking for all the new CTA buttons as well as any contact forms.
Thanks to updated content, our analytics team was able to help the brand rank higher in searches for food education, meat research and recipes.
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