Tailored Revolution​


A start-up fashion line needed physical shelf space for its collection of 12 crowd-sourced hat and apparel designs.

What we did:

  • Multi-Channel Strategy
  • Print
  • SEO
  • PPC
  • Ecommerce Implementation
  • Film
  • Package Design
  • Branding Identity
  • CMS

MakerWear has a bold presence and a strong following. We needed to make sure that tone was aligned across platforms, so we created a brand book that set the direction for any ads, collaborations and websites.

Branded Website

Before a physical space could be acquired, (human)x built a new, branded website for MakerWear. The new web presence introduced fans to the heart and soul of MakerWear’s brand character.

Big, bold imagery and a tone of revolution spoke to MakerWear’s target audience. Close, tight product shots and witty artist bios established a much-needed credibility.

Finally, our simple product finder told shoppers where to go to join the MakerWear revolution.

Video - Target Commercial

Supporting digital video helped us tell the MakerWear story in three unique, but unifying, chapters.


With such a strong rebrand, we came up with a social and PR strategy that would release the new brand aesthetics to the masses.

of the Revolution Face of the Revolution

Blogger + Influencer Outreach

Influencers are the new celebrities. That’s why we enlisted 22 powerful bloggers to style MakerWear apparel and share their unique creations with their audiences.

Influencer Generated Impressions
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Sentiment Toward the Brand in Target
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The overall goal for MakerWear was to receive physical shelf space. Target wanted to reclaim lost market share in men’s fashion. Target applied for MakerWear’s “curated crowd-sourcing of pop-culture” model to other apparel – bathing suits, bags, houseware and more. With those items, we landed nationwide placement in Target stores.

Interactive Display A demonstration for the Make Wear interactive display

MakerWear also received in-store opportunities in other stores and boutiques besides Target. Each store had their own unique MakerWear experience.

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