Visionary Design​

Lens Crafters

A start-up fashion line needed physical shelf space for its collection of 12 crowd-sourced hat and apparel designs.

What we did:

  • Multi-Channel Strategy
  • Print
  • SEO
  • PPC
  • Ecommerce Implementation
  • Film
  • Package Design
  • Branding Identity
  • CMS

LensCrafters was able to match glasses to their consumers through in-store experiences, but the eyewear brand wanted to create the same experience digitally.

Studio Lens Crafters Lens Studio feature of the website


For LensCrafters’ LensStudio, we created an app which asked shoppers a series of initial questions so their in-store experience could be personalized to their eye needs.

The Right Question

The questions even let them choose the kind of lens they like on glasses.

Features Lens Studio MyFeatures section of the website
Features Lens Studio MyFeatures section of the website

Seeing Clearly

And to provide full transparency, LensCrafters’ customers can know how much their glasses would cost before they’re ready to order.

Their responses were immediately sent to an in-store specialist that could point shoppers in the direction of their perfect pair.

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