For Earth. For Life.
Kubota
Kubota Tractor Corporation needed a new website with design, UX and CMS overhaul.
What we did:
- User Personas + Senarios
- Branding
- Website
- Social
- Video
- PR
The website content was created around four themes:
- Brand: Kubota story, history
- Education: Product purchase guidance
- Information: Customer education
- Lifestyle: Farm/Construction Culture
Residential Turf
- Age: 40+
- Gender: Male/Female
- Property Size: 0.5-10 Managed Acres
- Does not rely on product to earn a living.
- Minimal knowledge of product set.
Commercial Turf
- Age: 40+
- Gender: Male
- Property Size: 0.5-10 Managed Acres
- Relies on product to earn a living.
- Moderate knowledge of product set.
Novice Hobbyist
- Age: 40+
- Gender: Male/Female
- Property Size: 2-15 Managed Acres
- Does not rely on product to earn a living.
- Minimal knowledge of product set
Experienced Farmer
- Age: 45+
- Gender: Male/Female
- Property Size: 15-100 Managed Acres
- Does not rely on product to earn a living.
- Minimal knowledge of product set.
UTV / Recreational
- Age: 40+
- Gender: Male
- Property Size: 10+ Acres (May not all be managed)
- Does not on product to earn a living.
- Moderate knowledge of product set.
Construction
- Age: 40+
- Gender: Male/Female
- Property Size: N/A
- Relies on product to earn a living.
- Moderate knowledge of product set
We distributed across the company’s website, social channels, emails and press releases.
Social
YouTube
Website
PR
Find a Dealer
Because Kubota products are only sold at certified dealers, their site had to provide an easy way for farmers – hobbyists to professionals – to find a dealer close to their property.
Boost in Unique Visitors
0
%
Increase of Users Locating their Local Deealers
0
%
Rise in Total Visits
0
%
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