The first brand to offer women salon-styled hair in their home needed to stand out again.
What we did:
Audience Research
Strategy + Consulting
Branding + Advertising
Creative
Website + Platforms
Marketplace + Ecommerce
Social
Search (SEO and SEM)
Photography and Video
Production
Marketing Performance
Analytics + Dashboarding
We directed the brand’s “Hair Talks” campaign, filmed and photographed in Los Angeles. For all of 2017 and 2018, no stock photos would be used on John Frieda’s channels.
John Frieda called on us to help them crystalize an internal social media guide book, as well as their social content calendar. We also added community and media management, which allows us to respond and engage with users in real-time.