The site went live July 25 and is already showing huge growth in numbers – both in daily visitors and online sales. We’re only weeks into the launch and case study development is already in the works! To date, we’ve seen an average of over 8,000 unique visitors a day, up 142% since it’s launch. And visits are converting to online sales with a 140% revenue increase from July 25.
Fruit.com serves as the brand’s only site, with access to Men’s, Women’s, Boy’s and Girl’s styles directly from the homepage. There is also a Fit For Me section that allows consumers to shop by Style or Fabric.
Our goal was to decrease the depth of the site experience. Consumers can now access everything directly from the homepage. Listening or downloading tunes from the campaign, buying directly from ad campaign images, and signing up to star in a Fruit Of The Loom Ad are one click away from a consumer’s origin.
Fruit Of The Loom underwent a major transformation with their brand team (The Richards Group, Ketchum and (human)x). Across all mediums, we had to communicate the ease of wear, quality and selection of each product offering. The global underwear and casual wear company wanted to reinvigorate their commitment to providing quality, value and style.