Aim Higher with
humanView

Enrich your first-party data by incorporating new updates and information to improve accuracy and add missing information.

Enriching your existing data allows for better
business decisions and better human relationships.

Features

Enrichment

Enrich first-party data with key variables like demographics, buying habits, purchasing habits, brand preferences, life-event triggers, etc..

Personalization

Gain the power to create customized messaging for your customers. Personalized messaging helps you engage with your customers leading to more sales and better brand loyalty.

Conversion

Campaign on the likelihood of purchase behavior like in-store, online, and “share of wallet” across multiple purchase categories.

Refinement

Effectively target new customers by delivering the information needed to refine your strategies, thereby driving additional revenue while reducing expenses.

1,000 Data Points

Research is the first step in the course of focusing the lens and hitting the bull’s eye. Collaborating to define our objectives and to formulate the specific problems, we design our research to cater to the unique positions of each of our clients.

While we possess many capabilities for market research and data collection (interviews, focus groups, surveys, A/B testing, Leap Panel) our focus is to align these proficiencies, interpret the outcomes, and present formidable recommendations in order to support our client’s main business objective.

What You Can Add

Audience
Intelligence

  • Age
  • Gender
  • Marital status
  • Presence of children
  • Family status and position
  • Location
  • Homeowner status
  • Education
  • Occupation

Audience
Behavior

  • Activities from music to video games
  • Interests from sports to cooking
  • Buying habits online and in-store
  • Philanthropic and charitable interests
  • Financial investment behaviors
  • Lifestyle interests

Panel-Based
Learning

  • Wants, needs, likes, dislikes
  • Cultural bias
  • Brand, creative opinions
  • Online search intent
  • Influencer identification
  • Future-forward intentions

Why You Can’t Live Without Us

You don’t have the full picture of your consumer. Without it you’re navigating your business in the dark.

Enriched data leads to predictive intelligence. Who doesn’t want a crystal ball?

We are great at what we do. We connect business potential to human insight to create exponential growth.

Questions

Request a free consultation with one of our human experts.