{"id":9857,"date":"2023-03-10T16:01:48","date_gmt":"2023-03-10T21:01:48","guid":{"rendered":"https:\/\/leaphumanx.com\/?post_type=work&p=9857"},"modified":"2023-03-23T14:02:35","modified_gmt":"2023-03-23T18:02:35","slug":"u-pull-pay","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/u-pull-pay\/","title":{"rendered":"U-Pull & Pay"},"content":{"rendered":"\t\t
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Keeping the Drive Alive<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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U-Pull & Pay<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The junk yard just got way cooler.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What we did:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Audience Research + Insights<\/li>
  • Audience Segmentation + Targeting<\/li>
  • Persona Development<\/li>
  • Market Assessment<\/li>
  • Brand Satisfaction<\/li>
  • Digital Transformation<\/li>
  • Brand Strategy<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Rebuilding a car is a lot like rebuilding a brand. That\u2019s why we gave U-Pull & Pay a strong alignment of target, communication parameters, and a big idea to propels them to a record breaking year of in-store visits and ad engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Human Insight<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tAudience research gave us the human insights we needed to create a breakthrough communication strategy powered by brand planning, strategy, analytics, and creative for the underdog of the junk yard with a regional portfolio of locations.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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