{"id":6,"date":"2022-05-03T18:33:44","date_gmt":"2022-05-03T22:33:44","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&p=6"},"modified":"2023-03-20T13:02:18","modified_gmt":"2023-03-20T17:02:18","slug":"kubota","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/kubota\/","title":{"rendered":"Kubota"},"content":{"rendered":"\t\t
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For Earth. For Life.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kubota<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kubota Tractor Corporation needed a new website with design, UX and CMS overhaul.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What we did:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • User Personas + Senarios<\/li>
  • Branding<\/li>
  • Website<\/li>
  • Social<\/li>
  • Video<\/li>
  • PR<\/li>
  • Email<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The website content was created around four themes:<\/p>

    • Brand: Kubota story, history<\/li>
    • Education: Product purchase guidance<\/li>
    • Information: Customer education<\/li>
    • Lifestyle: Farm\/Construction Culture<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Turf\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Residential Turf<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Age: 40+<\/li>
      • Gender: Male\/Female<\/li>
      • Property Size: 0.5-10 Managed Acres<\/li>
      • Does not rely on product to earn a living.<\/li>
      • Minimal knowledge of product set.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Turf\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Commercial Turf<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • Age: 40+<\/li>
        • Gender: Male<\/li>
        • Property Size: 0.5-10 Managed Acres<\/li>
        • Relies on product to earn a living.<\/li>
        • Moderate knowledge of product set.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Novice Hobbyist<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          • Age: 40+<\/li>
          • Gender: Male\/Female<\/li>
          • Property Size: 2-15 Managed Acres<\/li>
          • Does not rely on product to earn a living.<\/li>
          • Minimal knowledge of product set<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Farmer\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Experienced Farmer<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            • Age: 45+<\/li>
            • Gender: Male\/Female<\/li>
            • Property Size: 15-100 Managed Acres<\/li>
            • Does not rely on product to earn a living.<\/li>
            • Minimal knowledge of product set.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Recreational\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              UTV \/ Recreational<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              • Age: 40+<\/li>\n \t
              • Gender: Male<\/li>\n \t
              • Property Size: 10+ Acres\n(May not all be managed)<\/li>\n \t
              • Does not on product to earn a living.<\/li>\n \t
              • Moderate knowledge of product set.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                Construction<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  \n \t
                • Age: 40+<\/li>\n \t
                • Gender: Male\/Female<\/li>\n \t
                • Property Size: N\/A<\/li>\n \t
                • Relies on product to earn a living.<\/li>\n \t
                • Moderate knowledge of product set<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  \n\t\t\t\t\t\t\tWe distributed across the company\u2019s website, social channels, emails and press releases.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSocial\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tYouTube\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWebsite\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPR\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  \n\t\t\t\t\n\t\t\t\t<\/path><\/path><\/path><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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                  \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEmail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  Find a Dealer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  Because Kubota products are only sold at certified dealers, their site had to provide an easy way for farmers \u2013 hobbyists to professionals \u2013 to find a dealer close to their property.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                  Boost in Unique Visitors<\/div>\t\t\t
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                  Increase of Users Locating their Local Deealers<\/div>\t\t\t
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                  Rise in Total Visits<\/div>\t\t\t
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                  Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                  Kubota Tractor Corporation needed a new website with design, UX and CMS overhaul. What we did: User Personas + Senarios Branding Website Social Video PR Email The website content was created around four themes: Brand: Kubota story, history Education: Product purchase guidance Information: Customer education Lifestyle: Farm\/Construction Culture Residential Turf Age: 40+ Gender: Male\/Female Property […]<\/p>\n","protected":false},"author":43,"featured_media":8,"menu_order":5,"template":"","featured_flag":[190],"capability":[194,137,198,145,195,142,144,143,138,139],"industry":[156],"class_list":["post-6","work","type-work","status-publish","has-post-thumbnail","hentry","featured_flag-featured","capability-analytics-insight","capability-audience-intelligence","capability-campaigns-advertising","capability-experiential","capability-marketplace-ecommerce","capability-search","capability-security-engineering","capability-social","capability-strategy-consulting","capability-technology","industry-agriculture"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/6\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/8"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=6"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=6"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}