{"id":3704,"date":"2022-06-08T18:27:22","date_gmt":"2022-06-08T22:27:22","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&p=3704"},"modified":"2023-03-23T14:38:29","modified_gmt":"2023-03-23T18:38:29","slug":"admiral-nelsons-rum","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/admiral-nelsons-rum\/","title":{"rendered":"Admiral Nelson’s Rum"},"content":{"rendered":"\t\t
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Admiral Nelson’s Rum<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2B<\/span>, CPG<\/span>, Food + Beverage<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\tAdmiral Nelson\u2019s Premium Spiced Rum became the \u201crum for the average joe.\u201d With a full family of flavors to support the traditional spiced, Admiral Nelson\u2019s Rum is the go-to for any occasion.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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To stand out in the market, we gave Admiral Nelson\u2019s Rum social goals that would:<\/p>

  • Increase overall engagement with the brand<\/li>
  • Raise the perception of Admiral Nelson\u2019s Rum in the minds of the consumers<\/li>
  • Distinguish the brand from its competitors<\/li>
  • Retain its loyal followers<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Party Animals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    We put a plan in motion to capitalize on some of the most irresistible content: dogs. We took the concept of party animals and made it our own by creating \u201cParty Admirals\u201d \u2013 an ongoing collection of our consumers\u2019 best friends, their pups.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"party-admiral-shiner\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Recipes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Admiral Nelson\u2019s Rum consumers love keeping things easy \u2013 simple cocktails, basic recipes, all with little to no effort. Enter: the \u201cAir-Quote Cooking\u201d campaign. Admiral Nelson\u2019s Spiced Rum released short videos showcasing step-by-step \u201crecipes\u201d that can be paired with any of their cocktails. From Ungrilled Cheese (crackers and spray-cheese) to Instant Thanksgiving (canned cranberry sauce, store-bought pie, and boxed stuffing), and a Fancy Cheese Plate (string cheese cubes with toothpicks), these culinary masterpieces are the perfect, last-minute addition to any party.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Admiral Nelson\u2019s followers were loyal, drinking the spiced rum well into their dad-years. So we invited two comedians to tell dad jokes over a glass of Admiral Nelson\u2019s spiced rum. And it did not disappoint.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Partnerships<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tWe partnered with Barstool Sports to sponsor a few episodes of their bi-weekly 20-Dollar-Chef episodes, wherein Shaun Latham, a comedian, makes $20 recipes fueled by Admiral Nelson.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Increased in
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    Increase in
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    Increase in
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    Increase in
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    Average
    Engagement Rate<\/div>\t\t\t
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    Increase in Ad Recall<\/div>\t\t\t
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    Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Admiral Nelson\u2019s Premium Spiced Rum became the \u201crum for the average joe.\u201d With a full family of flavors to support the traditional spiced, Admiral Nelson\u2019s Rum is the go-to for any occasion. Website To stand out in the market, we gave Admiral Nelson\u2019s Rum social goals that would: Increase overall engagement with the brand Raise […]<\/p>\n","protected":false},"author":43,"featured_media":3705,"menu_order":6,"template":"","featured_flag":[],"capability":[194,137,198,191,192,195,142,143,138,139,196],"industry":[204,201,151],"class_list":["post-3704","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-audience-intelligence","capability-campaigns-advertising","capability-creative","capability-customer-experience-ux","capability-marketplace-ecommerce","capability-search","capability-social","capability-strategy-consulting","capability-technology","capability-websites-platforms","industry-b2b","industry-cpg","industry-food-beverage"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/3705"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3704"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3704"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3704"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}