{"id":3692,"date":"2022-06-08T18:05:02","date_gmt":"2022-06-08T22:05:02","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&#038;p=3692"},"modified":"2023-03-20T13:02:09","modified_gmt":"2023-03-20T17:02:09","slug":"john-frieda","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/john-frieda\/","title":{"rendered":"John Frieda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3692\" class=\"elementor elementor-3692\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3b0d2 e-flex e-con-boxed e-con e-parent\" data-id=\"ac3b0d2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29cbeb3 elementor-widget elementor-widget-heading\" data-id=\"29cbeb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hair Talks\u200b<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebdf077 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ebdf077\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">John Frieda<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc2ee elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"80cc2ee\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The first brand to offer women salon-styled hair in their home needed to stand out again.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c0ce57 e-flex e-con-boxed e-con e-parent\" data-id=\"8c0ce57\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8758d16 elementor-widget elementor-widget-video\" data-id=\"8758d16\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/ujADBwkVWTo&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b820bd e-flex e-con-boxed e-con e-parent\" data-id=\"6b820bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c49a2e1 e-con-full e-flex e-con e-parent\" data-id=\"c49a2e1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d243a elementor-widget elementor-widget-heading\" data-id=\"f2d243a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bdc9a0 list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"1bdc9a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Audience Research<\/li><li>Strategy + Consulting<\/li><li>Branding + Advertising<\/li><li>Creative<\/li><li>Website + Platforms<\/li><li>Marketplace + Ecommerce<\/li><li>Social<\/li><li>Search (SEO and SEM)<\/li><li>Photography and Video<\/li><li>Production<\/li><li>Marketing Performance<\/li><li>Analytics + Dashboarding<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03d45c0 e-con-full e-flex e-con e-parent\" data-id=\"03d45c0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e6a480 elementor-widget elementor-widget-text-editor\" data-id=\"0e6a480\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We directed the brand\u2019s \u201cHair Talks\u201d campaign, filmed and photographed in Los Angeles. For all of 2017 and 2018, no stock photos would be used on John Frieda\u2019s channels.<\/p><p>John Frieda called on us to help them crystalize an internal social media guide book, as well as their social content calendar. We also added community and media management, which allows us to respond and engage with users in real-time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee8bdab e-flex e-con-boxed e-con e-parent\" data-id=\"ee8bdab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f344ff elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4f344ff\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/coming-to-life-1.jpg\" class=\"attachment-large size-large wp-image-3695\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/coming-to-life-1.jpg 952w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/coming-to-life-1-300x165.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/coming-to-life-1-768x424.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfef029 e-flex e-con-boxed e-con e-parent\" data-id=\"dfef029\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c48f46 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3c48f46\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/john-frieda-brand-book-1024x596.jpg\" class=\"attachment-large size-large wp-image-8966\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/john-frieda-brand-book-1024x596.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/john-frieda-brand-book-300x175.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/john-frieda-brand-book-768x447.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/john-frieda-brand-book-1536x894.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/john-frieda-brand-book-2048x1192.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8cd03e e-flex e-con-boxed e-con e-parent\" data-id=\"d8cd03e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f6ad59 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9f6ad59\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"889\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post.png\" class=\"attachment-large size-large wp-image-8969\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post.png 848w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-270x300.png 270w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-768x853.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a2bf7 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e3a2bf7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"889\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-1.png\" class=\"attachment-large size-large wp-image-8967\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-1.png 848w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-1-270x300.png 270w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-1-768x853.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e71fce elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3e71fce\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"889\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-2.png\" class=\"attachment-large size-large wp-image-8968\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-2.png 848w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-2-270x300.png 270w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-2-768x853.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37db5f9 e-flex e-con-boxed e-con e-parent\" data-id=\"37db5f9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4cdaa9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d4cdaa9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"889\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-5.png\" class=\"attachment-large size-large wp-image-8972\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-5.png 848w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-5-270x300.png 270w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-5-768x853.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96184c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c96184c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"889\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-4.png\" class=\"attachment-large size-large wp-image-8971\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-4.png 848w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-4-270x300.png 270w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-4-768x853.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46ea5e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c46ea5e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"889\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-3.png\" class=\"attachment-large size-large wp-image-8970\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-3.png 848w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-3-270x300.png 270w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Instagram-Post-3-768x853.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c2eb2a e-con-full e-flex e-con e-parent\" data-id=\"4c2eb2a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82cb5e2 elementor-widget elementor-widget-template\" data-id=\"82cb5e2\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7328\" class=\"elementor elementor-7328\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a94a6 e-flex e-con-boxed e-con e-parent\" data-id=\"533a94a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74209c86 elementor-widget-mobile__width-initial asdf elementor-widget elementor-widget-heading\" data-id=\"74209c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The first brand to offer women salon-styled hair in their home needed to stand out again. https:\/\/youtu.be\/ujADBwkVWTo What we did: Audience Research Strategy + Consulting Branding + Advertising Creative Website + Platforms Marketplace + Ecommerce Social Search (SEO and SEM) Photography and Video Production Marketing Performance Analytics + Dashboarding We directed the brand\u2019s \u201cHair Talks\u201d [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":3695,"menu_order":8,"template":"","featured_flag":[],"capability":[194,137,198,191,192,195,142,143,138,139,196],"industry":[204,205,201,202],"class_list":["post-3692","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-audience-intelligence","capability-campaigns-advertising","capability-creative","capability-customer-experience-ux","capability-marketplace-ecommerce","capability-search","capability-social","capability-strategy-consulting","capability-technology","capability-websites-platforms","industry-b2b","industry-beauty-cosmetics","industry-cpg","industry-fashion-apparel"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/3695"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3692"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3692"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3692"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}