{"id":3675,"date":"2022-06-08T16:27:27","date_gmt":"2022-06-08T20:27:27","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&#038;p=3675"},"modified":"2024-02-09T16:40:12","modified_gmt":"2024-02-09T21:40:12","slug":"fruit-of-the-loom","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/fruit-of-the-loom\/","title":{"rendered":"Fruit of the Loom"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3675\" class=\"elementor elementor-3675\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ad2d1 e-flex e-con-boxed e-con e-parent\" data-id=\"f7ad2d1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaef3f elementor-widget elementor-widget-heading\" data-id=\"9eaef3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Move to Comfort\u200b<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-134a98f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"134a98f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fruit of the Loom<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5014d3b elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5014d3b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>At the Summer Olympics, Fruit of the Loom launched their rebrand \u2013 moving away from the fruit guys and into a brand that showed it could keep up with its active consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0095219 e-flex e-con-boxed e-con e-parent\" data-id=\"0095219\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b31b3 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e7b31b3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1300\" height=\"650\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/05_17_12_fruit_2640.png\" class=\"attachment-full size-full wp-image-357\" alt=\"Yoga A woman doing Yoga in the desert\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/05_17_12_fruit_2640.png 1300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/05_17_12_fruit_2640-300x150.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/05_17_12_fruit_2640-1024x512.png 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/05_17_12_fruit_2640-768x384.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ffb252 e-flex e-con-boxed e-con e-parent\" data-id=\"5ffb252\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21f3720 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"21f3720\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32b2469 elementor-widget elementor-widget-heading\" data-id=\"32b2469\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2092726 list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"2092726\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Audience Research<\/li><li>Strategy + Consulting<\/li><li>Creative<\/li><li>Advertising Campaigns<\/li><li>Customer Experience + UX<\/li><li>Website + Platforms<\/li><li>Ecommerce and Amazon<\/li><li>Marketing<\/li><li>Social<\/li><li>Search (SEO and SEM)<\/li><li>Affiliate Marketing<\/li><li>Photography and Video<\/li><li>Production<\/li><li>Marketing Performance<\/li><li>Analytics + Dashboarding<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9102bf e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"e9102bf\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35557bf elementor-widget elementor-widget-text-editor\" data-id=\"35557bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The \u201cMove to Comfort\u201d campaign was released with new commercials on major networks:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd8ad7 elementor-widget elementor-widget-image\" data-id=\"4cd8ad7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1906\" height=\"520\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/comfort-campaign-logos.png\" class=\"attachment-full size-full wp-image-3678\" alt=\"comfort campaign logos\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/comfort-campaign-logos.png 1906w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/comfort-campaign-logos-300x82.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/comfort-campaign-logos-1024x279.png 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/comfort-campaign-logos-768x210.png 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/comfort-campaign-logos-1536x419.png 1536w\" sizes=\"(max-width: 1906px) 100vw, 1906px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-461855a elementor-widget elementor-widget-text-editor\" data-id=\"461855a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We made sure the commercials featured active people \u2013 breakdancers, gymnasts, parkour artists, which identified well with the Olympics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a18a045 e-flex e-con-boxed e-con e-parent\" data-id=\"a18a045\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0053c3c elementor-invisible elementor-widget elementor-widget-video\" data-id=\"0053c3c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/3BFCfcHveYo&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c99497 e-flex e-con-boxed e-con e-parent\" data-id=\"7c99497\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-87d836e e-flex e-con-boxed e-con e-parent\" data-id=\"87d836e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-375e56d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"375e56d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After the Olympics were over, the new Fruit rebrand could be found in Better Homes and Gardens, InStyle and Good Housekeeping Magazine.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-666c3a6 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"666c3a6\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d8b64 elementor-widget elementor-widget-counter\" data-id=\"d7d8b64\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-counter{display:flex;justify-content:center;align-items:stretch;flex-direction:column-reverse}.elementor-counter .elementor-counter-number{flex-grow:var(--counter-number-grow,0)}.elementor-counter .elementor-counter-number-wrapper{flex:1;display:flex;font-size:69px;font-weight:600;line-height:1;text-align:center}.elementor-counter .elementor-counter-number-prefix{text-align:end;flex-grow:var(--counter-prefix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-number-suffix{text-align:start;flex-grow:var(--counter-suffix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-title{flex:1;display:flex;justify-content:center;align-items:center;margin:0;padding:0;font-size:19px;font-weight:400;line-height:2.5}<\/style>\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Million Impressions<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"243\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ddcb8b e-flex e-con-boxed e-con e-parent\" data-id=\"2ddcb8b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac44895 e-con-full e-flex e-con e-parent\" data-id=\"ac44895\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce60c29 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ce60c29\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New Website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82db61c elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"82db61c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The new site featured videos of people in action, wearing Fruit of the Loom comfort wear. It also featured a space where users could upload an image of what moves them most in life, along with a brief description. And if that wasn\u2019t interactive enough, the website included a downloadable playlist with songs consumers couldn\u2019t help but move to.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e91493c e-con-full e-flex e-con e-parent\" data-id=\"e91493c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8c41a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1b8c41a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"458\" height=\"640\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-1-1.png\" class=\"attachment-full size-full wp-image-3680\" alt=\"Fruit of the Loom spread\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-1-1.png 458w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-1-1-215x300.png 215w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5f9d8b e-con-full e-flex e-con e-parent\" data-id=\"b5f9d8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4be9e2b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4be9e2b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"424\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/screen-shot-2019-02-25-at-3-05-09-pm-1.png\" class=\"attachment-full size-full wp-image-3684\" alt=\"Fruit of the Loom spread\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/screen-shot-2019-02-25-at-3-05-09-pm-1.png 296w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/screen-shot-2019-02-25-at-3-05-09-pm-1-209x300.png 209w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711367a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"711367a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"293\" height=\"424\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/screen-shot-2019-02-25-at-3-07-20-pm-1.png\" class=\"attachment-full size-full wp-image-3682\" alt=\"Fruit of the Loom spread\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/screen-shot-2019-02-25-at-3-07-20-pm-1.png 293w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/screen-shot-2019-02-25-at-3-07-20-pm-1-207x300.png 207w\" sizes=\"(max-width: 293px) 100vw, 293px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ec53b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f0ec53b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"424\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-2-copy-2-1.png\" class=\"attachment-full size-full wp-image-3683\" alt=\"Fruit of the Loom spread\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-2-copy-2-1.png 292w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-2-copy-2-1-207x300.png 207w\" sizes=\"(max-width: 292px) 100vw, 292px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a09d02 e-flex e-con-boxed e-con e-parent\" data-id=\"5a09d02\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d76a2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"52d76a2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2e42a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5b2e42a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Fruit of the Loom\u2019s new social media goal was to be \u201cbest in class\u201d across all social media platforms. So we assigned roles to each platform.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae85722 e-flex e-con-boxed e-con e-parent\" data-id=\"ae85722\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc77b0 elementor-widget elementor-widget-heading\" data-id=\"ccc77b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Platform Strategies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7b3b64 e-flex e-con-boxed e-con e-parent\" data-id=\"c7b3b64\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb67273 e-con-full animated-fast e-flex elementor-invisible e-con e-parent\" data-id=\"bb67273\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-678eac3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"678eac3\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"56\" viewBox=\"0 0 32 56\" fill=\"none\"><path d=\"M30.3333 1.3335H22.3333C18.7971 1.3335 15.4056 2.73824 12.9053 5.23875C10.4047 7.73923 9 11.1306 9 14.6668V22.6668H1V33.3335H9V54.6668H19.6667V33.3335H27.6667L30.3333 22.6668H19.6667V14.6668C19.6667 13.9596 19.9477 13.2813 20.4477 12.7812C20.9477 12.2811 21.6261 12.0002 22.3333 12.0002H30.3333V1.3335Z\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3108459 elementor-widget elementor-widget-text-editor\" data-id=\"3108459\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>FACEBOOK<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f9f99 elementor-widget elementor-widget-text-editor\" data-id=\"62f9f99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Build Community<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-601dcd8 e-con-full animated-fast e-flex elementor-invisible e-con e-parent\" data-id=\"601dcd8\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe919d1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fe919d1\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\"><path d=\"M61.3346 8.02682C61.3346 8.02682 55.9536 11.2058 52.9613 12.1068C51.3552 10.2602 49.2208 8.95133 46.8466 8.35728C44.4725 7.76325 41.9733 7.91266 39.6869 8.78536C37.4005 9.65805 35.437 11.2119 34.0626 13.2367C32.688 15.2616 31.9685 17.6597 32.0013 20.1068V22.7735C27.3149 22.895 22.6714 21.8557 18.484 19.748C14.2966 17.6403 10.6955 14.5298 8.0013 10.6935C8.0013 10.6935 -2.66536 34.6936 21.3346 45.3603C15.8427 49.088 9.30039 50.9573 2.66797 50.6936C26.668 64.0269 56.0013 50.6936 56.0013 20.0268C55.9989 19.284 55.9274 18.5431 55.788 17.8135C58.5096 15.1295 61.3346 8.02682 61.3346 8.02682Z\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb7760 elementor-widget elementor-widget-text-editor\" data-id=\"9bb7760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Twitter<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17bd90e elementor-widget elementor-widget-text-editor\" data-id=\"17bd90e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Create Conversation<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59ba890 e-con-full animated-fast e-flex elementor-invisible e-con e-parent\" data-id=\"59ba890\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f08b5c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0f08b5c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\"><g clip-path=\"url(#clip0_1495_34161)\"><path d=\"M31.8 62.8C29.0549 62.8 26.3803 62.4431 23.8376 61.7901C25.0882 59.6715 26.6456 56.7339 27.2682 54.2503C27.4701 53.493 27.9688 51.5977 28.4172 49.8916C28.5377 49.4329 28.6547 48.9876 28.7613 48.5814C29.3155 49.0842 29.9653 49.5246 30.6642 49.8875C32.0973 50.6316 33.8295 51.1 35.6 51.1C45.9293 51.1 53.2 41.5569 53.2 30.2C53.2 18.9834 44.0857 10.7 32.5 10.7C25.3648 10.7 19.8233 13.1103 16.0642 16.9091C12.3131 20.6998 10.4 25.81 10.4 31.1C10.4 33.6124 11.0644 36.3884 12.2536 38.7933C13.4361 41.1845 15.1937 43.3183 17.4623 44.3992C17.8282 44.5807 18.3827 44.7765 18.9537 44.5862C19.6146 44.3659 19.8877 43.7895 19.9781 43.3113C19.9995 43.2275 20.0388 43.0785 20.0898 42.8855C20.2981 42.0973 20.7005 40.5741 20.8695 39.7509C20.9396 39.5195 20.9922 39.2206 20.9364 38.8856C20.8758 38.5219 20.7024 38.2038 20.4498 37.9368C19.3146 36.5182 18.3 33.8658 18.3 31.3C18.3 24.705 23.1984 18.4 31.7 18.4C35.4228 18.4 38.513 19.6454 40.6669 21.7309C42.8182 23.8139 44.1 26.7967 44.1 30.4C44.1 34.5913 43.039 38.0539 41.3685 40.4388C39.7053 42.8131 37.463 44.1 35 44.1C32.4672 44.1 30.6508 42.0343 31.2687 39.5483C31.582 38.3585 31.9572 37.1539 32.3339 35.9448C32.5542 35.2376 32.7749 34.5289 32.9841 33.8207C33.5317 31.9663 34 30.1126 34 28.6C34 27.19 33.6345 25.8193 32.7875 24.7806C31.9177 23.7137 30.6218 23.1 29 23.1C27.0202 23.1 25.2961 24.1552 24.1 25.75C22.9053 27.3429 22.2 29.5098 22.2 31.9C22.2 33.4644 22.4696 34.7616 22.7418 35.6735C22.878 36.13 23.0155 36.4918 23.1216 36.7447C23.1303 36.7653 23.1387 36.7852 23.1469 36.8044L23.0887 37.0484L22.718 38.6005L21.5524 43.4801C20.6773 47.1429 19.7275 51.1173 19.4276 52.3666L19.4248 52.3785L19.4222 52.3905C18.9152 54.7566 18.9508 57.8015 19.1398 60.2192C8.42231 55.3135 1 44.584 1 32C1 14.8523 14.8523 1 32 1C49.1541 1 62.9936 14.8561 62.8001 31.7886L62.8 31.7886V31.8C62.8 48.9477 48.9477 62.8 31.8 62.8Z\" stroke=\"#C017A2\" stroke-width=\"2\"><\/path><\/g><defs><clipPath id=\"clip0_1495_34161\"><rect width=\"64\" height=\"64\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b79a9b elementor-widget elementor-widget-text-editor\" data-id=\"8b79a9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pinterest<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b743166 elementor-widget elementor-widget-text-editor\" data-id=\"b743166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Express Personality<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7092591 e-con-full animated-fast e-flex elementor-invisible e-con e-parent\" data-id=\"7092591\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea80af3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ea80af3\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\"><path d=\"M20 20V56\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M3 20H61\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M11.5 14C11.5 14.8284 10.8284 15.5 10 15.5C9.17157 15.5 8.5 14.8284 8.5 14C8.5 13.1716 9.17157 12.5 10 12.5C10.8284 12.5 11.5 13.1716 11.5 14Z\" fill=\"#444444\" stroke=\"#C017A2\"><\/path><path d=\"M19.5 14C19.5 14.8284 18.8284 15.5 18 15.5C17.1716 15.5 16.5 14.8284 16.5 14C16.5 13.1716 17.1716 12.5 18 12.5C18.8284 12.5 19.5 13.1716 19.5 14Z\" fill=\"#444444\" stroke=\"#C017A2\"><\/path><path d=\"M61 8H3V56H61V8Z\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4133cb elementor-widget elementor-widget-text-editor\" data-id=\"c4133cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Website<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa8208 elementor-widget elementor-widget-text-editor\" data-id=\"6fa8208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Share Content<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f05267 e-flex e-con-boxed e-con e-parent\" data-id=\"8f05267\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f7c5de e-con-full e-flex e-con e-parent\" data-id=\"8f7c5de\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9ae7b7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b9ae7b7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next Big Move Campaign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3490b80 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3490b80\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once consumers got the message behind Move to Comfort, they were invited to show Fruit their moves for the chance to appear in a future television ad, via video submissions on Fruit of the Loom Facebook page or in-person auditions in August.<\/p>\n<p><br \/>Consumer voting on Fruit of the Loom\u2019s Facebook page chose the winners.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47f2e9 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"c47f2e9\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/DzRt6p4Gxw0&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13791f2 e-flex e-con-boxed e-con e-parent\" data-id=\"13791f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63f1b69 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"63f1b69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mattering More<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05386a0 e-con-full e-flex e-con e-parent\" data-id=\"05386a0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1b29b elementor-widget elementor-widget-counter\" data-id=\"5b1b29b\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Million Impressions<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"684\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-594e40b e-con-full e-flex e-con e-parent\" data-id=\"594e40b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da5317a elementor-widget elementor-widget-counter\" data-id=\"da5317a\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Primetime Spots<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"13\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd44cd9 e-con-full e-flex e-con e-parent\" data-id=\"dd44cd9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d93f67a elementor-widget elementor-widget-counter\" data-id=\"d93f67a\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Units over 2 Weeks<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"102\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91c1580 e-con-full e-flex e-con e-parent\" data-id=\"91c1580\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df53d57 elementor-widget elementor-widget-counter\" data-id=\"df53d57\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Visitors for Web<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"972\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">k<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ba5d55 e-con-full e-flex e-con e-parent\" data-id=\"2ba5d55\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd852af elementor-widget elementor-widget-counter\" data-id=\"dd852af\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Web Impressions<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"540\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">k<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-076c0e2 e-con-full e-flex e-con e-parent\" data-id=\"076c0e2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2deba79 elementor-widget elementor-widget-counter\" data-id=\"2deba79\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Clicks from PPC<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"58\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">k<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8ec319 e-con-full e-flex e-con e-parent\" data-id=\"a8ec319\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94aaaa8 elementor-widget elementor-widget-template\" data-id=\"94aaaa8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7328\" class=\"elementor elementor-7328\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a94a6 e-flex e-con-boxed e-con e-parent\" data-id=\"533a94a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74209c86 elementor-widget-mobile__width-initial asdf elementor-widget elementor-widget-heading\" data-id=\"74209c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At the Summer Olympics, Fruit of the Loom launched their rebrand \u2013 moving away from the fruit guys and into a brand that showed it could keep up with its active consumers. What we did: Audience Research Strategy + Consulting Creative Advertising Campaigns Customer Experience + UX Website + Platforms Ecommerce and Amazon Marketing Social [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":357,"menu_order":7,"template":"","featured_flag":[],"capability":[194,137,198,191,192,195,142,143,138,139,196],"industry":[200,201,202],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3675"}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":1,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3675\/revisions"}],"predecessor-version":[{"id":14000,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3675\/revisions\/14000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/357"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3675"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3675"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3675"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}