{"id":3659,"date":"2022-06-08T16:10:48","date_gmt":"2022-06-08T20:10:48","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&#038;p=3659"},"modified":"2023-03-20T13:01:59","modified_gmt":"2023-03-20T17:01:59","slug":"senco","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/senco\/","title":{"rendered":"Senco"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3659\" class=\"elementor elementor-3659\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aff34f e-flex e-con-boxed e-con e-parent\" data-id=\"5aff34f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46b1869 elementor-widget elementor-widget-heading\" data-id=\"46b1869\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Serious Power<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759abd8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"759abd8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Senco<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b52852 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0b52852\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A leader in quality fastening solutions needed a website overhaul with a user-centered approach.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19c1402 e-flex e-con-boxed e-con e-parent\" data-id=\"19c1402\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226ea22 elementor-widget elementor-widget-image\" data-id=\"226ea22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1489\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-overviedw-scaled.jpg\" class=\"attachment-full size-full wp-image-9002\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-overviedw-scaled.jpg 2560w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-overviedw-300x175.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-overviedw-1024x596.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-overviedw-768x447.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-overviedw-1536x894.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-overviedw-2048x1192.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b574fe7 e-flex e-con-boxed e-con e-parent\" data-id=\"b574fe7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0cf18d1 e-con-full e-flex e-con e-parent\" data-id=\"0cf18d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1981b19 elementor-widget elementor-widget-heading\" data-id=\"1981b19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736df0f list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"736df0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Digital Strategy + Consulting<\/li><li>Persona Development<\/li><li>Creative<\/li><li>Prototyping + UX<\/li><li>Website + Platforms<\/li><li>Search (SEO and SEM)<\/li><li>Photography<\/li><li>Analytics + Dashboarding<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a17e81 e-con-full e-flex e-con e-parent\" data-id=\"8a17e81\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98bf212 elementor-widget elementor-widget-text-editor\" data-id=\"98bf212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We started by determining 12 personas through audience research, each with a point of entry to the site.<\/p><p>Each separate point of entry was planned in the wireframes \u2013 50 unique wireframes, in total. These featured widget-style engagements, advanced visual navigation and space for over 200 descriptions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b09987 e-flex e-con-boxed e-con e-parent\" data-id=\"2b09987\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c370f elementor-widget elementor-widget-image\" data-id=\"c9c370f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"572\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-5-3.png\" class=\"attachment-full size-full wp-image-3663\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-5-3.png 1600w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-5-3-300x107.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-5-3-1024x366.png 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-5-3-768x275.png 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/layer-5-3-1536x549.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-225ffba e-flex e-con-boxed e-con e-parent\" data-id=\"225ffba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c755f elementor-widget elementor-widget-heading\" data-id=\"a5c755f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Listings<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac2fdf elementor-widget elementor-widget-text-editor\" data-id=\"9ac2fdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SENCO provides tools for any fastening need \u2013 which requires a lot of tools. We not only wrote copy for over 200 tools and their individual specs, but also included any supporting parts and up to seven different views.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1f68fd e-flex e-con-boxed e-con e-parent\" data-id=\"c1f68fd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8775caa elementor-widget elementor-widget-image\" data-id=\"8775caa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1489\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-scaled.jpg\" class=\"attachment-full size-full wp-image-9005\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-scaled.jpg 2560w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-300x175.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-1024x596.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-768x447.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-1536x894.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-2048x1192.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-637722d e-flex e-con-boxed e-con e-parent\" data-id=\"637722d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c75162e elementor-widget elementor-widget-heading\" data-id=\"c75162e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In case that wasn't easy...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a7f400 elementor-widget elementor-widget-text-editor\" data-id=\"0a7f400\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe new site offered a side-by-side comparison functionality for up to four tools at a time.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae65163 e-flex e-con-boxed e-con e-parent\" data-id=\"ae65163\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62df9c3 elementor-widget elementor-widget-image\" data-id=\"62df9c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1489\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-2-scaled.jpg\" class=\"attachment-full size-full wp-image-9006\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-2-scaled.jpg 2560w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-2-300x175.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-2-1024x596.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-2-768x447.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-2-1536x894.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-product-2-2048x1192.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f24cd8 e-flex e-con-boxed e-con e-parent\" data-id=\"2f24cd8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0880943 elementor-widget elementor-widget-heading\" data-id=\"0880943\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Navigation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-022cc3c elementor-widget elementor-widget-text-editor\" data-id=\"022cc3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A highly-visual navigation experience allowed for all 12 points of entry to search any category.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4a168d e-flex e-con-boxed e-con e-parent\" data-id=\"d4a168d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b057622 elementor-widget elementor-widget-image\" data-id=\"b057622\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1489\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-scaled.jpg\" class=\"attachment-full size-full wp-image-9007\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-scaled.jpg 2560w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-300x175.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-1024x596.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-768x447.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-1536x894.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-2048x1192.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c99ebe e-flex e-con-boxed e-con e-parent\" data-id=\"4c99ebe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c1518 elementor-widget elementor-widget-heading\" data-id=\"b0c1518\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d098f3 elementor-widget elementor-widget-text-editor\" data-id=\"4d098f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The tools, navigation and product listings came to life with a clean, sharp look that reflected SENCO\u2019s high-quality, sophisticated design of their tools.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3782031 elementor-widget elementor-widget-image\" data-id=\"3782031\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-2-1024x546.png\" class=\"attachment-large size-large wp-image-9009\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-2-1024x546.png 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-2-300x160.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-2-768x410.png 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-2-1536x819.png 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-navigation-2-2048x1092.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5371419 e-flex e-con-boxed e-con e-parent\" data-id=\"5371419\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c16b4f elementor-widget elementor-widget-text-editor\" data-id=\"1c16b4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our research showed SENCO\u2019s consumers use the mobile site much differently than the desktop site. They mostly used mobile on job sites, so we also built a dedicated mobile site for SENCO, helping consumers find a fastening solution fast.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56f3db8 e-flex e-con-boxed e-con e-parent\" data-id=\"56f3db8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a03621 elementor-widget elementor-widget-image\" data-id=\"9a03621\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2259\" height=\"2560\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-mobile-scaled.jpg\" class=\"attachment-full size-full wp-image-9010\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-mobile-scaled.jpg 2259w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-mobile-265x300.jpg 265w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-mobile-904x1024.jpg 904w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-mobile-768x870.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-mobile-1355x1536.jpg 1355w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-mobile-1807x2048.jpg 1807w\" sizes=\"(max-width: 2259px) 100vw, 2259px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-716a657 e-flex e-con-boxed e-con e-parent\" data-id=\"716a657\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a900d19 elementor-widget elementor-widget-heading\" data-id=\"a900d19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dealer Locator<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd72df elementor-widget elementor-widget-text-editor\" data-id=\"0dd72df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThough their site was ready for e-commerce, we added a global dealer locator interface that allows customers to find SENCO service locations or distributors with only two-clicks, from anywhere on the site.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e5f7cd e-flex e-con-boxed e-con e-parent\" data-id=\"7e5f7cd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9fd55 elementor-widget elementor-widget-image\" data-id=\"0e9fd55\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2506\" height=\"1136\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-map.jpg\" class=\"attachment-full size-full wp-image-9011\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-map.jpg 2506w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-map-300x136.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-map-1024x464.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-map-768x348.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-map-1536x696.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/senco-map-2048x928.jpg 2048w\" sizes=\"(max-width: 2506px) 100vw, 2506px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0129d9f e-con-full e-flex e-con e-parent\" data-id=\"0129d9f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d220ee elementor-widget elementor-widget-template\" data-id=\"5d220ee\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7328\" class=\"elementor elementor-7328\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a94a6 e-flex e-con-boxed e-con e-parent\" data-id=\"533a94a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74209c86 elementor-widget-mobile__width-initial asdf elementor-widget elementor-widget-heading\" data-id=\"74209c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A leader in quality fastening solutions needed a website overhaul with a user-centered approach. What we did: Digital Strategy + Consulting Persona Development Creative Prototyping + UX Website + Platforms Search (SEO and SEM) Photography Analytics + Dashboarding We started by determining 12 personas through audience research, each with a point of entry to the [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":738,"menu_order":10,"template":"","featured_flag":[],"capability":[194,137,198,191,192,195,142,143,138,139,196],"industry":[204,206,185],"class_list":["post-3659","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-audience-intelligence","capability-campaigns-advertising","capability-creative","capability-customer-experience-ux","capability-marketplace-ecommerce","capability-search","capability-social","capability-strategy-consulting","capability-technology","capability-websites-platforms","industry-b2b","industry-manufacturing","industry-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/738"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3659"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3659"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3659"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}