{"id":3636,"date":"2022-06-08T15:21:37","date_gmt":"2022-06-08T19:21:37","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&p=3636"},"modified":"2023-03-20T13:01:55","modified_gmt":"2023-03-20T17:01:55","slug":"doc-mcstuffins","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/doc-mcstuffins\/","title":{"rendered":"Doc McStuffins"},"content":{"rendered":"\t\t
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Big Book of Boo Boos\u200b<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Doc McStuffins<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Helping a children’s museum increase exhibit engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What we did:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Brand Identity<\/li>
  • Audience Segmentation + Targeting<\/li>
  • Persona Development<\/li>
  • Market Assessment<\/li>
  • Brand Satisfaction<\/li>
  • Digital Transformation<\/li>
  • Brand Strategy<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    We knocked the McStuffins out of this app by helping the Children\u2019s Museum of Indianapolis increase their exhibit engagement.<\/p>

    The Children\u2019s Museum of Indianapolis partnered with Disney to host a Doc McStuffins exhibit in their museum. We created Doc\u2019s \u201cBig Book of Boo Boos\u201d as an app for the exhibit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    In the show, Doc McStuffins relies on her Big Book of Boo Boos to diagnose her patients \u2013 usually her stuffed animals.<\/p>

    We turned the famous book into an interactive iPad app kids could use in the exhibit to diagnose patients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    The exhibit did so well at the Children\u2019s Museum of Indianapolis, that it traveled to other state\u2019s children\u2019s museums. Ultimately, the Doc McStuffins exhibit sold out in record time for the next three years.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Visitors in first week<\/div>\t\t\t
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    Visitors overall<\/div>\t\t\t
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    Completion rate<\/div>\t\t\t
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    Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Helping a children’s museum increase exhibit engagement. What we did: Brand Identity Audience Segmentation + Targeting Persona Development Market Assessment Brand Satisfaction Digital Transformation Brand Strategy We knocked the McStuffins out of this app by helping the Children\u2019s Museum of Indianapolis increase their exhibit engagement. The Children\u2019s Museum of Indianapolis partnered with Disney to host […]<\/p>\n","protected":false},"author":43,"featured_media":3637,"menu_order":12,"template":"","featured_flag":[],"capability":[194,191,192,138,139,196],"industry":[200,214,208],"class_list":["post-3636","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-creative","capability-customer-experience-ux","capability-strategy-consulting","capability-technology","capability-websites-platforms","industry-b2c","industry-entertainment","industry-experiential"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/3637"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3636"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3636"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3636"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}