{"id":3594,"date":"2022-06-07T19:01:55","date_gmt":"2022-06-07T23:01:55","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&p=3594"},"modified":"2023-03-20T13:01:42","modified_gmt":"2023-03-20T17:01:42","slug":"lets-move","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/lets-move\/","title":{"rendered":"Let’s Move"},"content":{"rendered":"\t\t
Transforming the Ordinary and Shaping the Future<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Known for its inventive packaging solutions for clients in the retail, food and security industries, AMPAC was an innovative company no one knew about. Their brand was not reflective of their user-centered approach. But they needed more than a new look. They chose to work with us for a new brand experience. During her time as First Lady of the United States,Michelle Obama launched the \u201cLet\u2019s Move!\u201d campaign to fight childhood obesity throughout the United States.<\/p>
We won the grant to launch the Let\u2019s Move! Initiative to Cincinnati and the greater southwest Ohio area. The initiative promoted healthier foods in schools, built community gardens and provided safe parks for children to play in Hamilton County, Ohio.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
We had a vast audience, so we needed a multi-channel media plan to ensure everyone in Cincinnati and greater southwest Ohio region heard about the Let\u2019s Move! campaign.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
To let the community know safer and healthier options were more available to them, we utilized local morning show radio personalities as influencers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t