{"id":3573,"date":"2022-06-07T18:41:53","date_gmt":"2022-06-07T22:41:53","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&p=3573"},"modified":"2023-03-20T13:01:36","modified_gmt":"2023-03-20T17:01:36","slug":"makerwear","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/makerwear\/","title":{"rendered":"Makerwear"},"content":{"rendered":"\t\t
A start-up fashion line needed physical shelf space for its collection of 12 crowd-sourced hat and apparel designs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
MakerWear has a bold presence and a strong following. We needed to make sure that tone was aligned across platforms, so we created a brand book that set the direction for any ads, collaborations and websites.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Before a physical space could be acquired, (human)x built a new, branded website for MakerWear. The new web presence introduced fans to the heart and soul of MakerWear\u2019s brand character.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Big, bold imagery and a tone of revolution spoke to MakerWear\u2019s target audience. Close, tight product shots and witty artist bios established a much-needed credibility.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Finally, our simple product finder told shoppers where to go to join the MakerWear revolution.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Supporting digital video helped us tell the MakerWear story in three unique, but unifying, chapters.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
With such a strong rebrand, we came up with a social and PR strategy that would release the new brand aesthetics to the masses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Influencers are the new celebrities. That\u2019s why we enlisted 22 powerful bloggers to style MakerWear apparel and share their unique creations with their audiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
The overall goal for MakerWear was to receive physical shelf space. Target wanted to reclaim lost market share in men\u2019s fashion. Target applied for MakerWear\u2019s \u201ccurated crowd-sourcing of pop-culture\u201d model to other apparel \u2013 bathing suits, bags, houseware and more. With those items, we landed nationwide placement in Target stores.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
MakerWear also received in-store opportunities in other stores and boutiques besides Target. Each store had their own unique MakerWear experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"
A start-up fashion line needed physical shelf space for its collection of 12 crowd-sourced hat and apparel designs. What we did: Multi-Channel Strategy Print SEO PPC Ecommerce Implementation Film Package Design Branding Identity CMS MakerWear has a bold presence and a strong following. We needed to make sure that tone was aligned across platforms, so […]<\/p>\n","protected":false},"author":43,"featured_media":3574,"menu_order":16,"template":"","featured_flag":[],"capability":[194,137,198,191,192,142,143,138,139,196],"industry":[200,201,202,185],"class_list":["post-3573","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-audience-intelligence","capability-campaigns-advertising","capability-creative","capability-customer-experience-ux","capability-search","capability-social","capability-strategy-consulting","capability-technology","capability-websites-platforms","industry-b2c","industry-cpg","industry-fashion-apparel","industry-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/3574"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3573"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3573"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3573"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}