{"id":3563,"date":"2022-06-07T18:06:46","date_gmt":"2022-06-07T22:06:46","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&#038;p=3563"},"modified":"2023-03-20T13:01:31","modified_gmt":"2023-03-20T17:01:31","slug":"lens-crafters","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/lens-crafters\/","title":{"rendered":"Lens Crafters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3563\" class=\"elementor elementor-3563\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3ed08 e-flex e-con-boxed e-con e-parent\" data-id=\"6b3ed08\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e65f8d4 elementor-widget elementor-widget-heading\" data-id=\"e65f8d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Visionary Design\u200b<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a111c72 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a111c72\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lens Crafters<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5001e28 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5001e28\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A start-up fashion line needed physical shelf space for its collection of 12 crowd-sourced hat and apparel designs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-532c836 e-flex e-con-boxed e-con e-parent\" data-id=\"532c836\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36f9fe0 elementor-widget elementor-widget-image\" data-id=\"36f9fe0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"600\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lens-crafters-header-1.jpg\" class=\"attachment-full size-full wp-image-3564\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lens-crafters-header-1.jpg 1600w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lens-crafters-header-1-300x113.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lens-crafters-header-1-1024x384.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lens-crafters-header-1-768x288.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lens-crafters-header-1-1536x576.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8158809 e-flex e-con-boxed e-con e-parent\" data-id=\"8158809\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e28bca e-con-full e-flex e-con e-parent\" data-id=\"9e28bca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599a284 elementor-widget elementor-widget-heading\" data-id=\"599a284\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d9966 list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"89d9966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Multi-Channel Strategy<\/li><li>Print<\/li><li>SEO<\/li><li>PPC<\/li><li>Ecommerce Implementation<\/li><li>Film<\/li><li>Package Design<\/li><li>Branding Identity<\/li><li>CMS<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17c8d8e e-con-full e-flex e-con e-parent\" data-id=\"17c8d8e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4e45e elementor-widget elementor-widget-text-editor\" data-id=\"4d4e45e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>LensCrafters was able to match glasses to their consumers through in-store experiences, but the eyewear brand wanted to create the same experience digitally.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-966b5a0 e-flex e-con-boxed e-con e-parent\" data-id=\"966b5a0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f815c1 elementor-widget elementor-widget-image\" data-id=\"9f815c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"572\" height=\"435\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lens-studio.png\" class=\"attachment-full size-full wp-image-174\" alt=\"Studio Lens Crafters Lens Studio feature of the website\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lens-studio.png 572w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lens-studio-300x228.png 300w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18953af e-flex e-con-boxed e-con e-parent\" data-id=\"18953af\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5930d5c elementor-widget elementor-widget-heading\" data-id=\"5930d5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personalized<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c30d467 elementor-widget elementor-widget-text-editor\" data-id=\"c30d467\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For LensCrafters\u2019 LensStudio, we created an app which asked shoppers a series of initial questions so their in-store experience could be personalized to their eye needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74f5bab e-flex e-con-boxed e-con e-parent\" data-id=\"74f5bab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14fad32 elementor-widget elementor-widget-image\" data-id=\"14fad32\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"950\" height=\"480\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/mylens-1.jpg\" class=\"attachment-full size-full wp-image-3566\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/mylens-1.jpg 950w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/mylens-1-300x152.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/mylens-1-768x388.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c589dc9 e-flex e-con-boxed e-con e-parent\" data-id=\"c589dc9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bdbb18 elementor-widget elementor-widget-heading\" data-id=\"8bdbb18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Right Question<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94a4f2c elementor-widget elementor-widget-text-editor\" data-id=\"94a4f2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The questions even let them choose the kind of lens they like on glasses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ad39e1 e-flex e-con-boxed e-con e-parent\" data-id=\"8ad39e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9afbd elementor-widget elementor-widget-image\" data-id=\"1e9afbd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"331\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/the-right-question-1-1.png\" class=\"attachment-large size-large wp-image-3567\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/the-right-question-1-1.png 431w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/the-right-question-1-1-300x230.png 300w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd1c78 elementor-widget elementor-widget-image\" data-id=\"5dd1c78\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"332\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/the-right-question-2.png\" class=\"attachment-large size-large wp-image-2044\" alt=\"Features Lens Studio MyFeatures section of the website\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/the-right-question-2.png 432w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/the-right-question-2-300x231.png 300w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1670c2b elementor-widget elementor-widget-image\" data-id=\"1670c2b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"333\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/the-right-question-3.png\" class=\"attachment-large size-large wp-image-2042\" alt=\"Features Lens Studio MyFeatures section of the website\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/the-right-question-3.png 432w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/the-right-question-3-300x231.png 300w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a80c8b4 e-flex e-con-boxed e-con e-parent\" data-id=\"a80c8b4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30daa81 elementor-widget elementor-widget-heading\" data-id=\"30daa81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seeing Clearly<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72bb89e elementor-widget elementor-widget-text-editor\" data-id=\"72bb89e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And to provide full transparency, LensCrafters\u2019 customers can know how much their glasses would cost before they\u2019re ready to order.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3417143 e-flex e-con-boxed e-con e-parent\" data-id=\"3417143\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-972fb12 elementor-widget elementor-widget-image\" data-id=\"972fb12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"435\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/seeing-clearly-1.png\" class=\"attachment-large size-large wp-image-3570\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/seeing-clearly-1.png 572w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/seeing-clearly-1-300x228.png 300w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89adf0b e-flex e-con-boxed e-con e-parent\" data-id=\"89adf0b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-701c077 elementor-widget elementor-widget-text-editor\" data-id=\"701c077\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Their responses were immediately sent to an in-store specialist that could point shoppers in the direction of their perfect pair.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07c5622 e-con-full e-flex e-con e-parent\" data-id=\"07c5622\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b84ec3 elementor-widget elementor-widget-template\" data-id=\"9b84ec3\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7328\" class=\"elementor elementor-7328\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a94a6 e-flex e-con-boxed e-con e-parent\" data-id=\"533a94a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74209c86 elementor-widget-mobile__width-initial asdf elementor-widget elementor-widget-heading\" data-id=\"74209c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A start-up fashion line needed physical shelf space for its collection of 12 crowd-sourced hat and apparel designs. What we did: Multi-Channel Strategy Print SEO PPC Ecommerce Implementation Film Package Design Branding Identity CMS LensCrafters was able to match glasses to their consumers through in-store experiences, but the eyewear brand wanted to create the same [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":3564,"menu_order":17,"template":"","featured_flag":[],"capability":[194,137,191,192,138,139,196],"industry":[200,201,202,185],"class_list":["post-3563","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-audience-intelligence","capability-creative","capability-customer-experience-ux","capability-strategy-consulting","capability-technology","capability-websites-platforms","industry-b2c","industry-cpg","industry-fashion-apparel","industry-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/3564"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3563"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3563"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3563"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}