{"id":3528,"date":"2022-06-07T14:14:08","date_gmt":"2022-06-07T18:14:08","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&#038;p=3528"},"modified":"2023-03-20T13:00:41","modified_gmt":"2023-03-20T17:00:41","slug":"plaid","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/plaid\/","title":{"rendered":"Plaid"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3528\" class=\"elementor elementor-3528\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5155c0 e-flex e-con-boxed e-con e-parent\" data-id=\"c5155c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b328f elementor-widget elementor-widget-image\" data-id=\"03b328f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"560\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-cover.jpg\" class=\"attachment-full size-full wp-image-3529\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-cover.jpg 1600w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-cover-300x105.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-cover-1024x358.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-cover-768x269.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-cover-1536x538.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0d68ac e-flex e-con-boxed e-con e-parent\" data-id=\"c0d68ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54f91e2 e-con-full e-flex e-con e-parent\" data-id=\"54f91e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0debb1e elementor-widget elementor-widget-heading\" data-id=\"0debb1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Plaid<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abec760 elementor-widget elementor-widget-heading\" data-id=\"abec760\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>B2C<\/span>, <span>CPG<\/span>, <span>Ecommerce<\/span>, <span>Retail<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75150bd e-con-full e-flex e-con e-parent\" data-id=\"75150bd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b1aa5 elementor-widget elementor-widget-text-editor\" data-id=\"c9b1aa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Plaid is one of the world\u2019s largest, most diverse manufacturers of DIY Craft Products. It also serves as the parent company for a lot of well-known brands:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b25aeb3 e-flex e-con-boxed e-con e-parent\" data-id=\"b25aeb3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a99939 elementor-widget elementor-widget-image\" data-id=\"6a99939\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"208\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-brands.png\" class=\"attachment-large size-large wp-image-3530\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-brands.png 951w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-brands-300x78.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-brands-768x199.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecfc112 e-flex e-con-boxed e-con e-parent\" data-id=\"ecfc112\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c34e034 elementor-widget elementor-widget-text-editor\" data-id=\"c34e034\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Plaid and its sub-brands had a strong presence in brick and mortars, but online sales only represented 2% of their revenue.<\/p><p>With such a large portfolio of projects, we were tasked with building an e-commerce website that was easily managed and collected inventory with every sale with every brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d631124 e-flex e-con-boxed e-con e-parent\" data-id=\"d631124\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc45668 e-con-full e-flex e-con e-parent\" data-id=\"cc45668\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-362edc7 elementor-widget elementor-widget-heading\" data-id=\"362edc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Guidelines<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca9e74 elementor-widget elementor-widget-text-editor\" data-id=\"bca9e74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We couldn\u2019t start categorizing the products without first understanding the brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66127ab e-con-full e-flex e-con e-parent\" data-id=\"66127ab\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d76b2e0 elementor-widget elementor-widget-image\" data-id=\"d76b2e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"689\" height=\"536\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/martha-steward-brands.png\" class=\"attachment-large size-large wp-image-1345\" alt=\"Stewart Crafts Martha Stewart Crafts brand guidelines\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/martha-steward-brands.png 689w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/martha-steward-brands-300x233.png 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f986cb8 e-flex e-con-boxed e-con e-parent\" data-id=\"f986cb8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5664631 elementor-widget elementor-widget-image\" data-id=\"5664631\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1314\" height=\"446\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-guidelines.png\" class=\"attachment-full size-full wp-image-3532\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-guidelines.png 1314w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-guidelines-300x102.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-guidelines-1024x348.png 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-guidelines-768x261.png 768w\" sizes=\"(max-width: 1314px) 100vw, 1314px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dc57b4 e-flex e-con-boxed e-con e-parent\" data-id=\"3dc57b4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8dbefb6 e-con-full e-flex e-con e-parent\" data-id=\"8dbefb6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5935d elementor-widget elementor-widget-text-editor\" data-id=\"8f5935d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After completing brand books for each brand under Plaid, we began planning toward a single website that could work for all brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61c07ae e-con-full e-flex e-con e-parent\" data-id=\"61c07ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b8a7d elementor-widget elementor-widget-image\" data-id=\"a4b8a7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"405\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-style-guidelines.png\" class=\"attachment-large size-large wp-image-3533\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-style-guidelines.png 683w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-style-guidelines-300x178.png 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0c96cd e-flex e-con-boxed e-con e-parent\" data-id=\"e0c96cd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b372dbc elementor-widget elementor-widget-heading\" data-id=\"b372dbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A New Website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616c6b5 elementor-widget elementor-widget-text-editor\" data-id=\"616c6b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Plaid needed a website that maintained their brand products, as well as its sub-craft-categories.<\/p><p>To manage all 12 craft brands under Plaid, we created multiple websites, based on the brand\u2019s respective audiences and craft products.<\/p><p>With 12 brands and hundreds of categories, they wanted a site that could manage inventory of all products and provide a simple shopping experience. Because when people are crafting, they should be able to easily find the specific project needed to make their project HGTV-worthy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02270dc e-flex e-con-boxed e-con e-parent\" data-id=\"02270dc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acd6b2e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"acd6b2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFor the easiest experience, and after a process of heatmapping and user-testing we gave the consumers three ways to shop:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d304ac e-flex e-con-boxed e-con e-parent\" data-id=\"0d304ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b3d07 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b0b3d07\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/elementor\/css\/custom-widget-icon-box.min.css?ver=1708541459\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hx hx-survey\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBy Product\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4a47c elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"fc4a47c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hx hx-focus\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBy Project\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7cf93 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"fa7cf93\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hx hx-interview\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBy Brand\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f61c24 e-flex e-con-boxed e-con e-parent\" data-id=\"8f61c24\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313d135 elementor-widget elementor-widget-text-editor\" data-id=\"313d135\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With such a large portfolio of projects, we were tasked with building an e-commerce website that was easily managed and collected inventory with every sale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a42453 elementor-widget elementor-widget-image\" data-id=\"0a42453\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"477\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-homepage.jpg\" class=\"attachment-large size-large wp-image-3538\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-homepage.jpg 950w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-homepage-300x179.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-homepage-768x458.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0afb135 e-flex e-con-boxed e-con e-parent\" data-id=\"0afb135\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8dd9f2a e-con-full e-flex e-con e-parent\" data-id=\"8dd9f2a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af78ba5 elementor-widget elementor-widget-text-editor\" data-id=\"af78ba5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After categorizing their inventory per brand, we worked with our IT team to set up an infrastructure within Kentico to not only house thousands of products, but track inventory and flag both the brand and consumer when a product is out of stock.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83afecd e-con-full e-flex e-con e-parent\" data-id=\"83afecd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01f1c84 elementor-widget elementor-widget-image\" data-id=\"01f1c84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"361\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-shop.jpg\" class=\"attachment-large size-large wp-image-3539\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-shop.jpg 448w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-shop-300x242.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80cd48f e-flex e-con-boxed e-con e-parent\" data-id=\"80cd48f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22fab33 elementor-widget elementor-widget-heading\" data-id=\"22fab33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2156370 elementor-widget elementor-widget-text-editor\" data-id=\"2156370\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn addition to the websites, we increased Plaid\u2019s social presence.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7829c70 elementor-widget elementor-widget-image\" data-id=\"7829c70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"492\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-social-graph.jpg\" class=\"attachment-full size-full wp-image-3540\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-social-graph.jpg 950w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-social-graph-300x155.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-social-graph-768x398.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c516688 elementor-widget elementor-widget-text-editor\" data-id=\"c516688\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The trend of DIY crafts and DIY-ers left us with no shortage of influencers to work with. We partnered with Handmade Charlotte to create not only social content, but original crafts using one of Plaid\u2019s products.<\/p><p>Craft experts Cathie and Steve created a Modge Podge video series on YouTube.<\/p><p>Finally, LaurDIY got her own page on the new Plaid website, filled with her myriad of diverse craft projects. We worked with these influencers on a Facebook \u201cLike\u201d campaign, which grew Plaids Facebook audience by 51% in one month.<\/p><p>And though a lot more effort was pushed to Plaid\u2019s YouTube, Instagram and Facebook channels, the craft brand saw the biggest return on Pinterest, driving the majority of traffic back to the Plaid site to purchase products for a specific traffic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f275787 e-flex e-con-boxed e-con e-parent\" data-id=\"f275787\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87ae069 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"87ae069\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mattering More<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-688e13f e-con-full e-flex e-con e-parent\" data-id=\"688e13f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-257dd22 elementor-widget elementor-widget-counter\" data-id=\"257dd22\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-counter{display:flex;justify-content:center;align-items:stretch;flex-direction:column-reverse}.elementor-counter .elementor-counter-number{flex-grow:var(--counter-number-grow,0)}.elementor-counter .elementor-counter-number-wrapper{flex:1;display:flex;font-size:69px;font-weight:600;line-height:1;text-align:center}.elementor-counter .elementor-counter-number-prefix{text-align:end;flex-grow:var(--counter-prefix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-number-suffix{text-align:start;flex-grow:var(--counter-suffix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-title{flex:1;display:flex;justify-content:center;align-items:center;margin:0;padding:0;font-size:19px;font-weight:400;line-height:2.5}<\/style>\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Social Media Followers Across All Channels<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1.3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">m<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da59150 e-con-full e-flex e-con e-parent\" data-id=\"da59150\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03e65c5 elementor-widget elementor-widget-counter\" data-id=\"03e65c5\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase In Follows On Facebook<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"51\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ee08a7 e-con-full e-flex e-con e-parent\" data-id=\"9ee08a7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fca94b elementor-widget elementor-widget-counter\" data-id=\"6fca94b\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Followers On Pinterest  Independently Owned<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"100\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">k<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28efeb5 e-con-full e-flex e-con e-parent\" data-id=\"28efeb5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24fe96a elementor-widget elementor-widget-counter\" data-id=\"24fe96a\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Social Media Followers Across All Channels<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"37\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b4c32e e-con-full e-flex e-con e-parent\" data-id=\"9b4c32e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1945e58 elementor-widget elementor-widget-counter\" data-id=\"1945e58\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase In <br>Organic Traffic<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"74\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2378e16 e-con-full e-flex e-con e-parent\" data-id=\"2378e16\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c85af93 elementor-widget elementor-widget-counter\" data-id=\"c85af93\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase In Time Spent <br>On Site<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"28\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38977f8 e-con-full e-flex e-con e-parent\" data-id=\"38977f8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73fe415 elementor-widget elementor-widget-counter\" data-id=\"73fe415\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Product Views <br>In One Year<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"3.4\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">m<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51cab2c e-flex e-con-boxed e-con e-parent\" data-id=\"51cab2c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65c2aa0 elementor-widget elementor-widget-heading\" data-id=\"65c2aa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Magazines That Featured Plaid:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eeed2d elementor-widget elementor-widget-image\" data-id=\"7eeed2d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"169\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-magazines.jpg\" class=\"attachment-large size-large wp-image-3541\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-magazines.jpg 948w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-magazines-300x63.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/plaid-magazines-768x162.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26d6c8d e-con-full e-flex e-con e-parent\" data-id=\"26d6c8d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1783b0 elementor-widget elementor-widget-template\" data-id=\"b1783b0\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7328\" class=\"elementor elementor-7328\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a94a6 e-flex e-con-boxed e-con e-parent\" data-id=\"533a94a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74209c86 elementor-widget-mobile__width-initial asdf elementor-widget elementor-widget-heading\" data-id=\"74209c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Plaid is one of the world\u2019s largest, most diverse manufacturers of DIY Craft Products. It also serves as the parent company for a lot of well-known brands: Plaid and its sub-brands had a strong presence in brick and mortars, but online sales only represented 2% of their revenue. With such a large portfolio of projects, [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":3529,"menu_order":19,"template":"","featured_flag":[],"capability":[194,137,198,191,192,195,142,138,139,196],"industry":[200,201,211,185],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3528"}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/3529"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3528"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3528"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3528"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}