{"id":3486,"date":"2022-06-06T19:01:01","date_gmt":"2022-06-06T23:01:01","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&p=3486"},"modified":"2023-03-20T13:00:07","modified_gmt":"2023-03-20T17:00:07","slug":"dant-clayton","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/dant-clayton\/","title":{"rendered":"Dant Clayton"},"content":{"rendered":"\t\t
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Dant Clayton<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2B<\/span>, Construction<\/span>, Manufacturing<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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If you\u2019ve attended a sporting event, it\u2019s likely you\u2019ve used a Dant Clayton product to enjoy the experience. You just didn\u2019t know it.<\/p>

Dant Clayton\u2019s name was getting lost amongst Google sports searches and lost on sports complex architects’ and builders’ ears, though their arena seating product was superior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Major League Baseball<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Soccer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Specialty Venus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cNo matter where you\u2019re viewing the event, it\u2019s always the best seat in the house.\u201d \u2013 Dant Clayton<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dant Clayton\u2019s logo goes way back. And because it\u2019s on every seat they\u2019ve put in, (human)x had very little flexibility in rebranding their logo in order to maintain their heritage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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New Website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The new site not only needed to be searchable, but also speak to:<\/p>

  1. Architects<\/li>
  2. Stadium Owners<\/li>
  3. Contractors<\/li>
  4. Bleacher Buyers<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    A Home Run<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    We made the website an experiential portfolio. Dant Clayton\u2019s team could sell to any party on by using just the one website.<\/p>

    Through their portfolio page, architects, owners and buyers could view, not only completed stadiums, but the tools, security and products used to make that stadium comfortable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Market Less<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    For buyers to experience what it\u2019s like to sit on a Dant Clayton seat at a sporting event, we curated two experiential ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    We also helped them take digital out of home and into trade shows<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Mattering More<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The results are in the new business pieces. Shortly after publishing the site and the SEO strategy, Dant Clayton outfitted Yankee Stadium \u2013 home to the New York Yankees \u2013 and Oracle Park \u2013 home to the San Francisco Giants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Buyers found Dany Clayton Organically<\/div>\t\t\t
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    Buyers found site by Direct Searches<\/div>\t\t\t
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    By Referrals<\/div>\t\t\t
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    New Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    New Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Connect With Us<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    If you\u2019ve attended a sporting event, it\u2019s likely you\u2019ve used a Dant Clayton product to enjoy the experience. You just didn\u2019t know it. Dant Clayton\u2019s name was getting lost amongst Google sports searches and lost on sports complex architects’ and builders’ ears, though their arena seating product was superior. Major League Baseball Soccer Specialty Venus […]<\/p>\n","protected":false},"author":43,"featured_media":3487,"menu_order":24,"template":"","featured_flag":[],"capability":[194,137,198,191,192,145,142,138,139,196],"industry":[204,184,206],"class_list":["post-3486","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-audience-intelligence","capability-campaigns-advertising","capability-creative","capability-customer-experience-ux","capability-experiential","capability-search","capability-strategy-consulting","capability-technology","capability-websites-platforms","industry-b2b","industry-construction","industry-manufacturing"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/3487"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3486"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3486"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3486"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}