{"id":3409,"date":"2022-06-01T20:49:14","date_gmt":"2022-06-02T00:49:14","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&#038;p=3409"},"modified":"2023-03-20T12:59:17","modified_gmt":"2023-03-20T16:59:17","slug":"carnival","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/carnival\/","title":{"rendered":"Carnival"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3409\" class=\"elementor elementor-3409\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa272e e-flex e-con-boxed e-con e-parent\" data-id=\"4aa272e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b487171 elementor-widget elementor-widget-image\" data-id=\"b487171\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"898\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-hero-banner-1-scaled.jpg\" class=\"attachment-full size-full wp-image-3410\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-hero-banner-1-scaled.jpg 2560w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-hero-banner-1-300x105.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-hero-banner-1-1024x359.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-hero-banner-1-768x269.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-hero-banner-1-1536x539.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-hero-banner-1-2048x718.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ee77ba e-flex e-con-boxed e-con e-parent\" data-id=\"8ee77ba\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60003ce e-con-full e-flex e-con e-parent\" data-id=\"60003ce\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b71237d elementor-widget elementor-widget-heading\" data-id=\"b71237d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Carnival<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8d944 elementor-widget elementor-widget-heading\" data-id=\"cd8d944\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>B2C<\/span>, <span>Entertainment<\/span>, <span>Travel + Transportation<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-497798a e-con-full e-flex e-con e-parent\" data-id=\"497798a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d57e1 elementor-widget elementor-widget-text-editor\" data-id=\"d9d57e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWhen Carnival Cruise lines spent $155 million to makeover their \u201cCarnival Destiny\u201d ship to create their new ship, \u201cCarnival Sunshine,\u201d we created a social contest that allowed users to take a piece of the ship \u2013 literally.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d070c66 e-flex e-con-boxed e-con e-parent\" data-id=\"d070c66\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44fbd96 elementor-widget elementor-widget-heading\" data-id=\"44fbd96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Contest<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf56aa3 elementor-widget elementor-widget-text-editor\" data-id=\"bf56aa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First, we had to find out why cruisers liked this boat so much.<\/p><p>Carnival Destiny has a steep history as the largest ship when she set sail in 1996. And since that day, the crowds on this boat grew to match its size.<\/p><p>We had to figure out what motivated these cruise-goers through a complete consumer research analysis, which showed us:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01ba992 e-flex e-con-boxed e-con e-parent\" data-id=\"01ba992\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-761e531 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"761e531\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\"><path d=\"M36.478 42H4V16H60V42H54\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M16 16V10C16 7.791 17.791 6 20 6C22.209 6 24 7.791 24 10V16\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M24 16V8C24 5.791 25.791 4 28 4C30.209 4 32 5.791 32 8V16\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M32 16V6C32 3.791 33.791 2 36 2C38.209 2 40 3.791 40 6V16\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M40 16V8C40 5.791 41.791 4 44 4C46.209 4 48 5.791 48 8V16\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M32 34C34.7614 34 37 31.7614 37 29C37 26.2386 34.7614 24 32 24C29.2386 24 27 26.2386 27 29C27 31.7614 29.2386 34 32 34Z\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M20 24H12\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M16 42V43C16 53.493 24.507 62 35 62C45.493 62 54 53.493 54 43V42V24C49.481 24 46 27.481 46 32V38C39.833 38 34 42.333 34 48\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCarnival has social capital\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe cruise line\u2019s fan base is extremely engaging on their social media channels.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef5ac9 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"eef5ac9\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\"><path d=\"M16 12H27\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M16 20V6H27V20\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M10 34V20H44L52 34\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M10 50L4 34H60L51 50\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M17 27H19\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M27 27H29\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M37 27H39\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M3 50C3 54.418 6.582 58 11 58C14.036 58 16.645 56.289 18 53.798C19.355 56.289 21.964 58 25 58C28.036 58 30.645 56.289 32 53.798C33.355 56.289 35.964 58 39 58C42.036 58 44.645 56.289 46 53.798C47.355 56.289 49.964 58 53 58C57.418 58 61 54.418 61 50\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPassengers often fall in love (with the boat.)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCruisers become loyal to a specific <br>ship. They repeatedly book the <br>same ship for different adventures.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf49fa elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"aaf49fa\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\"><path d=\"M32 11.8906L25 25.0006L38 32.0006L32 45.0006\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M44.693 5.00011C42.1689 4.99028 39.683 5.61633 37.4647 6.8205C35.2463 8.02467 33.367 9.76816 32 11.8901C30.6331 9.76816 28.7538 8.02467 26.5354 6.8205C24.317 5.61633 21.8311 4.99028 19.307 5.00011C17.2929 5.00405 15.2994 5.40465 13.4401 6.17905C11.5808 6.95344 9.8923 8.08646 8.47091 9.51342C7.04952 10.9404 5.92312 12.6333 5.156 14.4956C4.38889 16.3579 3.99609 18.353 4.00003 20.3671V20.4551C4.00003 35.8171 32 59.0001 32 59.0001C32 59.0001 60 35.8171 60 20.4551C60.0156 18.441 59.6343 16.4436 58.8778 14.5768C58.1214 12.7101 57.0047 11.0107 55.5915 9.57552C54.1783 8.14038 52.4962 6.99766 50.6413 6.21261C48.7865 5.42756 46.7951 5.01555 44.781 5.00011H44.693Z\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tThe ship transformation would be bittersweet.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBecause travelers were so loyal to their ship, it was like a second home to some. Saying goodbye to some of the ship\u2019s memorable pieces wouldn\u2019t be easy.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6187bf e-flex e-con-boxed e-con e-parent\" data-id=\"c6187bf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b664f elementor-widget elementor-widget-heading\" data-id=\"c4b664f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gamification on Social<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-959f2d1 elementor-widget elementor-widget-text-editor\" data-id=\"959f2d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Carnival Cruise Line\u2019s fan base was already active on social media, loved their ship and loved tchotchkes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c452833 e-con-full e-flex e-con e-parent\" data-id=\"c452833\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e59697f elementor-widget elementor-widget-template\" data-id=\"e59697f\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"9411\" class=\"elementor elementor-9411\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc181f2 e-con-full e-flex e-con e-parent\" data-id=\"4dc181f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7dbd8bc7 e-flex e-con-boxed e-con e-parent\" data-id=\"7dbd8bc7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5451cc54 e-con-full e-flex e-con e-parent\" data-id=\"5451cc54\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d1d1dab e-flex e-con-boxed e-con e-parent\" data-id=\"6d1d1dab\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b16da22 e-con-full e-flex e-con e-parent\" data-id=\"b16da22\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-341dd277 elementor-widget elementor-widget-image\" data-id=\"341dd277\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"217\" height=\"139\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/leap-logos_amp-tag.svg\" class=\"attachment-large size-large wp-image-8250\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4259ad79 elementor-widget elementor-widget-text-editor\" data-id=\"4259ad79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We partner with our sister agency in our network, (amp), to provide a dedicated team of experts within social and paid media. We work together to research the right audience understanding and craft the best strategies and channels for your business.<br \/>(amp) is purpose-built to ensure your story reaches, resonates with and engages your target audience through the synchronization of your social, content and paid marketing efforts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ee46d elementor-align-center hx-btn--external hx-btn elementor-widget elementor-widget-button\" data-id=\"e1ee46d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leapamp.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" viewBox=\"0 0 15 15\" fill=\"none\"><path d=\"M14 0H7.00002C6.7348 0 6.48045 0.105357 6.29291 0.292893C6.10538 0.48043 6.00002 0.734784 6.00002 1C6.00002 1.26522 6.10538 1.51957 6.29291 1.70711C6.48045 1.89464 6.7348 2 7.00002 2H11.586L1.29302 12.293C1.19751 12.3852 1.12133 12.4956 1.06892 12.6176C1.01651 12.7396 0.988924 12.8708 0.98777 13.0036C0.986616 13.1364 1.01192 13.2681 1.0622 13.391C1.11248 13.5139 1.18673 13.6255 1.28063 13.7194C1.37452 13.8133 1.48617 13.8875 1.60907 13.9378C1.73196 13.9881 1.86364 14.0134 1.99642 14.0123C2.1292 14.0111 2.26042 13.9835 2.38242 13.9311C2.50443 13.8787 2.61477 13.8025 2.70702 13.707L13 3.414V8C13 8.26522 13.1054 8.51957 13.2929 8.70711C13.4804 8.89464 13.7348 9 14 9C14.2652 9 14.5196 8.89464 14.7071 8.70711C14.8947 8.51957 15 8.26522 15 8V1C15 0.734784 14.8947 0.48043 14.7071 0.292893C14.5196 0.105357 14.2652 0 14 0Z\" fill=\"#76777A\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit (amp)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-691d748 e-flex e-con-boxed e-con e-parent\" data-id=\"691d748\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-256f688 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"256f688\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-points-1-1024x510.png\" class=\"attachment-large size-large wp-image-3417\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-points-1-1024x510.png 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-points-1-300x149.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-points-1-768x382.png 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-points-1.png 1270w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f631256 e-con-full e-flex e-con e-parent\" data-id=\"f631256\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-325545b elementor-widget elementor-widget-heading\" data-id=\"325545b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Players earned points <br>for each social action.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00fb439 list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"00fb439\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Liking a Carnival Cruise Line post = 10 pts<\/li><li>Commenting on a Carnival Cruise Line post = 10 pts<\/li><li>Sharing\/Retweeting a Carnival Cruise Line post = 10pts<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92883ab e-flex e-con-boxed e-con e-parent\" data-id=\"92883ab\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2f6de elementor-widget elementor-widget-template\" data-id=\"4a2f6de\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"9398\" class=\"elementor elementor-9398\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59f54a61 e-flex e-con-boxed e-con e-parent\" data-id=\"59f54a61\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2dbf4d9a e-con-full e-flex e-con e-parent\" data-id=\"2dbf4d9a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10e4ee96 e-flex e-con-boxed e-con e-parent\" data-id=\"10e4ee96\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e42cbb e-con-full e-flex e-con e-parent\" data-id=\"5e42cbb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27f34a49 elementor-widget elementor-widget-image\" data-id=\"27f34a49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"140\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/leap-logos_spark-tag.svg\" class=\"attachment-large size-large wp-image-9401\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e11c66 elementor-widget elementor-widget-text-editor\" data-id=\"27e11c66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There were a lot of rules to follow, so we then called upon our content production agency, Leap Spark to have the Carnival Cruise Ship captain himself explain everything.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e94aa6 elementor-align-center hx-btn--external hx-btn elementor-widget elementor-widget-button\" data-id=\"61e94aa6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leapsparkagency.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" viewBox=\"0 0 15 15\" fill=\"none\"><path d=\"M14 0H7.00002C6.7348 0 6.48045 0.105357 6.29291 0.292893C6.10538 0.48043 6.00002 0.734784 6.00002 1C6.00002 1.26522 6.10538 1.51957 6.29291 1.70711C6.48045 1.89464 6.7348 2 7.00002 2H11.586L1.29302 12.293C1.19751 12.3852 1.12133 12.4956 1.06892 12.6176C1.01651 12.7396 0.988924 12.8708 0.98777 13.0036C0.986616 13.1364 1.01192 13.2681 1.0622 13.391C1.11248 13.5139 1.18673 13.6255 1.28063 13.7194C1.37452 13.8133 1.48617 13.8875 1.60907 13.9378C1.73196 13.9881 1.86364 14.0134 1.99642 14.0123C2.1292 14.0111 2.26042 13.9835 2.38242 13.9311C2.50443 13.8787 2.61477 13.8025 2.70702 13.707L13 3.414V8C13 8.26522 13.1054 8.51957 13.2929 8.70711C13.4804 8.89464 13.7348 9 14 9C14.2652 9 14.5196 8.89464 14.7071 8.70711C14.8947 8.51957 15 8.26522 15 8V1C15 0.734784 14.8947 0.48043 14.7071 0.292893C14.5196 0.105357 14.2652 0 14 0Z\" fill=\"#76777A\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit (spark)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e12a16 e-flex e-con-boxed e-con e-parent\" data-id=\"9e12a16\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9619664 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"9619664\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"403\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-destination-1.png\" class=\"attachment-large size-large wp-image-3421\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-destination-1.png 960w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-destination-1-300x151.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/carnival-destination-1-768x386.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adda36d e-con-full e-flex e-con e-parent\" data-id=\"adda36d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4be7646 elementor-widget elementor-widget-heading\" data-id=\"4be7646\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grab Your Destiny Microsite<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10eb6f4 list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"10eb6f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Players could keep track of their points, through a landing page set up for the game.<\/p><p>It also served as a hub for Carnival Destiny fans to watch videos of the ship, look up the rules and prizes and sea how they were faring in the competition.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5698f0f e-flex e-con-boxed e-con e-parent\" data-id=\"5698f0f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3077758 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3077758\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matter More<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc62a60 elementor-widget elementor-widget-text-editor\" data-id=\"dc62a60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Over 4 weeks, all network pages saw an increase in followers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e3239 e-con-full e-flex e-con e-parent\" data-id=\"60e3239\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecee172 elementor-widget elementor-widget-counter\" data-id=\"ecee172\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase of \u2018Grab Your Destiny\u2019 players throughout the entire campaign<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"179\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c9903c e-con-full e-flex e-con e-parent\" data-id=\"3c9903c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6c7094 elementor-widget elementor-widget-counter\" data-id=\"e6c7094\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase in <br>Active Users<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"193\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0deb7aa e-con-full e-flex e-con e-parent\" data-id=\"0deb7aa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90fafbc elementor-widget elementor-widget-counter\" data-id=\"90fafbc\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Total Interactions <br>with Carnival<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c046a1 e-con-full e-flex e-con e-parent\" data-id=\"0c046a1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4b9091 elementor-widget elementor-widget-template\" data-id=\"f4b9091\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7328\" class=\"elementor elementor-7328\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a94a6 e-flex e-con-boxed e-con e-parent\" data-id=\"533a94a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74209c86 elementor-widget-mobile__width-initial asdf elementor-widget elementor-widget-heading\" data-id=\"74209c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When Carnival Cruise lines spent $155 million to makeover their \u201cCarnival Destiny\u201d ship to create their new ship, \u201cCarnival Sunshine,\u201d we created a social contest that allowed users to take a piece of the ship \u2013 literally. Social Contest First, we had to find out why cruisers liked this boat so much. Carnival Destiny has [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":3410,"menu_order":31,"template":"","featured_flag":[],"capability":[194,137,198,191,192,143,138,139,196],"industry":[200,214,215],"class_list":["post-3409","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-audience-intelligence","capability-campaigns-advertising","capability-creative","capability-customer-experience-ux","capability-social","capability-strategy-consulting","capability-technology","capability-websites-platforms","industry-b2c","industry-entertainment","industry-travel-transportation"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/3410"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3409"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3409"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3409"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}