{"id":3376,"date":"2022-06-01T16:13:09","date_gmt":"2022-06-01T20:13:09","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&#038;p=3376"},"modified":"2023-03-20T12:59:07","modified_gmt":"2023-03-20T16:59:07","slug":"ceridian","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/ceridian\/","title":{"rendered":"Ceridian"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3376\" class=\"elementor elementor-3376\" data-elementor-post-type=\"work\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a54c99d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a54c99d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47fd38a1\" data-id=\"47fd38a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43a20a26 elementor-widget elementor-widget-text-editor\" data-id=\"43a20a26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:group {\"style\":{\"color\":{\"background\":\"#f8f8f8\"}}} -->\n<div class=\"wp-block-group has-background\" style=\"background-color:#f8f8f8\"><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3e04ef2 e-con-full e-flex e-con e-parent\" data-id=\"3e04ef2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a65c1d elementor-widget elementor-widget-image\" data-id=\"0a65c1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"892\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ceridian-hero-1-scaled.jpg\" class=\"attachment-full size-full wp-image-3377\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ceridian-hero-1-scaled.jpg 2560w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ceridian-hero-1-300x105.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ceridian-hero-1-1024x357.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ceridian-hero-1-768x268.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ceridian-hero-1-1536x535.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ceridian-hero-1-2048x714.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25ac618 e-flex e-con-boxed e-con e-parent\" data-id=\"25ac618\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00ed3e7 e-con-full e-flex e-con e-parent\" data-id=\"00ed3e7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca2bc5 elementor-widget elementor-widget-heading\" data-id=\"0ca2bc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Ceridian<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce541d8 elementor-widget elementor-widget-heading\" data-id=\"ce541d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/leaphumanx.com\/insights\/industry\/b2b\/\" rel=\"tag\">B2B<\/a>, <a href=\"https:\/\/leaphumanx.com\/insights\/industry\/professional-consulting-services\/\" rel=\"tag\">Professional + Consulting Services<\/a>, <a href=\"https:\/\/leaphumanx.com\/insights\/industry\/technology\/\" rel=\"tag\">Technology<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5774c6 e-con-full e-flex e-con e-parent\" data-id=\"f5774c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5e214 elementor-widget elementor-widget-text-editor\" data-id=\"9b5e214\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As one the top providers of human resources globally, Ceridian has more than 100,000 clients in over 50 countries. Their web presence was getting a lot of clicks, but not the right kind of clicks. (human)x worked with the human capital management company to develop an SEO and SEM strategy, and content plan for their Canadian and American sites<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99e51a9 e-flex e-con-boxed e-con e-parent\" data-id=\"99e51a9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af92b0 elementor-widget elementor-widget-text-editor\" data-id=\"5af92b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With different websites, decision makers, languages and even different products by region, both paid and organic search required a strategically-led approach. Not to mention a detailed and precise tactical execution.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b051af e-flex e-con-boxed e-con e-parent\" data-id=\"4b051af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40f889e elementor-widget elementor-widget-image\" data-id=\"40f889e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"996\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ipad-scaled.jpg\" class=\"attachment-full size-full wp-image-727\" alt=\"ipad\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ipad-scaled.jpg 2560w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ipad-300x117.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ipad-1024x398.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ipad-768x299.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ipad-1536x597.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/ipad-2048x796.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-386b506 e-flex e-con-boxed e-con e-parent\" data-id=\"386b506\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fd6f1 elementor-widget elementor-widget-text-editor\" data-id=\"b7fd6f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>But we had to go above a great website. Ceridian plays in an incredibly competitive environment with several well-established and aggressive competitors.<\/p>\n<p>Making the Fortune 500 company stand out required the right mix of traffic and the ability to qualify search intent through the strategic use of keywords and ad copy.<\/p>\n<p>Although cost per lead was a driving metric, the quality of those leads was the strategic objective. We set out to lower cost per lead while increasing lead quality and we did just that \u2014 a HUGE win in a hyper-competitive search environment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9726060 e-flex e-con-boxed e-con e-parent\" data-id=\"9726060\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c186f9 e-con-full e-flex e-con e-parent\" data-id=\"5c186f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c843d00 elementor-widget elementor-widget-heading\" data-id=\"c843d00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paid Search<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3184ff4 elementor-widget elementor-widget-text-editor\" data-id=\"3184ff4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ceridian counted on a large portion of its leads to come from simple search. But it needed a more targeted, paid search program in order to get in front of the right audience<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-057fd5f e-con-full e-flex e-con e-parent\" data-id=\"057fd5f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c54859 elementor-widget elementor-widget-image\" data-id=\"8c54859\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"884\" height=\"580\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/keyword-screen.jpg\" class=\"attachment-full size-full wp-image-2083\" alt=\"keyword-screen\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/keyword-screen.jpg 884w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/keyword-screen-300x197.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/keyword-screen-768x504.jpg 768w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa34b63 e-flex e-con-boxed e-con e-parent\" data-id=\"aa34b63\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8aaf39b e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"8aaf39b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2133d8 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b2133d8\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/elementor\/css\/custom-widget-icon-box.min.css?ver=1708541459\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"45\" viewBox=\"0 0 48 45\" fill=\"none\"><path d=\"M0.352 22.816C0.352 34.848 3.424 44.64 15.52 44.64C27.552 44.64 30.624 34.848 30.624 22.816C30.624 10.784 27.552 0.927998 15.52 0.927998C3.424 0.927998 0.352 10.784 0.352 22.816ZM4.576 22.816C4.576 13.024 6.752 5.152 15.52 5.152C24.224 5.152 26.4 13.024 26.4 22.816C26.4 32.544 24.224 40.416 15.52 40.416C6.752 40.416 4.576 32.544 4.576 22.816ZM43.1265 44H47.3505V1.44L35.8945 5.6V9.44L43.1265 6.944V44Z\" fill=\"#C017A2\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tConsumer Insights\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aad74a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6aad74a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b634b2d elementor-widget elementor-widget-text-editor\" data-id=\"b634b2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before we begin any work for clients, we use our research and audience intelligence teams to perform a Discovery of a brand. This discovery tells us everything we need to know about Ceridian\u2019s target audience \u2013 what engages them, what makes them abandon their cart, the messaging they prefer. The team took into account a variety of client-specific criteria \u2013 as customer segments, business objectives, and market position \u2013 to propose site modifications with both short-term and long-term goals in mind.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b9fd5f e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"3b9fd5f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_tilt_direction&quot;:&quot;negative&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0cfdeb elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"c0cfdeb\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"45\" viewBox=\"0 0 64 45\" fill=\"none\"><path d=\"M0.852 22.816C0.852 34.848 3.924 44.64 16.02 44.64C28.052 44.64 31.124 34.848 31.124 22.816C31.124 10.784 28.052 0.927998 16.02 0.927998C3.924 0.927998 0.852 10.784 0.852 22.816ZM5.076 22.816C5.076 13.024 7.252 5.152 16.02 5.152C24.724 5.152 26.9 13.024 26.9 22.816C26.9 32.544 24.724 40.416 16.02 40.416C7.252 40.416 5.076 32.544 5.076 22.816ZM37.6105 42.528V44H63.1465V39.776H45.0985L58.4745 23.968C61.2265 20.896 63.0825 17.184 63.0825 13.088C63.0825 5.92 57.2585 0.927998 50.0265 0.927998C43.4985 0.927998 38.1865 4.768 37.1625 10.976L41.0665 12C41.6425 7.648 45.4825 5.152 50.0265 5.152C54.8905 5.152 58.8585 8.224 58.8585 13.088C58.8585 15.904 57.5145 18.464 55.4025 20.96L37.6105 42.528Z\" fill=\"#C017A2\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSite Conversion Audit\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e642683 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e642683\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ea68f elementor-widget elementor-widget-text-editor\" data-id=\"59ea68f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Next, our analytics + insights team conducted an audit of their existing website. Our key points of the audit included web analytics reviews, user testing, heatmapping analysis and online surveys.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c89b5e e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"3c89b5e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6d6b8 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"6c6d6b8\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"46\" viewBox=\"0 0 64 46\" fill=\"none\"><path d=\"M0.352 22.816C0.352 34.848 3.424 44.64 15.52 44.64C27.552 44.64 30.624 34.848 30.624 22.816C30.624 10.784 27.552 0.927998 15.52 0.927998C3.424 0.927998 0.352 10.784 0.352 22.816ZM4.576 22.816C4.576 13.024 6.752 5.152 15.52 5.152C24.224 5.152 26.4 13.024 26.4 22.816C26.4 32.544 24.224 40.416 15.52 40.416C6.752 40.416 4.576 32.544 4.576 22.816ZM41.7825 8.992C43.2545 6.496 46.5185 4.96 50.1025 5.152C55.2225 5.472 57.6545 8.48 57.4625 12.32C57.2705 16.224 53.9425 19.232 49.6545 19.232H45.5585V23.264H49.6545C54.9665 23.264 59.3825 27.424 59.1905 32.224C58.8705 37.088 53.9425 40.672 48.5025 40.352H48.5665C44.5345 40.032 41.3345 37.856 40.0545 34.976L36.2145 36.704C38.1985 41.056 42.6785 44.128 48.2465 44.576C55.9905 45.088 62.7745 39.904 63.4785 32.864C63.7985 28 60.7265 22.304 55.7345 21.088C59.1265 19.616 61.4945 16.352 61.7505 12.96C62.3905 6.944 58.3585 1.376 50.3585 0.863998C45.2385 0.543999 40.6305 2.976 38.3905 6.88L41.7825 8.992Z\" fill=\"#C017A2\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHypothesis Testing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51dd6a0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"51dd6a0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fde4358 elementor-widget elementor-widget-text-editor\" data-id=\"fde4358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Based on these data sources we reached hypotheses to test on live visitors, and we implemented a series of A\/B or multivariate tests to test out messaging, copy, and layouts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4d9ecd e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"a4d9ecd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_tilt_direction&quot;:&quot;negative&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef53c6b elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"ef53c6b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"69\" height=\"45\" viewBox=\"0 0 69 45\" fill=\"none\"><path d=\"M0.852 22.816C0.852 34.848 3.924 44.64 16.02 44.64C28.052 44.64 31.124 34.848 31.124 22.816C31.124 10.784 28.052 0.927998 16.02 0.927998C3.924 0.927998 0.852 10.784 0.852 22.816ZM5.076 22.816C5.076 13.024 7.252 5.152 16.02 5.152C24.724 5.152 26.9 13.024 26.9 22.816C26.9 32.544 24.724 40.416 16.02 40.416C7.252 40.416 5.076 32.544 5.076 22.816ZM62.0585 34.912H68.4585V31.008H62.0585V1.44H58.9225L35.5625 34.912H57.8345V44H62.0585V34.912ZM43.3065 31.008L57.8345 9.888V31.008H43.3065Z\" fill=\"#C017A2\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tProven Recommendations\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb95d8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8fb95d8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c6e00 elementor-widget elementor-widget-text-editor\" data-id=\"63c6e00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We don\u2019t simply audit and forget it. Based on insights gleaned from Ceridian\u2019s analytics, behavioral and site, we delivered recommendations that would deliver a user-friendly website that allowed consumers to easily and effectively convert.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e3f196 e-flex e-con-boxed e-con e-parent\" data-id=\"8e3f196\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c469ee4 elementor-widget elementor-widget-text-editor\" data-id=\"c469ee4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After a complete audit of both their Canadian and America sites, we performed hypotheses test on focus groups and A\/B testing to ensure our copy, layout and keyword changes were effective to engage the right audience at the right time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f22c2b3 e-flex e-con-boxed e-con e-parent\" data-id=\"f22c2b3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17212f4 e-con-full e-flex e-con e-parent\" data-id=\"17212f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7a94c elementor-widget elementor-widget-heading\" data-id=\"ce7a94c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Organic isn\u2019t dead. Especially with a good keyword strategy.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7e9b1 elementor-widget elementor-widget-text-editor\" data-id=\"6f7e9b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We leveraged the power of search to convey Ceridian\u2019s brand promise. Unlike most SEO companies, which focus almost entirely on improving organic rankings, (human)x increases the target market\u2019s search visibility of our clients\u2019 overall marketing messages through multiple mediums:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e438cc0 e-con-full e-flex e-con e-parent\" data-id=\"e438cc0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dae89f1 elementor-widget elementor-widget-image\" data-id=\"dae89f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"328\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/organic-search.jpg\" class=\"attachment-full size-full wp-image-995\" alt=\"organic-search\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/organic-search.jpg 615w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/organic-search-300x160.jpg 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb5a650 e-flex e-con-boxed e-con e-parent\" data-id=\"bb5a650\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf5a5b6 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"bf5a5b6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\"><path d=\"M20 20V56\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M3 20H61\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M11.5 14C11.5 14.8284 10.8284 15.5 10 15.5C9.17157 15.5 8.5 14.8284 8.5 14C8.5 13.1716 9.17157 12.5 10 12.5C10.8284 12.5 11.5 13.1716 11.5 14Z\" fill=\"#C017A2\" stroke=\"#C017A2\"><\/path><path d=\"M19.5 14C19.5 14.8284 18.8284 15.5 18 15.5C17.1716 15.5 16.5 14.8284 16.5 14C16.5 13.1716 17.1716 12.5 18 12.5C18.8284 12.5 19.5 13.1716 19.5 14Z\" fill=\"#C017A2\" stroke=\"#C017A2\"><\/path><path d=\"M61 8H3V56H61V8Z\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWebsites\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3784de6 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"3784de6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-speaker-1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSocial Media\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0462251 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"0462251\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\"><path d=\"M49 20.0117C50.6569 20.0117 52 18.6686 52 17.0117C52 15.3549 50.6569 14.0117 49 14.0117C47.3431 14.0117 46 15.3549 46 17.0117C46 18.6686 47.3431 20.0117 49 20.0117Z\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M58.0003 17.0117C57.9979 16.5789 57.9645 16.1468 57.9003 15.7187L61.2613 12.2437L59.2613 8.77972L54.5723 9.95272C53.8907 9.41267 53.1341 8.97474 52.3263 8.65272L51.0003 4.01172H47.0003L45.6743 8.65472C44.8665 8.97674 44.1099 9.41467 43.4283 9.95472L38.7423 8.77972L36.7423 12.2437L40.1003 15.7187C39.9629 16.5756 39.9629 17.4489 40.1003 18.3057L36.7393 21.7797L38.7393 25.2437L43.4253 24.0707C44.1069 24.6107 44.8635 25.0487 45.6713 25.3707L47.0003 30.0117H51.0003L52.3263 25.3697C53.134 25.0477 53.8906 24.6097 54.5723 24.0697L59.2583 25.2427L61.2583 21.7787L57.9003 18.3057C57.9645 17.8773 57.9979 17.4449 58.0003 17.0117Z\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M2 31.013V31.007V31V31.013Z\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M32.851 7.03772C32.567 7.02972 32.286 7.01172 32 7.01172C15.434 7.01172 2.005 17.7537 2 31.0057C1.995 44.2577 15.434 54.9987 32 54.9987C34.5243 54.9923 37.0414 54.7279 39.512 54.2097L56 60.9987L55.025 46.3747C57.1747 44.4246 58.9025 42.0551 60.102 39.4121C61.3016 36.7692 61.9475 33.9087 62 31.0067V30.9847\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tContent<br>Development\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bbc037 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"8bbc037\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-decentralize\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDistribution\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8dc8ca2 e-flex e-con-boxed e-con e-parent\" data-id=\"8dc8ca2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e963a31 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e963a31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matter More<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d87a0d elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6d87a0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We don\u2019t simply audit and forget it. Based on insights gleaned from Ceridian\u2019s analytics, behavioral and site, we delivered recommendations that would deliver a user-friendly website that allowed consumers to easily and effectively convert.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab24018 e-flex e-con-boxed e-con e-parent\" data-id=\"ab24018\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b0152d e-con-full e-flex e-con e-parent\" data-id=\"0b0152d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a499808 elementor-widget elementor-widget-counter\" data-id=\"a499808\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-counter{display:flex;justify-content:center;align-items:stretch;flex-direction:column-reverse}.elementor-counter .elementor-counter-number{flex-grow:var(--counter-number-grow,0)}.elementor-counter .elementor-counter-number-wrapper{flex:1;display:flex;font-size:69px;font-weight:600;line-height:1;text-align:center}.elementor-counter .elementor-counter-number-prefix{text-align:end;flex-grow:var(--counter-prefix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-number-suffix{text-align:start;flex-grow:var(--counter-suffix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-title{flex:1;display:flex;justify-content:center;align-items:center;margin:0;padding:0;font-size:19px;font-weight:400;line-height:2.5}<\/style>\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase in Conversion Rate for Lead Generation<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"8\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">x<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be25a9c e-con-full e-flex e-con e-parent\" data-id=\"be25a9c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29e942f elementor-widget elementor-widget-counter\" data-id=\"29e942f\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Decrease in Costs per Lead<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"58.8\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b7211a e-con-full e-flex e-con e-parent\" data-id=\"7b7211a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74cadb5 elementor-widget elementor-widget-counter\" data-id=\"74cadb5\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase in Daily Organic Traffic Value<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"81\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e7ca86 e-con-full e-flex e-con e-parent\" data-id=\"3e7ca86\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e65bf elementor-widget elementor-widget-counter\" data-id=\"b1e65bf\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase in Qualified Leads Search<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"85.5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10a08c3 e-con-full e-flex e-con e-parent\" data-id=\"10a08c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-927b32c elementor-widget elementor-widget-template\" data-id=\"927b32c\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7328\" class=\"elementor elementor-7328\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a94a6 e-flex e-con-boxed e-con e-parent\" data-id=\"533a94a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74209c86 elementor-widget-mobile__width-initial asdf elementor-widget elementor-widget-heading\" data-id=\"74209c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As one the top providers of human resources globally, Ceridian has more than 100,000 clients in over 50 countries. Their web presence was getting a lot of clicks, but not the right kind of clicks. (human)x worked with the human capital management company to develop an SEO and SEM strategy, and content plan for their [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":3377,"menu_order":30,"template":"","featured_flag":[],"capability":[194,137,192,195,142,144,138,139,196],"industry":[204,217,216],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3376"}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/3377"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3376"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3376"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3376"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}