{"id":3349,"date":"2022-05-27T15:52:53","date_gmt":"2022-05-27T19:52:53","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&#038;p=3349"},"modified":"2023-03-20T12:57:02","modified_gmt":"2023-03-20T16:57:02","slug":"lauras-lean","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/lauras-lean\/","title":{"rendered":"Laura&#8217;s Lean Beef"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3349\" class=\"elementor elementor-3349\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1870b19 e-con-full e-flex e-con e-parent\" data-id=\"1870b19\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c81854 elementor-widget elementor-widget-image\" data-id=\"6c81854\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"960\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-banner.png\" class=\"attachment-full size-full wp-image-1761\" alt=\"lauras-banner\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-banner.png 2560w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-banner-300x113.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-banner-1024x384.png 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-banner-768x288.png 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-banner-1536x576.png 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-banner-2048x768.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9383042 e-flex e-con-boxed e-con e-parent\" data-id=\"9383042\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-156598d e-con-full e-flex e-con e-parent\" data-id=\"156598d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74cb6fe elementor-widget elementor-widget-heading\" data-id=\"74cb6fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Laura&#8217;s Lean Beef<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3991ecb elementor-widget elementor-widget-heading\" data-id=\"3991ecb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/leaphumanx.com\/insights\/industry\/b2c\/\" rel=\"tag\">B2C<\/a>, <a href=\"https:\/\/leaphumanx.com\/insights\/industry\/cpg\/\" rel=\"tag\">CPG<\/a>, <a href=\"https:\/\/leaphumanx.com\/insights\/industry\/food-beverage\/\" rel=\"tag\">Food + Beverage<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08717e8 e-con-full e-flex e-con e-parent\" data-id=\"08717e8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aac5673 elementor-widget elementor-widget-text-editor\" data-id=\"aac5673\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Meyer Natural Foods, known for their network of organic beefs, tasked us with doing a content audit of one of their brands, Laura\u2019s Lean Beef<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2b5bb9 e-flex e-con-boxed e-con e-parent\" data-id=\"e2b5bb9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb9b77 elementor-widget elementor-widget-text-editor\" data-id=\"ffb9b77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Based off the audit, we built out a digital strategy for the food brand that would get consumers to three goal areas of their site:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-000d767 e-flex e-con-boxed e-con e-parent\" data-id=\"000d767\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee37a47 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"ee37a47\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/elementor\/css\/custom-widget-icon-box.min.css?ver=1708541459\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hx hx-exchange\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCustomer<br>Feedback Form\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d1bab elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"64d1bab\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\"><path d=\"M10 15L32 36L54 15\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M10 47L20 34\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M44 34L54 47\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><path d=\"M3 13V51C3 52.3261 3.52678 53.5979 4.46447 54.5355C5.40215 55.4732 6.67392 56 8 56H56C57.3261 56 58.5979 55.4732 59.5355 54.5355C60.4732 53.5979 61 52.3261 61 51V13C61 11.6739 60.4732 10.4021 59.5355 9.46447C58.5979 8.52678 57.3261 8 56 8H8C6.67392 8 5.40215 8.52678 4.46447 9.46447C3.52678 10.4021 3 11.6739 3 13Z\" stroke=\"#C017A2\" stroke-width=\"2\" stroke-miterlimit=\"10\" stroke-linecap=\"square\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tNewsletter<br>Sign-up\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69da7fc elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"69da7fc\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hx hx-store\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStore Locator\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64d36b8 e-flex e-con-boxed e-con e-parent\" data-id=\"64d36b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b336cc elementor-widget elementor-widget-text-editor\" data-id=\"6b336cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ultimately, Laura\u2019s Lean Beef had an established brand inside grocery stores, but their website needed content, complete with photography, in order to meet their consumers outside of the grocery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebfddba e-flex e-con-boxed e-con e-parent\" data-id=\"ebfddba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0f363 elementor-widget elementor-widget-heading\" data-id=\"1a0f363\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Audit<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880cdef elementor-widget elementor-widget-text-editor\" data-id=\"880cdef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To start the content audit, (human)x implemented tracking codes on every page of their site, which analyzed what recipes were resonating with consumers.\u00a0<\/p><p>Laura\u2019s Lean Beef had a poor website experience. They tasked (human)x with bringing their brand to life, digitally, as well as mix in the history behind the brand.<\/p><p>To both Laura\u2019s Lean Beef and its consumers, the process of how its products were produced were important. We combined the history and the process of Laura\u2019s Lean Beef into their promise to consumers to withhold their history of the quality of life tied to the quality of food.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ca4f20 e-flex e-con-boxed e-con e-parent\" data-id=\"5ca4f20\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c2cdcc e-con-full e-flex e-con e-parent\" data-id=\"5c2cdcc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30102cc elementor-widget elementor-widget-heading\" data-id=\"30102cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">All Natural<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa9f52 elementor-widget elementor-widget-text-editor\" data-id=\"5fa9f52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We believe that it is best to raise cattle in the way that nature intended.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2960294 e-con-full e-flex e-con e-parent\" data-id=\"2960294\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1275c elementor-widget elementor-widget-heading\" data-id=\"dd1275c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">No Added Hormones or Antibiotics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5106974 elementor-widget elementor-widget-text-editor\" data-id=\"5106974\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We don\u2019t believe in using antibiotics or growth hormones to speed up the growth of our cattle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc575be e-con-full e-flex e-con e-parent\" data-id=\"fc575be\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5d37d elementor-widget elementor-widget-heading\" data-id=\"4c5d37d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stewardship<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432cafe elementor-widget elementor-widget-text-editor\" data-id=\"432cafe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We believe in the mindful nurturing of land and animals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6d4e4a e-con-full e-flex e-con e-parent\" data-id=\"c6d4e4a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-386f305 elementor-widget elementor-widget-heading\" data-id=\"386f305\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vegetarian Feed<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224b39b elementor-widget elementor-widget-text-editor\" data-id=\"224b39b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cattle live in pastures and graze on natural grasses and grains.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c1e3e1 e-flex e-con-boxed e-con e-parent\" data-id=\"1c1e3e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b95ca9a elementor-widget elementor-widget-heading\" data-id=\"b95ca9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recipes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35cc972 elementor-widget elementor-widget-text-editor\" data-id=\"35cc972\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The food brand\u2019s website already had some recipes on their site detailing how to best serve a meal using their natural organic beef, but they were not organized or searchable. Essentially, users could not easily find a recipe they were looking for.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39fb624 e-flex e-con-boxed e-con e-parent\" data-id=\"39fb624\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-676c544 elementor-widget elementor-widget-image\" data-id=\"676c544\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"683\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-meal-banner-macbook.png\" class=\"attachment-full size-full wp-image-3359\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-meal-banner-macbook.png 1200w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-meal-banner-macbook-300x171.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-meal-banner-macbook-1024x583.png 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-meal-banner-macbook-768x437.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-092ecc6 e-flex e-con-boxed e-con e-parent\" data-id=\"092ecc6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bedcd5 elementor-widget elementor-widget-text-editor\" data-id=\"5bedcd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We implemented a search functionality on its recipe page, as well as a section that allowed consumers to filter by product, type of meat, cooking method, type of meal and health features. Both the search feature and the filter feature included a strategy that helped users find the exact recipe they were searching.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da92b7c e-flex e-con-boxed e-con e-parent\" data-id=\"da92b7c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6167c5c elementor-widget elementor-widget-image\" data-id=\"6167c5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1948\" height=\"656\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-recepies.jpg\" class=\"attachment-full size-full wp-image-3360\" alt=\"recipes\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-recepies.jpg 1948w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-recepies-300x101.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-recepies-1024x345.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-recepies-768x259.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-recepies-1536x517.jpg 1536w\" sizes=\"(max-width: 1948px) 100vw, 1948px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-849e6c1 e-flex e-con-boxed e-con e-parent\" data-id=\"849e6c1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51ca498 elementor-widget elementor-widget-text-editor\" data-id=\"51ca498\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We utilized keywords to not only help users find the recipe they\u2019re searching, but also allow Laura\u2019s Lean Beef to rank higher on simple Google searches.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-878f436 e-flex e-con-boxed e-con e-parent\" data-id=\"878f436\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cddd1b elementor-widget elementor-widget-heading\" data-id=\"2cddd1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discovery<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba16de elementor-widget elementor-widget-text-editor\" data-id=\"5ba16de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The content audit led us to more than the new search feature. It also showed us a few key audience insights.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5235233 e-flex e-con-boxed e-con e-parent\" data-id=\"5235233\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29dffd6 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"29dffd6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c02a7b6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c02a7b6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"112\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/Text-or-Icon.png\" class=\"attachment-full size-full wp-image-10159\" alt=\"Janice Lane\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Janice Lane<\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e458f3b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e458f3b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 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.elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3678d elementor-widget elementor-widget-text-editor\" data-id=\"9c3678d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Age Range: 30 -55<\/p><p>Gender: Female<\/p><p>Occupation: Stay at home mom<\/p><p>Values: Health, Quality,<br \/>Honesty, Smart, <br \/>Family-Friendly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-988985c e-flex e-con-boxed e-con e-parent\" data-id=\"988985c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc4ed1 elementor-widget elementor-widget-heading\" data-id=\"8dc4ed1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Needs\/Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c81aef elementor-widget elementor-widget-text-editor\" data-id=\"7c81aef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Handling most of the grocery shopping for her family, this mom and wife is always looking for easy ways to fit healthier meals into the family\u2019s diet without having to make big changes. And because she does have a lot responsibilities, if we can provide both the main course and the recipe, that only makes her life easier.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-185f5a5 e-flex e-con-boxed e-con e-parent\" data-id=\"185f5a5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86d339c elementor-widget elementor-widget-text-editor\" data-id=\"86d339c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Because of the search feature, our Discovery led us to believe Laura\u2019s Lean Beef could be a leader in many keyterms that include \u201cbeef.\u201d Especially as interest in \u201cnatural\u201d and \u201corganic\u201d food categories continue to rise. Thanks to the keyterms and a one-stop shop of recipes and the main course, Laura\u2019s Lean Beef had an opportunity to create an online community space for consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13eadb7 e-flex e-con-boxed e-con e-parent\" data-id=\"13eadb7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fae157 elementor-widget elementor-widget-heading\" data-id=\"2fae157\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a597c elementor-widget elementor-widget-text-editor\" data-id=\"d8a597c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>That community needed a place to gather: Laura\u2019sLeanBeef.com.<\/p><p>While the search feature was helpful, that is where the user experience stopped. Laura\u2019s Lean Beef lacked a user journey and calls-to-action on their site that would help guide users to helpful resources on the website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fcb11d e-flex e-con-boxed e-con e-parent\" data-id=\"3fcb11d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58a1085 elementor-widget elementor-widget-image\" data-id=\"58a1085\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1517\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-grill-big-scaled.jpg\" class=\"attachment-full size-full wp-image-3363\" alt=\"lauras grill\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-grill-big-scaled.jpg 2560w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-grill-big-300x178.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-grill-big-1024x607.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-grill-big-768x455.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-grill-big-1536x910.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/lauras-grill-big-2048x1214.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-885679d e-flex e-con-boxed e-con e-parent\" data-id=\"885679d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2114d72 e-con-full e-flex e-con e-parent\" data-id=\"2114d72\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4328dbd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4328dbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The new site included CTAs, a contact page that would allow users to sign up to receive emails about new recipes, new products the food brand offered or maybe a coupon-code that savvy families could use.<\/p><p>Because our analytics told us most users were searching for recipes on their mobile device, the site was responsive across multiple platforms.<\/p><p>We optimized the site in order to allow for organic traffic to continue to rise for the brand. Additionally, we launched the new site with Google Analytics, event tracking and additional SEO support.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa6a64 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3aa6a64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"391\" height=\"494\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/free-coupon.png\" class=\"attachment-full size-full wp-image-2325\" alt=\"free-coupon\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/free-coupon.png 391w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/free-coupon-237x300.png 237w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4ff30d e-con-full e-flex e-con e-parent\" data-id=\"d4ff30d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87583cb elementor-widget elementor-widget-template\" data-id=\"87583cb\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7328\" class=\"elementor elementor-7328\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a94a6 e-flex e-con-boxed e-con e-parent\" data-id=\"533a94a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74209c86 elementor-widget-mobile__width-initial asdf elementor-widget elementor-widget-heading\" data-id=\"74209c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Meyer Natural Foods, known for their network of organic beefs, tasked us with doing a content audit of one of their brands, Laura\u2019s Lean Beef Based off the audit, we built out a digital strategy for the food brand that would get consumers to three goal areas of their site: CustomerFeedback Form NewsletterSign-up Store Locator [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":3350,"menu_order":32,"template":"","featured_flag":[],"capability":[194,137,191,192,142,138,139,196],"industry":[200,201,151],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3349"}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/3350"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3349"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3349"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3349"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}