{"id":3322,"date":"2022-05-27T14:22:57","date_gmt":"2022-05-27T18:22:57","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&#038;p=3322"},"modified":"2023-03-20T12:56:56","modified_gmt":"2023-03-20T16:56:56","slug":"russell-athletic","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/russell-athletic\/","title":{"rendered":"Russell Athletic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3322\" class=\"elementor elementor-3322\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-197e84f e-flex e-con-boxed e-con e-parent\" data-id=\"197e84f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fef57b0 elementor-widget elementor-widget-heading\" data-id=\"fef57b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Together We R\u200b<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aab346 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6aab346\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Russell Athletic<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2416249 e-flex e-con-boxed e-con e-parent\" data-id=\"2416249\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b4a1f elementor-widget elementor-widget-image\" data-id=\"a0b4a1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"987\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russel-bg-scaled.jpg\" class=\"attachment-full size-full wp-image-3323\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russel-bg-scaled.jpg 2560w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russel-bg-300x116.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russel-bg-1024x395.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russel-bg-768x296.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russel-bg-1536x592.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russel-bg-2048x789.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9522acd e-flex e-con-boxed e-con e-parent\" data-id=\"9522acd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f77aed3 e-con-full e-flex e-con e-parent\" data-id=\"f77aed3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f29e6ab elementor-widget elementor-widget-heading\" data-id=\"f29e6ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b254ae list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"9b254ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<ul><li>Audience Research<\/li><li>Strategy + Consulting<\/li><li>Creative<\/li><li>Advertising Campaigns<\/li><li>Customer Experience + UX<\/li><li>Celebrity Endorsements<\/li><li>Website + Platforms<\/li><li>Ecommerce and Amazon<\/li><li>Marketing<\/li><li>Social<\/li><li>Search (SEO and SEM)<\/li><li>Affiliate Marketing<\/li><li>Photography and Video Production<\/li><li>Marketing Performance<\/li><li>Analytics + Dashboarding<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ab97bf e-con-full e-flex e-con e-parent\" data-id=\"4ab97bf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-429c2b0 elementor-widget elementor-widget-text-editor\" data-id=\"429c2b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Russell Athletic brand had a 100-year legacy in the sports apparel industry. It was well-known amongst professional and non-professional sports teams and also as the go-to apparel brand in college bookstores.<\/p><p>Prior to working with us, Russell Athletic purchased two other large athletic apparel brands \u2013 Huffy and Brooks Sports. With these new brands in tow, Russell had already launched its website, but it wasn\u2019t enough. The athletic brand needed digital shopping opportunities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cae842 e-flex e-con-boxed e-con e-parent\" data-id=\"0cae842\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eab1945 elementor-widget elementor-widget-heading\" data-id=\"eab1945\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discovery<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fceab elementor-widget elementor-widget-text-editor\" data-id=\"e1fceab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We started with a full Discovery of the Russell brand, which included three sub-brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e35f3c e-flex e-con-boxed e-con e-parent\" data-id=\"8e35f3c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e21b952 elementor-widget elementor-widget-gallery\" data-id=\"e21b952\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:3,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 30-04-2024 *\/\n.elementor-gallery__container{min-height:1px}.elementor-gallery-item{position:relative;overflow:hidden;display:block;text-decoration:none;border:solid var(--image-border-width) 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.elementor-item:before{border-left-width:var(--galleries-pointer-border-width);border-bottom-width:var(--galleries-pointer-border-width);border-right-width:0;border-top-width:0}.elementor-gallery__titles-container.e--pointer-framed.e--animation-draw .elementor-item:after{border-left-width:0;border-bottom-width:0;border-right-width:var(--galleries-pointer-border-width);border-top-width:var(--galleries-pointer-border-width)}.elementor-gallery__titles-container.e--pointer-framed.e--animation-corners .elementor-item:before{border-left-width:var(--galleries-pointer-border-width);border-bottom-width:0;border-right-width:0;border-top-width:var(--galleries-pointer-border-width)}.elementor-gallery__titles-container.e--pointer-framed.e--animation-corners .elementor-item:after{border-left-width:0;border-bottom-width:var(--galleries-pointer-border-width);border-right-width:var(--galleries-pointer-border-width);border-top-width:0}.elementor-gallery__titles-container .e--pointer-double-line .elementor-item:after,.elementor-gallery__titles-container .e--pointer-double-line .elementor-item:before,.elementor-gallery__titles-container .e--pointer-overline .elementor-item:before,.elementor-gallery__titles-container .e--pointer-underline .elementor-item:after{height:var(--galleries-pointer-border-width)}.elementor-gallery-title{--space-between:10px;cursor:pointer;color:#6d7882;font-weight:500;position:relative;padding:7px 14px;transition:all .3s}.elementor-gallery-title--active{color:#495157}.elementor-gallery-title:not(:last-child){margin-inline-end:var(--space-between)}.elementor-gallery-item__title+.elementor-gallery-item__description{margin-top:var(--description-margin-top)}.e-gallery-item.elementor-gallery-item{transition-property:all}.e-gallery-item.elementor-animated-content .elementor-animated-item--enter-from-bottom,.e-gallery-item.elementor-animated-content .elementor-animated-item--enter-from-left,.e-gallery-item.elementor-animated-content .elementor-animated-item--enter-from-right,.e-gallery-item.elementor-animated-content .elementor-animated-item--enter-from-top,.e-gallery-item:focus .elementor-gallery__item-overlay-bg,.e-gallery-item:focus .elementor-gallery__item-overlay-content,.e-gallery-item:focus .elementor-gallery__item-overlay-content__description,.e-gallery-item:focus .elementor-gallery__item-overlay-content__title,.e-gallery-item:hover .elementor-gallery__item-overlay-bg,.e-gallery-item:hover .elementor-gallery__item-overlay-content,.e-gallery-item:hover .elementor-gallery__item-overlay-content__description,.e-gallery-item:hover .elementor-gallery__item-overlay-content__title{opacity:1}a.elementor-item.elementor-gallery-title{color:var(--galleries-title-color-normal)}a.elementor-item.elementor-gallery-title.elementor-item-active,a.elementor-item.elementor-gallery-title.highlighted,a.elementor-item.elementor-gallery-title:focus,a.elementor-item.elementor-gallery-title:hover{color:var(--galleries-title-color-hover)}a.elementor-item.elementor-gallery-title.elementor-item-active{color:var(--gallery-title-color-active)}.e-con-inner>.elementor-widget-gallery,.e-con>.elementor-widget-gallery{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-athletic-logo.png\" data-width=\"282\" data-height=\"53\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-logo.png\" data-width=\"265\" data-height=\"53\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-outdoors-logo.png\" data-width=\"274\" data-height=\"63\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33eaa1f e-flex e-con-boxed e-con e-parent\" data-id=\"33eaa1f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-89ca396 e-con-full e-flex e-con e-parent\" data-id=\"89ca396\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-531691c elementor-widget elementor-widget-heading\" data-id=\"531691c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Russell Athletic<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f0c84e elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9f0c84e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While its new website had offered e-commerce, the products were lacking some details that would help users find what they were looking for quicker.<\/p><p>Our initial Discovery of the Russell brand led us to a competitive audit of Russell Athletic. Learning more about the brands that were rising rivals against the legacy \u201cR,\u201d we developed personas laying out Russell Athletic\u2019s target audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7b738 elementor-widget elementor-widget-image\" data-id=\"ac7b738\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"362\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/target-audience-image-1.jpg\" class=\"attachment-full size-full wp-image-3329\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/target-audience-image-1.jpg 512w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/target-audience-image-1-300x212.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1188e66 e-flex e-con-boxed e-con e-parent\" data-id=\"1188e66\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8675d8e elementor-widget elementor-widget-heading\" data-id=\"8675d8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retail Opportunities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-886919c elementor-widget elementor-widget-text-editor\" data-id=\"886919c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Since the Russell Athletic site did not have any e-commerce opportunities, the only way consumers could buy their products was in bulk for team sports. But the brand wanted to change their retail model.<\/p><p>We started by launching an e-commerce section of their website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f98d9 elementor-widget elementor-widget-image\" data-id=\"99f98d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1950\" height=\"1272\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-sweater-weather-image.jpg\" class=\"attachment-full size-full wp-image-3330\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-sweater-weather-image.jpg 1950w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-sweater-weather-image-300x196.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-sweater-weather-image-1024x668.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-sweater-weather-image-768x501.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-sweater-weather-image-1536x1002.jpg 1536w\" sizes=\"(max-width: 1950px) 100vw, 1950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201e97c elementor-widget elementor-widget-text-editor\" data-id=\"201e97c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThat led to helping the brand with their supply chain management. We helped change the way they sorted and sent products from their buildings to individual shoppers on their website and, ultimately, Amazon fulfillment services.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318ff29 elementor-widget elementor-widget-image\" data-id=\"318ff29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1956\" height=\"942\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-shop.jpg\" class=\"attachment-full size-full wp-image-3331\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-shop.jpg 1956w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-shop-300x144.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-shop-1024x493.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-shop-768x370.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-shop-1536x740.jpg 1536w\" sizes=\"(max-width: 1956px) 100vw, 1956px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a09ecb e-flex e-con-boxed e-con e-parent\" data-id=\"9a09ecb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81c79d7 e-con-full e-flex e-con e-parent\" data-id=\"81c79d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1f80a elementor-widget elementor-widget-heading\" data-id=\"8d1f80a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Together We R<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36f1ef elementor-widget elementor-widget-text-editor\" data-id=\"b36f1ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Russell Athletic had launched their \u201cTogether we R\u201d campaign, utilizing their signature R branding. The campaign inspired athletic teamwork, sacrifice and promise amongst teammates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5643e2e elementor-widget elementor-widget-video\" data-id=\"5643e2e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Ryw9yIh42dY&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51c5ffb e-flex e-con-boxed e-con e-parent\" data-id=\"51c5ffb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c870058 e-flex e-con-boxed e-con e-parent\" data-id=\"c870058\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-773c635 elementor-widget elementor-widget-heading\" data-id=\"773c635\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Photography<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6d394 elementor-widget elementor-widget-text-editor\" data-id=\"7c6d394\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before any work can begin, we needed to ensure we had enough creative for all digital and print efforts. That led to a photoshoot in Texas using real sports teams and their activity in Russell Athletic apparel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ddebe elementor-widget elementor-widget-gallery\" data-id=\"88ddebe\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-football-4.jpg\" data-width=\"800\" data-height=\"535\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-football-3.jpg\" data-width=\"800\" data-height=\"535\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-card.png\" data-width=\"400\" data-height=\"441\" aria-label=\"russell-card\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-football.jpg\" data-width=\"800\" data-height=\"535\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-008dd69 e-flex e-con-boxed e-con e-parent\" data-id=\"008dd69\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e83c834 elementor-widget elementor-widget-heading\" data-id=\"e83c834\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3867a8c elementor-widget elementor-widget-text-editor\" data-id=\"3867a8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To play on the \u201cTogether We R\u201d campaign, we created digital ads for the athletic brand that spoke to:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ee7ee elementor-widget elementor-widget-text-editor\" data-id=\"d4ee7ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Teamwork<\/li><li>Brotherhood<\/li><li>Promise<\/li><li>Sacrifice<\/li><li>Right of Passage<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ea46c elementor-widget elementor-widget-text-editor\" data-id=\"80ea46c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Each sent targeted audiences to Russell Athletic\u2019s website where they could purchase products directly from the website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d64f5e e-con-full e-flex e-con e-parent\" data-id=\"5d64f5e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88d9787 elementor-widget elementor-widget-image\" data-id=\"88d9787\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-russel-tumblr.jpg\" class=\"attachment-large size-large wp-image-3338\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-russel-tumblr.jpg 600w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-russel-tumblr-300x250.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01c1c6c elementor-widget elementor-widget-image\" data-id=\"01c1c6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-player.jpg\" class=\"attachment-large size-large wp-image-3339\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-player.jpg 600w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-player-300x250.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9fd203 elementor-widget elementor-widget-image\" data-id=\"d9fd203\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-together.jpg\" class=\"attachment-large size-large wp-image-3340\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-together.jpg 600w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-together-300x250.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f79ac8 e-flex e-con-boxed e-con e-parent\" data-id=\"0f79ac8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f805b68 e-con-full e-flex e-con e-parent\" data-id=\"f805b68\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4388e1 elementor-widget elementor-widget-heading\" data-id=\"a4388e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e21eb elementor-widget elementor-widget-text-editor\" data-id=\"f2e21eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWhat\u2019s a campaign for an athletic brand without athletes there to talk up the apparel? Russell Athletic tapped pro coaches, football players and basketball players to speak to the quality of their products.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40654c6 elementor-widget elementor-widget-video\" data-id=\"40654c6\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;Influencers\\u200b&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d90363a e-flex e-con-boxed e-con e-parent\" data-id=\"d90363a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1605ca8 e-flex e-con-boxed e-con e-parent\" data-id=\"1605ca8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c4f6eb elementor-widget elementor-widget-heading\" data-id=\"9c4f6eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Russell Women<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c008e elementor-widget elementor-widget-text-editor\" data-id=\"46c008e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Russell\u2019s legacy excluded women from its apparel line.<\/p><p>We helped Russell Athletic include the new audience on its site. The new section of the website features women\u2019s apparel, including yoga pants, running shorts and tanks and tops for exercise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab671ed e-con-full e-flex e-con e-parent\" data-id=\"ab671ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4fa7d4 elementor-widget elementor-widget-image\" data-id=\"b4fa7d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"592\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-1.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3341\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-1.jpg 950w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-1-300x187.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-1-768x479.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e8671 elementor-widget elementor-widget-image\" data-id=\"f2e8671\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"594\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-2.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3342\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-2.jpg 952w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-2-300x187.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-2-768x479.jpg 768w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-841e0ec e-con-full e-flex e-con e-parent\" data-id=\"841e0ec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b90961 elementor-widget elementor-widget-image\" data-id=\"7b90961\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"596\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-3.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3343\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-3.jpg 954w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-3-300x187.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-3-768x480.jpg 768w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7c512 elementor-widget elementor-widget-image\" data-id=\"9e7c512\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"596\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-4.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3344\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-4.jpg 954w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-4-300x187.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-women-4-768x480.jpg 768w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60df94f e-flex e-con-boxed e-con e-parent\" data-id=\"60df94f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e991b0d elementor-widget elementor-widget-heading\" data-id=\"e991b0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Russell Outdoor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35aeb23 elementor-widget elementor-widget-text-editor\" data-id=\"35aeb23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Russell wasn\u2019t just known for its apparel. The brand that owned licenses for Real Tree, Kings Cameo and Mossy Oak camouflages, which were each wildly popular amongst hunters.<\/p><p>While the Russell Outdoors site was already live, there was more we could do to drive targeted audiences to it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ddf5a5 e-con-full e-flex e-con e-parent\" data-id=\"4ddf5a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5cca4f elementor-widget elementor-widget-image\" data-id=\"e5cca4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1952\" height=\"1300\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-outdoors-hunter.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3345\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-outdoors-hunter.jpg 1952w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-outdoors-hunter-300x200.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-outdoors-hunter-1024x682.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-outdoors-hunter-768x511.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-outdoors-hunter-1536x1023.jpg 1536w\" sizes=\"(max-width: 1952px) 100vw, 1952px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68ff1e5 e-flex e-con-boxed e-con e-parent\" data-id=\"68ff1e5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d512145 e-con-full e-flex e-con e-parent\" data-id=\"d512145\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b037e elementor-widget elementor-widget-heading\" data-id=\"e1b037e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discovery<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c24baa9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c24baa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The initial discovery of Russell Outdoors showed their average visitor:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a8f72c e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"3a8f72c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75823a1 elementor-widget elementor-widget-image\" data-id=\"75823a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"168\" height=\"168\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/visitor-1.jpg\" class=\"attachment-large size-large wp-image-9712\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/visitor-1.jpg 168w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/visitor-1-150x150.jpg 150w\" sizes=\"(max-width: 168px) 100vw, 168px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b31f5 elementor-widget elementor-widget-heading\" data-id=\"d2b31f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">John Brooks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a58b66d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a58b66d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6f2a1 list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"1f6f2a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Age Range: 25-49<br \/>Household Income: $100,000<br \/>Education: College<br \/>Kids: No<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c7858d e-flex e-con-boxed e-con e-parent\" data-id=\"5c7858d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bcd1a63 e-con-full e-flex e-con e-parent\" data-id=\"bcd1a63\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45e7a2d elementor-widget elementor-widget-heading\" data-id=\"45e7a2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aac389 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1aac389\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The persona showed a far different audience than the Russell Athletic demographic, so they could not be looped into the Russell Athletic campaign or website. Russell Outdoors was given its own website.<\/p><p>Our competitor audit of Russell Outdoors showed that the brand was ranking high amongst its competitors in search intent and website engagement. But CSS errors and a lack of backlinks was hurting the brand where it could be excelling even more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c12bdd5 e-con-full e-flex e-con e-parent\" data-id=\"c12bdd5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f999234 elementor-widget elementor-widget-heading\" data-id=\"f999234\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Within one year, we:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd203f elementor-widget elementor-widget-text-editor\" data-id=\"9dd203f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Implemented an SEO program<\/li><li>Created an email infrastructure<\/li><li>Developed keyword-rich URL strings<\/li><li>Rewrote title tags and meta content<\/li><li>Optimized copy for the web<\/li><li>Created a link-building strategy<\/li><li>Developed a content marketing strategy, including producing the work<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08a3cd9 e-flex e-con-boxed e-con e-parent\" data-id=\"08a3cd9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29a899c elementor-widget elementor-widget-heading\" data-id=\"29a899c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2bf05c elementor-widget elementor-widget-text-editor\" data-id=\"d2bf05c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Russell Outdoor needed to make a stronger space in the market. We started by laying out Russell Outdoor\u2019s manifesto:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a671c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"61a671c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Russell Outdoors captures the essence of hunting. It is a symbol of the frontier spirit and a call to those who still possess it.<br \/>Hunting is not merely a hobby \u2014 it is a lifestyle. And, while those who hunt don\u2019t shy away from the reality of the kill, hunting is about so much more. Hunting is a tradition passed down from father to son and, increasingly, from father to daughter. It is a way to connect with both nature and family. It is also a way to escape the chaos of modern life. In a world of constant change, hunting harks to a simpler life.<br \/>Hunting is also inherently dangerous. And that is a huge part of the appeal. Hunting remains one of the few activities in which to experience true adventure. An activity where guns, knives and bows aren\u2019t just acceptable \u2014 they\u2019re essential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6163e0 e-flex e-con-boxed e-con e-parent\" data-id=\"c6163e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c25ac82 elementor-widget elementor-widget-text-editor\" data-id=\"c25ac82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We broke their brand messaging into two categories:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6feec4c e-flex e-con-boxed e-con e-parent\" data-id=\"6feec4c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9fad288 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"9fad288\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0af41b4 elementor-widget elementor-widget-image\" data-id=\"0af41b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"112\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/01.svg\" class=\"attachment-large size-large wp-image-9650\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e25944 elementor-widget elementor-widget-heading\" data-id=\"2e25944\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pure Brand Messaging<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe71155 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fe71155\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada3141 elementor-widget__width-initial list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"ada3141\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Designed to infuse the Russell Outdoors brand with the spirit of hunting itself without a direct tie-in to the products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea0d8a4 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"ea0d8a4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e65ee3 elementor-widget elementor-widget-image\" data-id=\"5e65ee3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"112\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/02.svg\" class=\"attachment-large size-large wp-image-9651\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96cc121 elementor-widget elementor-widget-heading\" data-id=\"96cc121\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product Retail Messaging<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d07dd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"59d07dd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f13256b elementor-widget__width-initial list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"f13256b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSpeak to the expertise <br>of Russell Outdoor <br>and the superior quality of its products.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6c664f e-flex e-con-boxed e-con e-parent\" data-id=\"c6c664f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-217f970 e-con-full e-flex e-con e-parent\" data-id=\"217f970\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e39c525 elementor-widget elementor-widget-heading\" data-id=\"e39c525\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439579e elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"439579e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now understanding Russell Outdoor\u2019s target audience, we developed an email campaign strategy that would hit their target audience at the right time and on the right channel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-344f4d6 elementor-widget elementor-widget-image\" data-id=\"344f4d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"1202\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-draft.jpg\" class=\"attachment-full size-full wp-image-3348\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-draft.jpg 782w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-draft-195x300.jpg 195w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-draft-666x1024.jpg 666w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/russell-draft-768x1180.jpg 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7a9365 e-con-full e-flex e-con e-parent\" data-id=\"a7a9365\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4fbd3 elementor-widget elementor-widget-template\" data-id=\"6f4fbd3\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7328\" class=\"elementor elementor-7328\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a94a6 e-flex e-con-boxed e-con e-parent\" data-id=\"533a94a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74209c86 elementor-widget-mobile__width-initial asdf elementor-widget elementor-widget-heading\" data-id=\"74209c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What we did: Audience Research Strategy + Consulting Creative Advertising Campaigns Customer Experience + UX Celebrity Endorsements Website + Platforms Ecommerce and Amazon Marketing Social Search (SEO and SEM) Affiliate Marketing Photography and Video Production Marketing Performance Analytics + Dashboarding The Russell Athletic brand had a 100-year legacy in the sports apparel industry. It was [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":3323,"menu_order":33,"template":"","featured_flag":[],"capability":[194,137,198,191,192,195,142,143,138,139,196],"industry":[200,201,202,203],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3322"}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/3323"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3322"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3322"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3322"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}