{"id":3291,"date":"2022-05-26T18:26:04","date_gmt":"2022-05-26T22:26:04","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&#038;p=3291"},"modified":"2023-03-20T12:56:44","modified_gmt":"2023-03-20T16:56:44","slug":"texas-roadhouse","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/texas-roadhouse\/","title":{"rendered":"Texas Roadhouse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3291\" class=\"elementor elementor-3291\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-054afc2 e-flex e-con-boxed e-con e-parent\" data-id=\"054afc2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14d6e10 elementor-widget elementor-widget-heading\" data-id=\"14d6e10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">America's Steakhouse<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e316d22 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e316d22\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Texas Roadhouse<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5200ea5 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5200ea5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Texas Roadhouse is known for its steaks and cinnamon butter. But it wasn\u2019t well-known digitally amongst its consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcdfb9a e-flex e-con-boxed e-con e-parent\" data-id=\"fcdfb9a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d725f elementor-widget elementor-widget-image\" data-id=\"c6d725f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1241\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-exterior-scaled.jpg\" class=\"attachment-full size-full wp-image-9649\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-exterior-scaled.jpg 2560w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-exterior-300x145.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-exterior-1024x496.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-exterior-768x372.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-exterior-1536x745.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-exterior-2048x993.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d86f76e e-flex e-con-boxed e-con e-parent\" data-id=\"d86f76e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d6daa90 e-con-full e-flex e-con e-parent\" data-id=\"d6daa90\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7933 elementor-widget elementor-widget-heading\" data-id=\"b0d7933\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73eca91 list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"73eca91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Audience Research<\/li><li>Strategy + Consulting<\/li><li>Creative<\/li><li>Advertising Campaigns<\/li><li>Loyalty and Promotional Campaigns<\/li><li>Customer Experience + UX<\/li><li>Website + App Development<\/li><li>Ecommerce and Online Ordering<\/li><li>Social<\/li><li>Search (SEO and SEM)<\/li><li>Photography and Video<\/li><li>Production<\/li><li>Marketing Performance<\/li><li>Analytics + Dashboarding<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ae4939 e-con-full e-flex e-con e-parent\" data-id=\"6ae4939\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a42884d elementor-widget elementor-widget-text-editor\" data-id=\"a42884d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>America\u2019s steakhouse has a lot of competition when it comes to families choosing a place to eat. But its competition was already buying TV ad space, full-page magazine spreads and radio ads. Texas Roadhouse wanted to do something different \u2013 something digital.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d9bb80 e-flex e-con-boxed e-con e-parent\" data-id=\"6d9bb80\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-95b63bf e-con-full e-flex e-con e-parent\" data-id=\"95b63bf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27aaa28 elementor-widget elementor-widget-heading\" data-id=\"27aaa28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discovery<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91662dd elementor-widget elementor-widget-text-editor\" data-id=\"91662dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our Research + Analytics Team first wanted to understand everything about Texas Roadhouse\u2019 consumers. Our detailed consumer and industry analysis led us to two leading insights that guided our strategy:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad14799 elementor-widget elementor-widget-image\" data-id=\"ad14799\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"355\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/beef-1024x454.jpg\" class=\"attachment-large size-large wp-image-2258\" alt=\"beef\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/beef-1024x454.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/beef-300x133.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/beef-768x340.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/beef.jpg 1449w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3371c6d e-flex e-con-boxed e-con e-parent\" data-id=\"3371c6d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7609af elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b7609af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Because authenticity was so important, our job wasn\u2019t to hype the Texas Roadhouse brand, but to reveal it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-987940c e-flex e-con-boxed e-con e-parent\" data-id=\"987940c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b8fcde4 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"b8fcde4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80619f2 elementor-widget elementor-widget-image\" data-id=\"80619f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"112\" height=\"112\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/01.svg\" class=\"attachment-large size-large wp-image-9650\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a8d28 elementor-widget elementor-widget-heading\" data-id=\"a6a8d28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Texas Roadhouse is authentic.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc3196 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bfc3196\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564ef13 elementor-widget__width-initial list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"564ef13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sure it\u2019s a chain restaurant. But loyal customers don\u2019t love the chain \u2013 they love their local restaurant. It\u2019s the place dad picks on Father\u2019s Day. It\u2019s where kids can be loud and throw peanuts. It\u2019s where the whole family can be themselves.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49b1d9b e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"49b1d9b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd648a elementor-widget elementor-widget-image\" data-id=\"6cd648a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"112\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/02.svg\" class=\"attachment-large size-large wp-image-9651\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc4c15 elementor-widget elementor-widget-heading\" data-id=\"9cc4c15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u201cBubba\u201d is sophisticated when it comes to steak and technology.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d05a4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c3d05a4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f60580d elementor-widget__width-initial list-unstyled elementor-widget elementor-widget-text-editor\" data-id=\"f60580d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTexas Roadhouse fans are online and active on social media. They\u2019re as loyal to their mobile devices as they are to their favorite restaurant.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a7afd5 e-flex e-con-boxed e-con e-parent\" data-id=\"4a7afd5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d24703 elementor-widget elementor-widget-image\" data-id=\"3d24703\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1370\" height=\"618\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-website.jpg\" class=\"attachment-full size-full wp-image-3297\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-website.jpg 1370w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-website-300x135.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-website-1024x462.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-website-768x346.jpg 768w\" sizes=\"(max-width: 1370px) 100vw, 1370px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71c26ba e-flex e-con-boxed e-con e-parent\" data-id=\"71c26ba\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d09fc elementor-widget elementor-widget-heading\" data-id=\"e6d09fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2503fd0 elementor-widget elementor-widget-text-editor\" data-id=\"2503fd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Since data showed us consumers loved their local Texas Roadhouse restaurant, we allowed users to enter their favorite store by a geo-locator via zip code. Now, they could see local events, photos and specials specific to their location. And the website didn\u2019t just feel like \u201ca\u201d Texas Roadhouse, but \u201ctheir\u201d Texas Roadhouse.<\/p><p>We implemented an Enterprise CMS that allowed individual Texas Roadhouse establishments publish their own content and updates to their website and\/or apps.<\/p><p>Of course, their website was responsive ensuring users that wanted to make reservations had the same UX, making it easy to locate stores and browse menus.\u2019<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-961eba0 e-flex e-con-boxed e-con e-parent\" data-id=\"961eba0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f174b7e elementor-widget elementor-widget-image\" data-id=\"f174b7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"710\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-mobile-web.jpg\" class=\"attachment-full size-full wp-image-3298\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-mobile-web.jpg 1540w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-mobile-web-300x138.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-mobile-web-1024x472.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-mobile-web-768x354.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/texas-roadhouse-mobile-web-1536x708.jpg 1536w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bc50d5 e-flex e-con-boxed e-con e-parent\" data-id=\"5bc50d5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14db581 e-con-full e-flex e-con e-parent\" data-id=\"14db581\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de205ab elementor-widget elementor-widget-heading\" data-id=\"de205ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Photography<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6a240 elementor-widget elementor-widget-text-editor\" data-id=\"fd6a240\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To make sure the website, apps and social platforms were stacked with content, we visited a local Texas Roadhouse store to take product photography of the atmosphere, as well as the products\u2014 the food.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c049aff elementor-widget elementor-widget-image\" data-id=\"c049aff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/picture1.png\" class=\"attachment-large size-large wp-image-705\" alt=\"picture1\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/picture1.png 977w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/picture1-300x224.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/picture1-768x575.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34eea5d e-flex e-con-boxed e-con e-parent\" data-id=\"34eea5d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-823abe1 elementor-widget elementor-widget-heading\" data-id=\"823abe1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-Commerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a848b0 elementor-widget elementor-widget-text-editor\" data-id=\"6a848b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSo costumers could take their slice of Texas Roadhouse home, we implemented an ecommerce platform on their website. The restaurant chain sold branded merchandise, like:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82b2367 e-con-full e-flex e-con e-parent\" data-id=\"82b2367\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffada61 elementor-widget__width-initial elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"ffada61\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/elementor\/css\/custom-widget-icon-box.min.css?ver=1708541459\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hx hx-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tKoozies\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100ec13 elementor-widget__width-initial elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"100ec13\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hx hx-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStuffed Armadillos\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69366c1 elementor-widget__width-initial elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"69366c1\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hx hx-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFamouse Steak Sauce\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b9516 elementor-widget__width-initial elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"03b9516\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hx hx-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSteak Seasoning\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df1d2a elementor-widget__width-initial elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"7df1d2a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hx hx-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCoffee Cups\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0cac6 elementor-widget__width-initial elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"bd0cac6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hx hx-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGift Cards\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014d1a0 elementor-widget elementor-widget-heading\" data-id=\"014d1a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apps<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad6706 elementor-widget elementor-widget-text-editor\" data-id=\"1ad6706\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Roadhouse fans have a big \u201capp\u201detite. So we gave them an app. For Android and iPhone, the app offers push notifications to keep loyal customers up to date on deals and specials through push notifications.<\/p><p>And if they\u2019re on the road, the app can find the nearest Texas Roadhouse and fills them in on its own specials, implemented an e-commerce platform on their website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2399f4 elementor-widget elementor-widget-image\" data-id=\"d2399f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"414\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-mobile-stacked-1024x530.jpg\" class=\"attachment-large size-large wp-image-3306\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-mobile-stacked-1024x530.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-mobile-stacked-300x155.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-mobile-stacked-768x397.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-mobile-stacked-1536x794.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-mobile-stacked.jpg 1578w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f61557d elementor-widget elementor-widget-heading\" data-id=\"f61557d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In-Store Entertainment<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a7803 elementor-widget elementor-widget-text-editor\" data-id=\"b8a7803\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tOur website interface worked well on a desktop, mobile device and tablet, which were implemented on all the tables of Texas Roadhouse restaurants, nationally.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbda618 e-flex e-con-boxed e-con e-parent\" data-id=\"dbda618\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5501f44 elementor-widget elementor-widget-image\" data-id=\"5501f44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1134\" height=\"536\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-peanut-gallery.jpg\" class=\"attachment-full size-full wp-image-3307\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-peanut-gallery.jpg 1134w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-peanut-gallery-300x142.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-peanut-gallery-1024x484.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-peanut-gallery-768x363.jpg 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b62ce27 e-flex e-con-boxed e-con e-parent\" data-id=\"b62ce27\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68caa50 elementor-widget elementor-widget-text-editor\" data-id=\"68caa50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Specials, social posts, store events and photos were available on the tablets, as well as the menu.<\/p><p>Also available on the table tablets was The Peanut Gallery, a carnival-like game (human)x created to keep both kids and adults entertained while their steals were cooked to perfection.<\/p><p>On brand with Texas Roadhouse, The Peanut Gallery featured peanuts and shooting peanut shells into metal tins.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04e7a85 e-flex e-con-boxed e-con e-parent\" data-id=\"04e7a85\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee543cd elementor-widget elementor-widget-image\" data-id=\"ee543cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"502\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-lose-wait.jpg\" class=\"attachment-full size-full wp-image-3308\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-lose-wait.jpg 780w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-lose-wait-300x193.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/txrh-lose-wait-768x494.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63e2b2b e-flex e-con-boxed e-con e-parent\" data-id=\"63e2b2b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99453c0 elementor-widget elementor-widget-heading\" data-id=\"99453c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4059a elementor-widget elementor-widget-text-editor\" data-id=\"8c4059a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With all these great, new digital products, we had to make sure Texas Roadhouse was easy to find. We developed an ongoing search strategy that led to a dramatic increase in SEO. In the first year, Texas Roadhouse more than doubled their listings in the first two pages of a simple Google search.<\/p><p>Then we brought its web presence to the local level. Website, mobile and social modifications zeroed in on a user\u2019s location, tailoring content to the Roadhouse nearest to them.<\/p><p>SEO efforts resulted in over 3,400 listings in the top 20 positions of Google with a simple search, including competitive terms like \u201csteak restaurant\u201d and \u201chand cut steaks.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd5c287 e-con-full e-flex e-con e-parent\" data-id=\"dd5c287\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8874206 elementor-widget elementor-widget-template\" data-id=\"8874206\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7328\" class=\"elementor elementor-7328\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a94a6 e-flex e-con-boxed e-con e-parent\" data-id=\"533a94a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74209c86 elementor-widget-mobile__width-initial asdf elementor-widget elementor-widget-heading\" data-id=\"74209c86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Connect With Us<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Texas Roadhouse is known for its steaks and cinnamon butter. But it wasn\u2019t well-known digitally amongst its consumers. What we did: Audience Research Strategy + Consulting Creative Advertising Campaigns Loyalty and Promotional Campaigns Customer Experience + UX Website + App Development Ecommerce and Online Ordering Social Search (SEO and SEM) Photography and Video Production Marketing [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":9649,"menu_order":35,"template":"","featured_flag":[190],"capability":[194,137,191,192,145,195,138,139,196],"industry":[200,197],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3291"}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/9649"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3291"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3291"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3291"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}