{"id":3283,"date":"2022-05-26T16:11:35","date_gmt":"2022-05-26T20:11:35","guid":{"rendered":"https:\/\/leapsparkagency.com\/leap-agency\/?post_type=work&p=3283"},"modified":"2023-03-20T12:56:31","modified_gmt":"2023-03-20T16:56:31","slug":"texas-roadhouse-twitter-party-project","status":"publish","type":"work","link":"https:\/\/leaphumanx.com\/work\/texas-roadhouse-twitter-party-project\/","title":{"rendered":"Texas Roadhouse Twitter Party Project"},"content":{"rendered":"\t\t
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Twitter Party\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Texas Roadhouse Twitter Party Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEvery year, Texas Roadhouse hosts a
nationwide celebration honoring veterans.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"banner\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What we did:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Creative<\/li>
  • Advertising Campaigns<\/li>
  • Customer Experience + UX<\/li>
  • Website + Platforms<\/li>
  • Social Media Marketing<\/li>
  • Video Production<\/li>
  • Media + Press Outreach<\/li>
  • Influencer Outreach + Engagement<\/li>
  • Analytics + Insight<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The promotion is twofold:<\/strong><\/p>

    1. On Veterans Day, all current and retired personnel are invited to a free lunch at any Texas Roadhouse location.<\/li>
    2. Texas Roadhouse teamed up with Heinz\u2019 \u201cOur Turn to Serve\u201d promotion. With that, customers could instantly thank a veteran by scanning a QR code at a Texas Roadhouse location. With every scan, Heinz donated $1 to the Wounded Warrior Project.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Twitter Success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      We partnered with our sister agency, (amp) \u2013 Leap Group\u2019s full-service media and amplification agency \u2013 to host a one-hour Twitter celebration the day before Veterans Day.<\/p>

      Then we gathered a team of influencers that each had a spouse or other loved one who was either active in the military or a military veteran.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      #TexasRHforVets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tWe used the hashtag to tweet tactical topics that helped spread the word about the free lunch and donation initiatives. The hashtag also inspired others on Twitter to join the conversation and honor veterans everywhere.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      We divide the tweets into 3 main categories:<\/p>

      • Engagement tweets to encourage conversations \u2013 from quick questions and retweets to prompts asking users to share about the veterans or active military personnel in their lives.<\/li>
      • Promotional tweets that surprised users with Texas Roadhouse gift cards for sharing their stories.<\/li>
      • Informational tweets that drive awareness of the Veterans Day lunch and the Heinz promotion.<\/li><\/ul>

        Then we gathered a team of influencers that each had a spouse or other loved one who was either active in the military or a military veteran.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Matter More<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        And the end of the day, the Twitter celebration was a huge success, both\u00a0 online and offline. Texas Roadhouse saw an increase in sales on Veteran\u2019s Day.<\/p>

        #TexasRHforVets<\/strong> peaked at No. 2 in Twitter\u2019s trending topics, surpassing a music video Taylor Swift dropped that day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        Impressions<\/div>\t\t\t
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        Unique Participants<\/div>\t\t\t
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        Collective Tweets<\/div>\t\t\t
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        Traffic Increase YOY
        to Veteran\u2019s Day Lunch Landing Page<\/div>\t\t\t
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        Increase in Sales of Typical Tuesday in November<\/div>\t\t\t
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        Trending Topic on Twitter<\/div>\t\t\t
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        Connect With Us<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Every year, Texas Roadhouse hosts a nationwide celebration honoring veterans. What we did: Creative Advertising Campaigns Customer Experience + UX Website + Platforms Social Media Marketing Video Production Media + Press Outreach Influencer Outreach + Engagement Analytics + Insight The promotion is twofold: On Veterans Day, all current and retired personnel are invited to a […]<\/p>\n","protected":false},"author":43,"featured_media":434,"menu_order":38,"template":"","featured_flag":[],"capability":[194,198,191,192,143,139,196],"industry":[200,197],"class_list":["post-3283","work","type-work","status-publish","has-post-thumbnail","hentry","capability-analytics-insight","capability-campaigns-advertising","capability-creative","capability-customer-experience-ux","capability-social","capability-technology","capability-websites-platforms","industry-b2c","industry-restaurant"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/work\/3283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/434"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=3283"}],"wp:term":[{"taxonomy":"featured_flag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/featured_flag?post=3283"},{"taxonomy":"capability","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/capability?post=3283"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=3283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}