{"id":6718,"date":"2012-08-23T14:09:00","date_gmt":"2012-08-23T18:09:00","guid":{"rendered":"https:\/\/leaphumanx.com\/leap-launches-e-commerce-site-for-fruit-of-the-loom\/"},"modified":"2023-03-21T14:15:45","modified_gmt":"2023-03-21T18:15:45","slug":"leap-launches-e-commerce-site-for-fruit-of-the-loom","status":"publish","type":"post","link":"https:\/\/leaphumanx.com\/insights\/work\/leap-launches-e-commerce-site-for-fruit-of-the-loom\/","title":{"rendered":"Leap Launches E-Commerce Site For Fruit Of The Loom"},"content":{"rendered":"<p><a href=\"http:\/\/www.fruit.com\/\">Fruit.com<\/a>, it\u2019s live and it\u2019s awesome. With interactive photos, vibrant imagery and simple navigation it may just be our most impressive <a href=\"https:\/\/leaphumanx.com\/capabilities\">e-commerce<\/a> site to date.<\/p>\n<p>The site went live July 25 and is already showing huge growth in numbers \u2013 both in daily visitors and online sales. We\u2019re only weeks into the launch and case study development is already in the works! To date, we\u2019ve seen an average of over 8,000 unique visitors a day, up 142% since it\u2019s launch. And visits are converting to online sales with a 140% revenue increase from July 25.<\/p>\n<p>Fruit.com serves as the brand\u2019s only site, with access to Men\u2019s, Women\u2019s, Boy\u2019s and Girl\u2019s styles directly from the homepage. There is also a Fit For Me section that allows consumers to shop by Style or Fabric.<\/p>\n<p>Our goal was to decrease the depth of the site experience. Consumers can now access everything directly from the homepage. Listening or downloading tunes from the campaign, buying directly from ad campaign images, and signing up to star in a Fruit Of The Loom Ad are one click away from a consumer\u2019s origin.<\/p>\n<p>Fruit Of The Loom underwent a major transformation with their brand team (<a href=\"http:\/\/www.richards.com\/\">The Richards Group<\/a>, <a href=\"http:\/\/www.ketchum.com\/\">Ketchum<\/a> and <a href=\"https:\/\/www.leaphumanx.com\">(human)x<\/a>). Across all mediums, we had to communicate the ease of wear, quality and selection of each product offering. The global underwear and casual wear company wanted to reinvigorate their commitment to providing quality, value and style.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fruit.com, it\u2019s live and it\u2019s awesome. With interactive photos, vibrant imagery and simple navigation it may just be our most impressive e-commerce site to date. The site went live July 25 and is already showing huge growth in numbers \u2013 both in daily visitors and online sales. We\u2019re only weeks into the launch and case [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":6719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,8],"tags":[86,87,164,175,31],"industry":[],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/6718"}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/comments?post=6718"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/6718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/6719"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=6718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/categories?post=6718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/tags?post=6718"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=6718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}