{"id":6562,"date":"2020-10-06T19:47:06","date_gmt":"2020-10-06T23:47:06","guid":{"rendered":"https:\/\/leaphumanx.com\/developing-personas-part-ii\/"},"modified":"2023-03-21T15:42:32","modified_gmt":"2023-03-21T19:42:32","slug":"developing-personas-part-ii","status":"publish","type":"post","link":"https:\/\/leaphumanx.com\/insights\/industry-insights\/developing-personas-part-ii\/","title":{"rendered":"Developing Personas – Part II"},"content":{"rendered":"

Marketing to Humans: How to Use Personas to Make Marketing Decisions<\/strong><\/h2>\n

Personas lay the foundation on which agencies build their marketing strategies upon. Without them, when it comes to targeting your messaging and content, you\u2019re simply guessing at what your consumers want to see from your brand.<\/p>\n

Because they inform every aspect of your marketing strategy, it\u2019s crucial to get them right. And it\u2019s why we start any new project with a new company with an initial Discovery.<\/p>\n

This \u201cDiscovery\u201d \u2013 known as \u201ccapital D, Discovery\u201d around our office \u2013 is almost like an investigation into a brand. We take all the company\u2019s current data that we can get our hands on, as well as lean any plans about where a company would like to see themselves.<\/p>\n

Through that Discovery, we create personas informed by data. By developing and studying these personas, we can thoroughly learn about the customer\u2019s online behavior, which then allows you to use these personas to adapt your lead generation strategies.<\/p>\n

Previously, we\u2019ve discussed how to develop personas,<\/a> what they should include and how to use them to market to real humans. But we didn\u2019t go into how these personas inform marketing decisions.<\/p>\n

By understanding your target audience, and seeing their demographic and psychographic information, brands learn how to tailor messaging to each segment of their audience.<\/p>\n

These personas inform brands where their consumers spend time online and what kind of content they engage with \u2013 and even what their target audience does not engage with. This information will not only benefit your marketing strategy, but it will also ensure dollars are not wasted where dollars are not spent.<\/p>\n

\"right-person-right-message-right-channel-right-time-graphic\"Leap Amp, our media + amplification agency<\/a>, lives by the phrase \u201cRight Person. Right Message. Right Channel. Right Time.\u201d<\/p>\n

Meaning, based on personas, we ensure the right messages are delivered to the right audience on the right channel they are spending their time online, at just the right time they are on those mediums. And by working with our Analytics + Insights team, we are able to know each of these points about target audiences.<\/p>\n

It\u2019s no surprise that marketing to everyone is not good for business \u2013 marketing personas offer better customer segmentation essential details that can empower your strategy to bring in more qualified leads. This deeper knowledge allows you to create more targeted messaging that\u2019s efficient and tailored to your customer.<\/p>\n

We\u2019re all about transparency. Whatever we can glean from campaigns, we share with the brand. We utilize social monitoring tools to ensure social content is engaging and relevant to ever-changing audiences and trends. This software, and many others, are put into a digital dashboard that collects real-time data.<\/p>\n

Through this dashboard, marketing work with clients is no longer transactional. Clients are privy to the same numbers our team is collecting, in real-time. These dashboards are how we know our recommended marketing strategy is working, or it if needs to be optimized in real-time.<\/p>\n

Using your brand\u2019s customer personas are a key step in strategically marketing the right messaging to the right customers and can help in making high level decisions for your brand that put the customer at the forefront.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing to Humans: How to Use Personas to Make Marketing Decisions Personas lay the foundation on which agencies build their marketing strategies upon. Without them, when it comes to targeting your messaging and content, you\u2019re simply guessing at what your consumers want to see from your brand. Because they inform every aspect of your marketing […]<\/p>\n","protected":false},"author":40,"featured_media":6565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176],"tags":[164,175],"industry":[],"class_list":["post-6562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","tag-imported","tag-insight"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/6562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/comments?post=6562"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/6562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/6565"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=6562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/categories?post=6562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/tags?post=6562"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=6562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}