Successful brand evolution begins with a well-designed and executed digital marketing strategy. This strategy is built to ensure that brands are serving relevant content across all digital platforms. And in 2022, digital marketing strategies need to include the Metaverse.<\/p>\n
The Metaverse is an emerging iteration of the internet. It is a simulated, connected digital environment where humans can interact and create experiences together, as well as purchase virtual items using NFT, or non-fungible tokens. The Metaverse uses a mixture of VR, AR, and AI to create virtual worlds for consumers. Leading tech experts such as Nick Pringle, the Executive Creative Director of R\/GA, underscore the importance of the Metaverse as an interactive, immersive, and social tool that can raise awareness, drive deeper engagement, and create value, all within the essential context of building global community.<\/p>\n
The Metaverse has the potential to transform the modern marketing industry. By 2028, the Metaverse market size is predicted to reach 814.2 billion<\/a>, Facebook dove into the Metaverse headfirst by rebranding as Meta Platform, Inc, and Nike recently acquired the virtual sneaker company RTFKT<\/a>.<\/p>\n While every emerging channel comes with inherent risks, early adopters of this new online world may stand to reap the largest rewards. Updating your brand\u2019s digital marketing strategy now will position you to join and be competitive within the Metaverse as technology develops and consumers engage with it at an increasingly higher level. Allowing consumers to explore and interact with brands in the Metaverse gives companies the opportunity to create branded UX in both physical and digital spaces. The depth and breadth of this access to consumer needs could throw the doors wide open for brands, allowing them to fully immerse consumers in their products and services in a digital space just as easily as in a brick-and-mortar shop.<\/p>\n And the applications for the Metaverse go beyond consumer-facing industries. Harvard Business Review<\/a>\u00a0points out that other applications of this technology are being explored, like training of future surgeons, rolling out product demos to retail employees, and conducting simulations to test manufacturing effectiveness.<\/p>\n With potentially limitless options, it can be challenging to weigh the pros and cons of investing in a Metaverse-oriented digital marketing strategy and to determine how to plot your entry into the metaverse on your own.<\/p>\nHow to Prepare for Marketing in the Metaverse<\/h3>\n