{"id":6519,"date":"2021-09-04T00:59:50","date_gmt":"2021-09-04T04:59:50","guid":{"rendered":"https:\/\/leaphumanx.com\/virtual-focus-groups\/"},"modified":"2023-03-22T15:17:00","modified_gmt":"2023-03-22T19:17:00","slug":"virtual-focus-groups","status":"publish","type":"post","link":"https:\/\/leaphumanx.com\/insights\/market-research\/virtual-focus-groups\/","title":{"rendered":"Virtual Focus Groups"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6519\" class=\"elementor elementor-6519\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60293691 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60293691\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685be76\" data-id=\"685be76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc3db25 elementor-widget elementor-widget-text-editor\" data-id=\"6fc3db25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tIf you\u2019ve spent any amount of time perusing online products or clicking through social media, you\u2019ve probably encountered targeted online advertising. As you\u2019re googling a new brand of toothpaste that helps with sensitivity but doesn\u2019t taste like baking soda, you may notice that the small, square ads on the side of your browser screen start to offer you products for teeth whitening, fresher breath, or dental services in your area. And why did all of these companies decide you were a part of their target audience? Chances are, they\u2019ve all collected extensive market research about their products. And one primary component of market research is focus groups.\n\nLast year\u00a0<a href=\"https:\/\/leaphumanx.com\/leap-panel\">Leap Panel<\/a>, our internal market research team, decided to move our focus groups into the virtual space. We needed a way to continue to provide our clients with accurate statistics from target audiences so that together, we could develop successful campaign strategies, and continuing our use of focus groups is an essential part of this process.\n<h3><strong>Are Virtual Focus Groups Effective?<\/strong><\/h3>\nAdapting Leap focus groups to a virtual format allowed our team to provide clients with current target audience information throughout the Covid-19 pandemic without delay or down time, which is hugely beneficial to our clients\u2019 time, budget and overall campaign success. We were able to pivot immediately and keep our clients on deadline and moving forward, even amidst the chaos and uncertainty of 2020. The quality of data we received was not diminished in any way by the virtual barrier, and we were still able to measure the potential impact of our clients\u2019 products and campaigns just as we would have in person.\n\nAfter utilizing virtual focus groups for the past 15 months, we\u2019ve compiled a quick list of the many benefits of virtual focus groups:\n\n<strong>1. More robust target audience samples<\/strong>\n\nThe flexibility of utilizing virtual focus groups instead of in-person gatherings actually made it much simpler to find and communicate with more robust target audience samples.\n\n<strong>2. Ability to sample from specific locations<\/strong>\n\nBecause many of our clients sell products across the country or internationally, the ability to recruit focus group members from specific locations gave our clients feedback that was much more relevant to their specific target audiences.\n\n<strong>3. More budget-friendly than in-person<\/strong>\n\nVirtual groups greatly decrease our clients\u2019 spend because travel or facility rental are no longer considerations.\n\nThe one notable con of virtual focus groups is that in-person dynamics and observable non-verbal responses are diminished, but ultimately this small loss did not outweigh the time and budgetary savings for our clients, and we are very proud to be able to continue to offer this important resource as a means of gathering market research. The more information we can collect for our clients, the better we can direct campaigns.\n<h3><strong>How Can My Brand Benefit from Virtual Focus Groups?<\/strong><\/h3>\nMarket research will always rely heavily on collecting copious amounts of data and analytics\u2014in fact, Leap has a very robust analytics program and partnership with\u00a0<a href=\"https:\/\/enable.ai\/\">Enable.Ai<\/a>\u00a0to inform our clients\u2019 campaign strategies\u2014but if we only provided this data in a vacuum, we wouldn\u2019t be building a complete picture of any brand\u2019s online footprint. Yes, organic reach and social media engagement are great measurements of a brand\u2019s online reach, but SEO statistics and audience engagement data only make sense if they can be connected to other data points. Virtual focus groups allow us to gather qualitative data about why and how consumers interact with brands and products, and then combine that information with the quantitative data from our analytics programs to give our clients a more complete picture.\n<h3><strong>What Makes Leap Focus Groups Unique?<\/strong><\/h3>\nLeap Panel is comprised of team members from wide-ranging backgrounds, including sociology, psychology and public relations. This means that our research team is able to prepare and moderate virtual focus groups that not only generate statistics about how and why consumers might use your product, but our team will also provide a depth of knowledge that is rooted in an understanding of the human mind. When you connect your brand with Leap, you gain more than a team of market researchers and big quantitative data; you are also benefiting from researchers who understand how to dovetail human behavior with market research and develop more well-rounded client strategies.\n\nAre you interested in adding virtual focus groups to your market research toolbox? <a href=\"https:\/\/leaphumanx.com\/contact\">Connect with (human)x today to learn more!<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve spent any amount of time perusing online products or clicking through social media, you\u2019ve probably encountered targeted online advertising. As you\u2019re googling a new brand of toothpaste that helps with sensitivity but doesn\u2019t taste like baking soda, you may notice that the small, square ads on the side of your browser screen start [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":6521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176,26],"tags":[175,43,42,41,40],"industry":[223],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/6519"}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/comments?post=6519"}],"version-history":[{"count":0,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/6519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/6521"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=6519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/categories?post=6519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/tags?post=6519"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=6519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}