{"id":13803,"date":"2023-12-13T09:45:46","date_gmt":"2023-12-13T14:45:46","guid":{"rendered":"https:\/\/leaphumanx.com\/?p=13803"},"modified":"2024-02-28T14:24:51","modified_gmt":"2024-02-28T19:24:51","slug":"account-based-marketing-the-humanview-approach","status":"publish","type":"post","link":"https:\/\/leaphumanx.com\/insights\/industry-insights\/account-based-marketing-the-humanview-approach\/","title":{"rendered":"Account-Based Marketing: The humanView Approach"},"content":{"rendered":"\t\t
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Effective marketing strategies go beyond generic approaches. In today’s dynamic landscape, the most successful brands have shifted towards a more nuanced and tailored method known as account-based marketing (ABM). Unlike broad-reaching tactics, ABM empowers marketers to precisely segment, understand, and engage with their target audiences and businesses. This personalized approach crafts individualized buying journeys, resulting in substantial returns on investment.<\/p>

The advent of our cutting-edge platform, humanView, has revolutionized the way marketers harness data for their ABM strategies. With an increasing number of clients leveraging humanView’s capabilities, we are achieving unprecedented marketing results. Before delving into the myriad benefits of humanView, let’s first establish a comprehensive understanding of what ABM entails and its relevance in contemporary marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is account-based marketing? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No brand wants to waste time, money and resources on unqualified leads that aren\u2019t the right fit for your products. While content marketing and lead-based marketing will always be vital to company growth, account-based marketing streamlines and simplifies the marketing process by allowing brands to sell directly to their best-fit and most engaged audiences.<\/p>

Account-based marketing is a B2B strategy that combines the power of both sales and marketing teams and allows them to target specific, high-value accounts. ABM serves as the nexus where sales and marketing experts collaborate, working towards shared goals with a coordinated strategy. The core benefit of ABM lies in its ability to help companies identify consumers most likely to connect with their brands. \"defining<\/p>

At its essence, ABM is all about efficiency. The strategy allows brands to focus on high-value accounts, create personalized buying experiences for them, and develop strong relationships that lead to loyal customer accounts and increased profits.<\/p>

The primary objective of ABM is to align the sales and marketing processes seamlessly. This synchronization allows brands to cultivate relationships with specific, targeted accounts, optimizing conversions to the fullest extent possible. As account-based marketing swiftly gains prominence, the question arises: What precisely are the benefits of incorporating this tool into your brand\u2019s marketing toolbox?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What are the benefits of account-based marketing? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Incorporating account-based marketing (ABM) into your brand strategy offers a multitude of benefits that position your brand for success while mitigating the risk of falling behind more forward-thinking competitors. The growing significance of ABM in achieving marketing success is underscored by the projected global ABM market reaching $1.6 billion by 2027. With only 17% of marketers presently operating from a mature account-based marketing strategy, embracing ABM now places your brand ahead of the curve.<\/p>

Why embrace ABM?<\/h3>