{"id":13194,"date":"2023-06-01T16:07:55","date_gmt":"2023-06-01T20:07:55","guid":{"rendered":"https:\/\/leaphumanx.com\/?p=13194"},"modified":"2023-06-05T10:54:21","modified_gmt":"2023-06-05T14:54:21","slug":"the-power-of-gamification-in-marketing-engaging-your-audience-and-driving-sales","status":"publish","type":"post","link":"https:\/\/leaphumanx.com\/insights\/uncategorized\/the-power-of-gamification-in-marketing-engaging-your-audience-and-driving-sales\/","title":{"rendered":"The Power of Gamification in Marketing: Engaging Your Audience and Driving Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13194\" class=\"elementor elementor-13194\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f427e1 e-flex e-con-boxed e-con e-parent\" data-id=\"9f427e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b801667 elementor-widget elementor-widget-text-editor\" data-id=\"b801667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Imagine for a moment that, instead of dreading Monday mornings, you could open your favorite restaurant app while brushing your teeth and spin a virtual wheel for the chance to win a discount on your dinner order that night. What if during your midday coffee break you could play a trivia game to earn free rewards at your favorite daily lunch spot, or track your miles during your long weekend runs to win virtual badges in a digital fitness competition? These days, everyone needs an extra dose of fun in their lives, and gamification marketing might be just the way to get it.<\/p><p>Gamification turns basic processes into exciting games. By incorporating simple game elements and incentives into marketing campaigns, gamification is an incredibly effective way to increase engagement and drive conversions. The best part is, gamification is a win-win scenario: consumers interact with and promote your brand to win points or rewards, and your brand gains broader exposure and increased sales. If your brand is looking for a new way to spice up your campaigns, you might consider the four primary archetypes of gamification before deciding which models are the best fit for your brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f7dc3 elementor-widget elementor-widget-heading\" data-id=\"a8f7dc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"> Four Primary Types of Gamification Marketing <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b8b42 elementor-widget elementor-widget-text-editor\" data-id=\"33b8b42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Imagination and creativity are the limit in developing a gamified marketing campaign, but there are four primary archetypes that marketers use as a framework:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0bd592 e-flex e-con-boxed e-con e-parent\" data-id=\"d0bd592\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3340777 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3340777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Website Games<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e76d24 e-flex e-con-boxed e-con e-parent\" data-id=\"0e76d24\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e669c9 e-con-full e-flex e-con e-parent\" data-id=\"5e669c9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86101ba elementor-widget elementor-widget-image\" data-id=\"86101ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-01-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-13193\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-01-768x432.png 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-01-300x169.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-01.png 930w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a45b1a e-con-full e-flex e-con e-parent\" data-id=\"0a45b1a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71fab5f elementor-widget elementor-widget-text-editor\" data-id=\"71fab5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Website games can be hosted on your brand\u2019s website or mobile app and come in a variety of forms, from virtual scratch cards to \u201cspin the wheel\u201d games. These games should give the user an opportunity to win promotions or discounts.<\/p><p>The key to successful website games is to keep them simple, unobtrusive, and easy to win. Consumers should look forward to engaging with your game, not feel frustrated or annoyed by its presence.<\/p><p>A great example of an effective website game is<a href=\"https:\/\/www.dentsu.com\/our-work\/kfc-gaming-bucket\"> KFC\u2019s mobile game<\/a>, which connects gaming with ordering food. The higher your game score, the better store discounts and coupons winners can receive. Not only does this game model keep consumers engaged, but it offers additional rewards for inviting friends to join.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5e168d e-flex e-con-boxed e-con e-parent\" data-id=\"c5e168d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6983aae elementor-widget elementor-widget-text-editor\" data-id=\"6983aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol start=\"2\">\n \t<li>Completion Meters<\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cf55c7 e-flex e-con-boxed e-con e-parent\" data-id=\"2cf55c7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b90406 e-con-full e-flex e-con e-parent\" data-id=\"6b90406\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8450b1 elementor-widget elementor-widget-text-editor\" data-id=\"c8450b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Completion meters are highly effective methods to keep customers engaged with a brand\u2019s mobile app. Designed to help customers complete every step on a specific journey, completion meters track a customer\u2019s progress and serve as visual representations of how close customers are to reaching their goals. The visual aspect entices users to complete the goal, and customers can work toward reaching specific goals to earn brand promotions.<\/p><p>The language learning app <a href=\"https:\/\/raw.studio\/blog\/how-duolingo-utilises-gamification\/\">Duolingo<\/a> is a fantastic example of implementing completion meters to help customers meet their language learning goals. The app sends regular notifications that update users on their progress, encourage them to \u201clevel up,\u201d earn points, and more\u2014all to entice them to return to the brand\u2019s app and use the product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24abcd0 e-con-full e-flex e-con e-parent\" data-id=\"24abcd0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5389317 elementor-widget elementor-widget-image\" data-id=\"5389317\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"263\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-02-300x263.png\" class=\"attachment-medium size-medium wp-image-13192\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-02-300x263.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-02-768x674.png 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-02.png 845w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9bf5d1 e-flex e-con-boxed e-con e-parent\" data-id=\"b9bf5d1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0ec31 elementor-widget elementor-widget-text-editor\" data-id=\"ca0ec31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol start=\"3\">\n \t<li>Virtual Badges<\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53693a3 e-flex e-con-boxed e-con e-parent\" data-id=\"53693a3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b7075b e-con-full e-flex e-con e-parent\" data-id=\"0b7075b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4350743 elementor-widget elementor-widget-image\" data-id=\"4350743\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"235\" height=\"300\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-03-235x300.png\" class=\"attachment-medium size-medium wp-image-13191\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-03-235x300.png 235w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-03.png 588w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b5a8ae e-con-full e-flex e-con e-parent\" data-id=\"3b5a8ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa625da elementor-widget elementor-widget-text-editor\" data-id=\"aa625da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Virtual badges are the most common type of gamification and often take the form of digital stars, trophies, or tokens. Customers can earn and collect virtual badges by interacting with products, completing tasks, or reaching certain accomplishments on a brand\u2019s website or mobile app. Even though badges do not offer free merchandise or discounts, they are a fun and easy way to thank customers for using your brand and motivate them to continue using your products.<\/p><p>One brand that has truly leveraged the full potential of virtual badges to build brand loyalty is <a href=\"https:\/\/blog.fitbit.com\/fitbit-badges\/\">FitBit,<\/a> whose mobile app offers more than 100 badges to reward users for reaching specific, actionable goals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a63a270 e-flex e-con-boxed e-con e-parent\" data-id=\"a63a270\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abc034f elementor-widget elementor-widget-text-editor\" data-id=\"abc034f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol start=\"4\">\n \t<li>Loyalty Programs<\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd3dcbf e-flex e-con-boxed e-con e-parent\" data-id=\"dd3dcbf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72e8213 e-con-full e-flex e-con e-parent\" data-id=\"72e8213\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd496cd elementor-widget elementor-widget-text-editor\" data-id=\"fd496cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Loyalty programs turn frequenting a business into a game by rewarding regular customers with points, stars, or other currency for each purchase they make. The best part is, the more money customers spend on a brand\u2019s products, the more loyalty currency they can earn. This currency can be saved up and redeemed for a prize, promotion, or coupon.<\/p><p>Loyalty programs are also often broken down into tiers, with each level offering increasingly better benefits, to motivate customers to continue building upon their progress and reach the next tier.<\/p><p>One of the most effective loyalty programs of all time is the <a href=\"https:\/\/loquiz.com\/2023\/03\/31\/starbucks-gamification\/\">Starbuck\u2019s Star Dash mobile app<\/a>. Starbucks incentivizes customers to visit the coffee chain more often by offering bonus stars for purchases made within a certain timeframe. Because customers can earn points for purchases and reach new rewards tiers based on activities, the Starbucks loyalty program boasts a customer retention rate 19% higher than the industry average.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6310ad e-con-full e-flex e-con e-parent\" data-id=\"c6310ad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1240b66 elementor-widget elementor-widget-image\" data-id=\"1240b66\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"185\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-04-300x185.png\" class=\"attachment-medium size-medium wp-image-13190\" alt=\"\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-04-300x185.png 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-04-768x474.png 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-blog-may-body-04.png 892w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-562318e e-flex e-con-boxed e-con e-parent\" data-id=\"562318e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d71eec elementor-widget elementor-widget-heading\" data-id=\"7d71eec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Benefits of Gamification Marketing for Your Brand <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aac8c8 elementor-widget elementor-widget-text-editor\" data-id=\"4aac8c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Daily life can sometimes feel like a chore, but gamification injects an element of fun that will keep consumers happy and engaged with your brand.<\/p><p>Humans naturally find enjoyment in completing challenges and solving problems, especially when there are rewards to be won for their effort\u2014and that\u2019s exactly why gamification marketing works. It\u2019s a strategic way to allow users to score points, level up or earn virtual currency while working toward goals that are important to them.<\/p><p>Gamification isn\u2019t about creating digital experiences that customers will use once and then forget; rather, gamified advertising is multi-platform, replay-able and community-building. Creation and implementation of web and mobile games naturally requires creativity, time, and money, but gamification can offer marketers huge advantages, including:<\/p><ul><li>Improved customer involvement<\/li><li>Increased brand awareness, memorability, and loyalty<\/li><li>Broadened reach to new users across demographics<\/li><li>Increased conversion rates<\/li><li>Better educational experiences for users<\/li><li>Increased data entry<\/li><\/ul><p>\u00a0<\/p><p>The key to choosing and developing an effective gamification marketing strategy for your brand is to maintain focus on your target audience. Consider the types of activities and games they would most enjoy playing, as well as the types of products and prizes they would most like to win. Remember that web and mobile games should not be too complex or frustrating. They also shouldn\u2019t be too easy or intrusive, or else you run the risk of customers becoming bored, annoyed, or overwhelmed and then walking away from your brand altogether.<\/p><p>Building a strong marketing foundation is essential for any brand that\u2019s looking to expand their reach, product line or bottom line, but harnessing the power of gamification can help your brand make even bigger strides.<\/p><p>Our digital marketing experts at (human)x have firsthand experience with gamification. We interpret data and insights to create dynamic, provocative campaigns for our clients.<\/p><p>Take your brand\u2019s marketing to the next level by partnering with our team of experts at <a href=\"https:\/\/leaphumanx.com\/capabilities\/\">(human)x<\/a> and watch your next campaign reach new and exciting heights.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Imagine for a moment that, instead of dreading Monday mornings, you could open your favorite restaurant app while brushing your teeth and spin a virtual wheel for the chance to win a discount on your dinner order that night. What if during your midday coffee break you could play a trivia game to earn free [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":13189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[55],"industry":[],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/13194"}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/comments?post=13194"}],"version-history":[{"count":10,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/13194\/revisions"}],"predecessor-version":[{"id":13204,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/13194\/revisions\/13204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/13189"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=13194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/categories?post=13194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/tags?post=13194"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=13194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}