{"id":13144,"date":"2023-05-01T15:37:12","date_gmt":"2023-05-01T19:37:12","guid":{"rendered":"https:\/\/leaphumanx.com\/?p=13144"},"modified":"2023-05-01T15:57:26","modified_gmt":"2023-05-01T19:57:26","slug":"perspectives-on-ai-in-marketing-opportunities-and-challenges-ahead","status":"publish","type":"post","link":"https:\/\/leaphumanx.com\/insights\/industry-insights\/perspectives-on-ai-in-marketing-opportunities-and-challenges-ahead\/","title":{"rendered":"Perspectives on AI in Marketing: Opportunities and Challenges Ahead"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13144\" class=\"elementor elementor-13144\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d1217 e-flex e-con-boxed e-con e-parent\" data-id=\"69d1217\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97ee392 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"97ee392\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Artificial Intelligence is getting more sophisticated and popular by the day. From creative to development, businesses have started to incorporate AI into aspects of their work \u2014 but what do real marketers have to say about it?<\/p><p>As a digital marketing agency, (human)x always strives to stay up to date on any technology that impacts the marketing industry. In fact, our team is already exploring AI programs and functionalities, including plugins for coding text editors, AI autocomplete bots and new chatbots.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a15d27c elementor-widget elementor-widget-image\" data-id=\"a15d27c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"384\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Tools-768x384.jpg\" class=\"attachment-medium_large size-medium_large wp-image-13147\" alt=\"list of ai tools\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Tools-768x384.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Tools-300x150.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Tools-1024x512.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Tools-1536x768.jpg 1536w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Tools.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ae6b5a e-flex e-con-boxed e-con e-parent\" data-id=\"0ae6b5a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-002533b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"002533b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While the industry continues to discover the potential benefits and challenges of this innovative technology, our expert team is working to uncover valuable insights into the world of AI and marketing. To gain a deeper understanding of how machine learning is affecting our present and future, we surveyed members of our team about their experience with and perspectives on AI.<\/p><p>Let\u2019s take a look at what our team members had to say after experimenting with artificial intelligence to enhance their productivity and work. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3613c90 e-flex e-con-boxed e-con e-parent\" data-id=\"3613c90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-744ddb7 elementor-widget elementor-widget-heading\" data-id=\"744ddb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The Present and Future of AI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a2d72 elementor-widget elementor-widget-text-editor\" data-id=\"e3a2d72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>AI is being curiously welcomed across disciplines. From copywriters to content strategists, digital marketing agencies are incorporating AI into the workplace. This might be in the form of ChatGPT, AI image and text generators, or DALL-E.<\/p><p>While some creatives are apprehensive about the implications of AI in the marketing industry, others are eagerly anticipating a time when AI could help save significant time and money on content and design. We believe the truth is somewhere in the middle.<\/p><p>As it stands now, AI is still a developing technology. It is difficult to predict its limitations and drawbacks, but it has the potential to become an incredibly valuable tool to support creative output. If used correctly\u2014that is, as a resource and not as an answer key\u2014AI can not only boost productivity, but even be used to market products.<\/p><p>For example, imagine if a clothing brand could train ChatGPT to understand its products and have inventory knowledge. That company could use ChatGPT as a custom, 24\/7 chatbot to make suggestions to customers and even check if items are in stock. Tasking this job to AI could reduce the company\u2019s cost as well as soothe consumer frustration. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-765c3be e-flex e-con-boxed e-con e-parent\" data-id=\"765c3be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7af3bd0 elementor-widget elementor-widget-heading\" data-id=\"7af3bd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expert Insights on AI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ca00a elementor-widget elementor-widget-text-editor\" data-id=\"77ca00a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>AI has already made a noticeable impact on developers at digital marketing agencies. There are multiple tools being developed that leverage machine learning to assist with time-saving tasks, like allowing creatives to generate mockup text for campaigns that don\u2019t yet have client approval, or help developers solve problems that would otherwise require hours of tedious searching through tech forums and documents. This allows marketing teams to redirect their time and energy toward more immediate project needs.<\/p><p>Just as important, however, is remembering that AI should be used as a tool or a starting-off point for professionals\u2014not as a replacement for human creation. (human)x Senior Copywriter Michael Jester views artificial intelligence as a helpful tool to get creative juices flowing and prefers to use AI as a collaborator in his work rather than relying on technology to do any heavy lifting. Similarly, Creative Director Wes Keeton also uses AI to jumpstart ideas, viewing programs like DALL-E 2 as a type of technological copilot in his creative process.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22fcc53 e-flex e-con-boxed e-con e-parent\" data-id=\"22fcc53\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8db308b e-con-full e-flex e-con e-parent\" data-id=\"8db308b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38a4772 elementor-widget elementor-widget-image\" data-id=\"38a4772\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Jester.jpg\" class=\"attachment-large size-large wp-image-13149\" alt=\"Ai perspective from (human)x employee\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Jester.jpg 1000w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Jester-300x300.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Jester-150x150.jpg 150w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Jester-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ab29a6 e-con-full e-flex e-con e-parent\" data-id=\"9ab29a6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8751162 elementor-widget elementor-widget-image\" data-id=\"8751162\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"750\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Keeton.jpg\" class=\"attachment-large size-large wp-image-13148\" alt=\"Ai perspective from (human)x employee\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Keeton.jpg 1000w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Keeton-300x281.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Keeton-768x720.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-800251f e-flex e-con-boxed e-con e-parent\" data-id=\"800251f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb960f elementor-widget elementor-widget-text-editor\" data-id=\"1bb960f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Injecting the technology into the industry too quickly could lead to irresponsible content creation, over-reliance on the tool, or even a loss of creative jobs, all because AI can save money. AI still needs the guidance and mind of an actual human being to leverage its benefits. AI cannot substitute for human knowledge of clients\u2019 individual\u2014and often nuanced\u2014needs. There is irreplaceable value in working with real people who take the time to understand a client\u2019s brand positioning, and a robot can never fully grasp the brand values or strategic insights that are behind every successful marketing decision. While it can be used to spark creativity, the (human)x experts believe that AI should never be a substitute for true human input and creativity.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-13150\" src=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Error-1024x717.jpg\" alt=\"computer error image\" width=\"450\" height=\"315\" srcset=\"https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Error-1024x717.jpg 1024w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Error-300x210.jpg 300w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Error-768x538.jpg 768w, https:\/\/leaphumanx.com\/wp-content\/uploads\/sites\/6\/humanx-AI_Error.jpg 1400w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p><p>As marketers, we should also consider the ethical implications of using AI.\u00a0While AI is incredibly helpful in finding syntactic mistakes, troubleshooting, debugging, or generating code suggestions to refactor, it is our job to make sure we are not enabling plagiarism. The information AI outputs may be wrong or redundant, and because it does not cite the source of its knowledge, it can easily spread outdated insights or misinformation. Marketers must be extremely detailed and specific when asking questions to AI, as well as diligent about doublechecking information and writing good queries. For these reasons and more, (human)x and the Leap Group network have started an AI Ethics Committee to navigate this new creative landscape.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7259775 e-flex e-con-boxed e-con e-parent\" data-id=\"7259775\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd27c65 elementor-widget elementor-widget-heading\" data-id=\"bd27c65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Takeaways<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e21f9 elementor-widget elementor-widget-text-editor\" data-id=\"20e21f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Overall, the (human)x team is cautiously optimistic about the future of AI and believes its success depends on how digital marketing agencies choose to utilize the technology. AI is not a replacement for human insight and skill, but it can be used as a powerful tool to jumpstart and optimize projects. A computer program, no matter how advanced, will always need meaningful human insight. Otherwise, digital marketing agencies will simply begin producing cookie-cutter content that anyone with access to AI tools can create.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence is getting more sophisticated and popular by the day. From creative to development, businesses have started to incorporate AI into aspects of their work \u2014 but what do real marketers have to say about it? As a digital marketing agency, (human)x always strives to stay up to date on any technology that impacts [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":13146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176],"tags":[],"industry":[],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/13144"}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/comments?post=13144"}],"version-history":[{"count":10,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/13144\/revisions"}],"predecessor-version":[{"id":13175,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/posts\/13144\/revisions\/13175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media\/13146"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=13144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/categories?post=13144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/tags?post=13144"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/industry?post=13144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}