{"id":14622,"date":"2024-10-02T15:59:11","date_gmt":"2024-10-02T19:59:11","guid":{"rendered":"https:\/\/leaphumanx.com\/?page_id=14622"},"modified":"2024-11-05T14:55:35","modified_gmt":"2024-11-05T19:55:35","slug":"research","status":"publish","type":"page","link":"https:\/\/leaphumanx.com\/research\/","title":{"rendered":"Research"},"content":{"rendered":"\t\t
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RESEARCH<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Discover What Truly Drives\nYour Brand\u2019s Success<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Research is the foundation of everything we do. Led by a PhD-level team of anthropologists, we dive deep into the nuances of human behavior to extract unique insights that make your brand stand out. By combining advanced AI tools like HumanView with our academic rigor, we uncover what truly matters to your audience and how your brand can resonate more deeply with them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our research toolkit<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The (human)x Research Advantage<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We use a blend of advanced technology and human expertise to provide comprehensive research methodologies. Our tools, powered by HumanView, focus on delivering the most meaningful insights\u2014not just data for data\u2019s sake.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Survey<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gather quantitative data directly from your target audience to understand preferences, behaviors, and opinions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Focus Groups<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Engage with selected groups to gather qualitative insights and understand the deeper motivations behind consumer decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Product Testing<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Evaluate the performance and appeal of your product with real users to ensure it meets market expectations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Interviews<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Conduct one-on-one interviews to explore individual perspectives and gain in-depth understanding.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Usability Testing<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Test the user experience of your product to identify pain points and improve overall usability.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Target Personas<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Develop detailed profiles of your ideal customers to tailor your marketing strategies effectively.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We’re Here to Help<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Get more information about getting started and optimizing lead generation with HumanView.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Email us<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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biz@leaphumanx.com<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Follow us<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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@leaphumanx<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Questions We Help You Answer<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What motivates my customers?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Uncover the needs and desires that drive your audience’s decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Is this new business idea or product\u00a0feasible?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Test your concepts against market realities to ensure they meet a real need and have the potential for success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Where is the white space in my\u00a0industry?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identify untapped opportunities in your industry and craft\u00a0 messaging that you can uniquely own.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Does this creative concept\u00a0resonate?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Validate your ideas to ensure they hit the mark with your target audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What is my customer\u2019s sales\u00a0journey?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Map out the typical journey and identify key\u00a0pain points to optimize conversion.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Real Results<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Explore how we've helped \u2028brands like yours turn research into actionable insights.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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U-Pull & Pay<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How we used research to rebuild the hotrod<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Increased Customer Engagement<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Through targeted research, we identified key motivators for U-Pull & Pay\u2019s <\/span>audience, leading to a more engaging and customer-centric experience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Optimized Messaging Strategy<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our insights helped refine U-Pull & Pay\u2019s messaging, ensuring it resonated\u00a0<\/span>with their target audience and clearly communicated their unique value\u00a0<\/span>proposition.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Improved Conversion Rates<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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By aligning the customer journey with the insights we gathered, U-Pull &\u00a0<\/span>Pay saw a significant boost in conversion rates, turning more leads into\u00a0<\/span>loyal customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Kubota<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How we used research to cultivate\u00a0deeper customer connections<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Deep Customer Understanding<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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By conducting in-depth research, we uncovered what truly drives\u00a0<\/span>Kubota\u2019s customers, allowing us to tailor strategies that align with their\u00a0<\/span>needs and values.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Enhanced Brand Perception<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our insights led to a refreshed brand narrative for Kubota, strengthening\u00a0<\/span>its connection with customers and elevating brand perception in the\u00a0<\/span>market.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Strategic Communication Strategy<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We developed a communication strategy grounded in research that\u00a0<\/span>effectively conveyed Premier Health\u2019s commitment to high-quality care,\u00a0<\/span>strengthening trust and loyalty among patients.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Premier Health<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How we used research to unify\u00a0a brand and elevate patient care<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Unified Brand Identity<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Through comprehensive research, we helped Premier Health consolidate\u00a0<\/span>its brand across multiple locations, ensuring a consistent and cohesive\u00a0<\/span>identity that resonates with patients.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Improved Patient Engagement<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our insights revealed key touchpoints in the patient journey, enabling\u00a0<\/span>Premier Health to enhance engagement and provide a more\u00a0<\/span>personalized healthcare experience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Strategic Communication Strategy<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We developed a communication strategy grounded in research that\u00a0<\/span>effectively conveyed Premier Health\u2019s commitment to high-quality care,\u00a0<\/span>strengthening trust and loyalty among patients.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Learn more about how we turn research into insights<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our blog is dedicated to showcasing the journey from raw data to\u00a0 actionable insights. Each article dives deep into the methodologies and tools we use, offering you a closer look at how we uncover the motivations, trends, and opportunities that make brands matter. Whether you’re looking to understand market dynamics or fine-tune your strategy, our insights will guide you every step of the way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Breakthrough Insights \u2013 A Q&A with Timothy Sauer, Ph.D.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Research is the foundation of quality marketing. When our team takes on a client, we let the human insights our in-house research team uncovers lead the project.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t

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Market Research \u2013 Our<\/p>

Process in 8 Steps<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(human)x employs a comprehensive 8-step marketing research process, guiding clients from digital audits to actionable insights.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t

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Get Smart \u2013 Meet some of the AI (actual intelligence) generating breakthrough insights on our in-house research team<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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At (human)x, we believe research is the foundation of any good work. If you want to break through the digital noise, you have to start<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t

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The Human + The Tool, Pt. 3\u00a0\u2013 Market Research with Dr.\u00a0<\/span>Timothy Sauer and\u00a0<\/span>Rachael Roland<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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While easy to get started, Astrowind is quite complex internally. This page provides documentation on some of the more intricate parts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Get in Touch <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tInterested in how (human)x<\/sup>\u00a0 can elevate your brand?\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/path><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tRequest a Quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

RESEARCH Discover What Truly Drives Your Brand\u2019s Success Research is the foundation of everything we do. Led by a PhD-level team of anthropologists, we dive deep into the nuances of human behavior to extract unique insights that make your brand stand out. By combining advanced AI tools like HumanView with our academic rigor, we uncover what […]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14622","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/pages\/14622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/comments?post=14622"}],"version-history":[{"count":10,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/pages\/14622\/revisions"}],"predecessor-version":[{"id":14710,"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/pages\/14622\/revisions\/14710"}],"wp:attachment":[{"href":"https:\/\/leaphumanx.com\/wp-json\/wp\/v2\/media?parent=14622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}